PR96297

LONDON, June 1, 2022 /PRNewswire=KYODO JBN/ --

The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar

starts effective from 1st June and will report to GSMA Director General, Mats

Granryd. The move follows Ms. Dewar's delivery of strategic reputational and

corporate communications for the GSMA as Global Head of PR and Communications.

For more than two years, Ms. Dewar has helped the GSMA navigate pivotal global

milestones, such as the Covid-19 pandemic, as well as complex and shifting

industry landscapes. Her experience, insights, and in-depth knowledge of the

business provide an exceptional platform from which Ms. Dewar will hit the

ground running and lead the GSMA's global marketing and communications

strategy.

Ms. Dewar's mandate includes identifying and delivering strategic marketing

solutions for the GSMA, as well as responsibility for marketing the

industry-leading global convening event MWC

Barcelona[https://www.mwcbarcelona.com/] and the entire MWC and Mobile 360

series[

https://www.mobile360series.com/riyadh/?msclkid=205728e0d11311ec95e9edca01cc2638].

"I am delighted to promote Lara to CMO at the GSMA. Over the past two years,

Lara's leadership of the global communications function has been meticulous and

truly transformative," said the GSMA's Direct General, Mats Granryd. "At every

opportunity, Lara has risen to the complex reputational challenges the industry

has faced, and I have no doubt she will continue to do so in her new role. Most

importantly, I'm excited for Lara to be part of the GSMA leadership team, and I

very much look forward to our continued collaboration."

Ms. Dewar commented, "I am truly humbled and excited to lead the team that is

responsible for marketing one of the most prestigious convening events for

business and policymakers. I'm also looking forward to amplifying the other

core activities of the GSMA like deepening the understanding of the importance

of connectivity, and mobile technology's power to strengthen economies and

enhance lives. This technology enables limitless possibilities, and with it

comes a responsibility to continue reimagining how to ensure that everyone

benefits, and no one is left out, reducing the usage

gap.[https://www.gsma.com/r/somic/]"

Before joining the GSMA in January 2020, Ms. Dewar worked at World Vision,

where she held positions including Chief Marketing & Development Officer and

Partnership Leader. In this role, she was responsible for reputation management

across a $2.5 billion-dollar enterprise operating in 100 countries with over

38,000 employees. Ms. Dewar has also held positions including Chief Corporate

Services Officer at Crossroads Media Group, Vice President Operations & Human

Resources at Jameson Bank, North American Director of Customer Experience at

Direct Energy, and Director of Corporate Accounts at Thomas Cook Group.

Ms. Dewar holds a B.A. degree in English & Women's Studies from the University

of Western Ontario. A Canadian, she resides with her family in the U.K.

About GSMA

The GSMA is a global organisation unifying the mobile ecosystem to discover,

develop and deliver innovation foundational to positive business environments

and societal change. Our vision is to unlock the full power of connectivity so

that people, industry, and society thrive. Representing mobile operators and

organisations across the mobile ecosystem and adjacent industries, the GSMA

delivers for its members across three broad pillars: Connectivity for Good,

Industry Services and Solutions, and Outreach. This activity includes advancing

policy, tackling today's biggest societal challenges, underpinning the

technology and interoperability that make mobile work, and providing the

world's largest platform to convene the mobile ecosystem at the MWC and M360

series of events.

We invite you to find out more at gsma.com

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source: GSMA