PR96207

DUBAI, UAE, May 26, 2022 /PRNewswire=KYODO JBN/--

    AI-powered CVM Accelerator to provide actionable insights to maximize

business outcomes of personalized customer interactions via CX systems such as

Salesforce Marketing Cloud

    Lyca Mobile, one of the world's largest mobile virtual network operators

(MVNO), will deploy Flytxt's AI-powered Customer Value Management (CVM)

Accelerator across its seven largest markets – Belgium, France, Germany, Italy,

Netherlands, the US and the UK.

    Lyca Mobile announced the implementation of Salesforce solutions earlier

this year to unify customer data and interactions on multiple channels in order

to drive personalized customer interactions. Flytxt's CVM Accelerator will feed

actionable customer and product insights for Lyca to maximize Customer Lifetime

Value (CLTV) across these personalized interactions.

    CVM Accelerator is a purpose-built AI that seamlessly integrates with any

CRM or CX environment to deliver actionable intelligence for maximizing CLTV.

Its power was demonstrated during a one-month pilot project in one of Lyca

Mobile's European markets. Lyca harnessed the predictive insights from the

Accelerator while executing marketing campaigns through Salesforce Marketing

Cloud, which resulted in 1.3% increase in ARPU.

    Jogan Satkunanathan, Chief of Pricing and Product Management at Lyca

Mobile, said: "We wish to place customers and digital capabilities at the

center of our business strategy as we enter the next phase of our ambitious

growth journey. Flytxt, with its pioneering AI solutions, is a perfect partner

for Lyca Mobile to better understand customers' needs and deliver high quality

experiences."

    Dr Vinod Vasudevan, CEO, Flytxt, said: "Communications Service Providers

have a wealth of data yet often lack the necessary technology for powering

data-driven decisions that maximize CLTV – a critical KPI for all subscription

and usage-based businesses. CVM accelerator uses proven and well-trained AI to

achieve this. We are delighted to support Lyca Mobile through our unique

solution, which will help them significantly boost the outcomes of their CX

initiatives."

    Ankit Rai, Lyca Mobile's Head of Retention, CRM/CVM, added: "We are on a

mission to take customer engagement to the next level and provide personalized

and contextually relevant customer experience on any of our touch points.

Flytxt's CVM Accelerator brings in a deeper understanding of customers' usage

behavior and predicted needs. The pilot project proved that with data-driven

actionable insights, we can further enhance the value of customer interactions

on our existing CX systems and build a long-term relationship with our

customers."

    The CVM Accelerator harnesses Flytxt's award-winning AI that has been

designed and trained using real-world insights from more than a billion

consumers and trillions of data points. The partnership with Lyca Mobile marks

the first time it will be deployed in the US and Europe.

    About Flytxt

    Flytxt empowers major enterprises around the world to solve one of the

fundamental challenges of subscription and usage-based businesses – how to

maximize CLTV. Flytxt is the trusted technology partner of 80+ digital

enterprises across more than 50 countries, as well as of top CX platform

vendors for CLTV maximization. Its award-winning, proprietary CLTV maximization

AI has been trained using real-world insights and patterns from more than a

billion consumers and trillions of data points.

    FLYTXT@brunswickgroup.com

    About Lyca Mobile

    Lyca Mobile is one of the world's largest mobile virtual network operator,

operating in 23 countries across five continents – including the UK, USA and

large parts of Europe. It is one of the market leader in the international

prepaid mobile calls market, with over 16 million customers worldwide. Lyca

Mobile is part of Lyca Group, a British multinational corporation delivering

low-cost, high-quality products and services across the globe.

    www.LycaMobile.co.uk

    Photo: https://mma.prnewswire.com/media/1825817/lyca_Flytxt.jpg

    Source: 'Flytxt'