PR96295

HONG KONG, June 2, 2022 /PRNewswire=KYODO JBN/ --

VEOCEL(TM) brand today announces the launch of "VEOCEL(TM) cares for the

future" initiative, which will kickstart globally and regionally on June 5th,

World Environment Day 2022. As the start of a dedicated consumer education and

engagement program, the "cares for the future" campaign will feature a series

of tailored activities in Europe, the U.S. and Asia. Aimed at inspiring and

engaging communities to care for the environment, the initiative will utilize

social media channels and content to inspire, educate, and empower consumers to

play a bigger role in caring for the planet and building a better future for

the next generations.

"At VEOCEL(TM), our care transcends boundaries, from our children and families

to the wider community, our environment and our planet," said Monique Buch,

Vice President of Global Nonwovens Business, Lenzing AG. "Our new global

campaign is all about broadening what care means at each stage of one's life –

from couples to newlyweds and young parents. We hope that our collaboration

with environmental advocates will empower consumers from different parts of the

world to join us in caring for the environment and sharing their stories to

inspire others. Every action counts towards building a better future."  

Show your care and protect nature

In Asia, well-known environmental activist and singer Chet Lam will kickstart

the campaign with a specially curated "#IDo Pledge" which represents a

life-long commitment to caring for nature and protecting the environment for

future generations. This social media initiative will feature young influencers

across Asia who are experiencing key milestones in their lives, from getting

married to having children, across Mainland China, Taiwan, Japan, Korea,

Indonesia, and Thailand, who want to empower their generation to care for the

future.

The "VEOCEL(TM) cares for the future" initiative is conducted in collaboration

with VEOCEL(TM)'s longtime partner, One Tree Planted, where social media users

all over the world will be able to contribute to global reforestation efforts

and enable positive change for the planet by commenting on the influencers'

posts.

"Caring for the environment also transcends to caring for future generations.

Later this year, the 'VEOCEL(TM) cares for the future' campaign will be

dedicated to the development of educational content and school programs around

sustainable lifestyle knowledge targeted at children," added Monique.

Note: Please download images and details from here.

Source: VEOCEL