Hivestack and Yahoo Announce Strategic Global Programmatic DOOH Partnership
PR96129
MONTREAL and NEW YORK, May 25, 2022 /PRNewswire=KYODO JBN/ --
-- Partnership provides Yahoo's omnichannel demand side platform (DSP) with
access to premium global DOOH inventory at scale via the Hivestack supply side
platform (SSP)
Yahoo (
https://c212.net/c/link/?t=0&l=en&o=3544325-1&h=4215645106&u=http%3A%2F%2Fyahooinc.com%2F&a=Yahoo
) and Hivestack (
), the world's leading, independent programmatic digital out of home (DOOH) ad
tech company, have today announced a strategic global partnership to connect
their industry-leading technologies, and enable premium, programmatic DOOH
cross-channel media campaigns on a global scale.
Through the partnership, Yahoo's omnichannel demand side platform (DSP), will
be integrated into the Hivestack supply side platform (SSP), which will allow
Yahoo and its clients to access Hivestack's premium global DOOH inventory
through real-time bidding (RTB) transactions via open exchange and private
marketplace (PMP) deals.
"The evolving programmatic DOOH landscape has created numerous opportunities
for brands, advertisers and media owners to leverage the channel to drive
meaningful and measurable connections with audiences across the globe. We are
thrilled to have the opportunity to integrate with the Yahoo DSP to facilitate
seamless, efficient experiences for omnichannel marketers to transact across
DOOH programmatically, providing access to premium global DOOH inventory and
data," said Bruno Guerrero, COO at Hivestack.
"DOOH marries high-impact creative with cost efficiency across an omnichannel
campaign strategy," said Ivan Markman, Chief Business Officer at Yahoo. "Early
to the space, Yahoo has helped advertisers maximize DOOH screens throughout the
consumer journey and foster meaningful and memorable connections. This
partnership amplifies that ability and provides Yahoo DSP advertisers with the
diverse, global and premium OOH inventory Hivestack affords."
"The out-of-home sector has seen a resurgence in the last year, fueled by
innovative creative execution, digital facilitation and a return to 'normal',"
said Barry Frey, President and CEO of DPAA. "With summer on the horizon for the
northern hemisphere, expect to see the world's biggest brands shine across OOH
screens - from the tallest billboards to the checkout aisles. We're thrilled to
see major players and DPAA Board Members like Yahoo and Hivestack connect to
facilitate these interactions between consumers and brands."
Advertisers and agencies can immediately access Hivestack's global DOOH
inventory through the Yahoo DSP.
About Hivestack (
)
Hivestack is the largest independent, global, full stack, marketing technology
company, powering the buy and sell side of programmatic digital out of home
(DOOH) advertising. Hivestack was founded in 2017 with headquarters in
Montreal, Canada and operates in 25+ countries across the globe. For more
information, please visit hivestack.com (
) or follow us on LinkedIn, Twitter and Facebook @hivestack.
About Yahoo (
)
Yahoo is a global media and tech company that reaches nearly 900 million people
around the world, bringing them closer to finance, sports, shopping, gaming and
news—with the trusted products, content and tech that fuel their day. For
partners, we provide a full-stack platform for businesses to amplify growth and
drive more meaningful connections across advertising, search and media. To
learn more, please visit yahooinc.com (
).
Christina MacDonald
Director, Communications at Yahoo
Christina.MacDonald@yahooinc.com
Media Contact: Ginny Bourne, Global Marketing & Communications Director at
Hivestack, ginny@hivestack.com
SOURCE Hivestack Inc.
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