PR96276

BENGALURU, India, May 31, 2022 /PRNewswire=KYODO JBN/ -

    Diageo India launches Godawan, its artisanal single malt whisky, in

international markets

    After the successful launch of Godawan in Jaipur, India, Diageo India is

set to introduce Rajasthani tradition and culture to the world with the

unveiling of this outstanding single malt across international markets.

    Right after introducing the concept of Godawan's purposeful luxury at the

75th Cannes Film Festival 2022, the 'Spirit of the Desert' now makes its way to

another iconic desert destination - Dubai.

    Godawan is crafted in, its provenance inspired by, and dedicated

wholeheartedly to the Rajasthani ethos of 'beauty in scarcity', and

sustainability. It pays homage to the spirit of its people who are known for

their preservation and conservation skills, and for crafting exceptional things

of brilliance from whatever little nature provides.

    The heat of over 100 degrees Fahrenheit combined with six-row barley, that

requires lesser water, helps create a whisky with an incredible depth of

flavour, and a rich and complex character. The aridity means the 'Angel's

share' is higher than average in Godawan - leaving behind a whisky with

incredible depths of flavour, which is further enhanced by finishing in special

casks selectively curated with Indian botanicals.

    Godawan positions India as the haven of quality single malts on a global

map and sets a new benchmark for sustainable and conscious Indian luxury with

this launch in Dubai.

    "We, at Diageo India, believe consumers, culture and community lie at the

heart of our innovation. Godawan will help the world and our consumers discover

an aspect of Indian culture hitherto unknown - rich and meaningful. This Single

Malt is representative of what sustainable, mindful, purposeful modern Indian

luxury looks like and Dubai is the right stage to take this story to the rest of

the world. Godawan is not just rich in its story, but also in its distinct

flavours. With this launch, I truly believe that Diageo India has set a new

standard for single malts coming out of India," says Hina Nagarajan, CEO, Diageo

India.

    Godawan is the embodiment of Diageo India's commitment to the conservation

of the Great Indian Bustard, its namesake. With only a few Great Indian Bustards

left in the world, every bottle the company produces will contribute to the

conservation of this exquisite bird. By bringing this unique story of Godawan to

the deserts of Dubai, the aim is to set a new standard of accessible and

purposeful luxury by offering crafted Indian spirits at an international scale.

    About Diageo:

    Diageo is a global leader in beverage alcohol with an outstanding

collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's and

Windsor whiskies, Smirnoff and C�roc vodkas, Captain Morgan, Baileys, Don

Julio, Tanqueray, and Guinness.

    Diageo is listed on both the London Stock Exchange (DGE) and the New York

Stock Exchange (DEO) and our products are sold in more than 180 countries

around the world. For more information about Diageo, our people, our brands,

and our performance, visit us at www.diageo.com [https://www.diageo.com/]. Visit

Diageo's global responsible drinking resource, www.DRINKiQ.com

[https://www.drinkiq.com/en-gb/], for information, initiatives, and ways to

share best practices.

    Celebrating life, every day, everywhere.

    Image:

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