PR96301

HONG KONG, June 1, 2022 /PRNewswire=KYODO JBN/ --

- Group Announces Transformation of Golden Circle Loyalty Programme and New

Monthly Offers to Bring Even More Value to Members

Shangri-La marked a new chapter in its pioneering Asian hospitality with the

transformation of its award-winning Golden Circle loyalty programme on 28

April. A contemporary travel and lifestyle platform, Shangri-La Circle goes

beyond the traditional hotel loyalty programme by offering members more:

simplicity, flexibility, privileges, recognition, and convenience. Furthering

its commitment to enhancing the guest journey, Shangri-La Circle will launch

its new 'Circle the Sixth' Members Day initiative, giving members even more

ways to live the good life with Shangri-La.

Built on the idea that life is meant to be fun, limitless, exciting, and full

of possibilities, the innovative new Shangri-La Circle programme curates

exclusive experiences and offers unprecedented flexibility across the brand's

portfolio of hotels, restaurants and bars, wellness facilities, and family

experiences. Members will enjoy exclusive rates and deals, enhanced benefits,

and a simplified process for earning and redeeming Shangri-La Circle Points

while staying, dining, and shopping with Shangri-La. The platform will also

celebrate members' personal journeys through unparalleled insider and backstage

access and curated personalised experiences.

Shangri-La Circle comprises four membership tiers, including Polaris, a new,

invitation-only membership tier offering the highest level of personalised

privileges. Benefits include unrestricted access to Shangri-La facilities

worldwide—even without staying overnight—a dedicated global Polaris concierge,

Polaris Discovery experiences, and Diamond status gifting to share memorable

experiences with loved ones.

Members also have access to the new Shangri-La Circle App, where they can plan

a getaway, reserve a table, or shop for merchandise on the Shangri-La Boutique.

Through the app, members can also manage their account in one convenient place,

and decide whether to use cash or points—or a combination of both—for bookings.

With the June launch of 'Circle the Sixth,' Shangri-La Circle offers members

even more exclusive experiences with limited-time monthly offers. Starting from

6 June, the Members Day will see the release of new offers that will only be

available for 48 hours each month, starting at 9am (Hong Kong Time) on the 6th

and ending at 9am (Hong Kong Time) on the 8th. The special offers will be

curated by the Shangri-La Circle team to offer exciting new ways to live the

good life.

For the inaugural Members Day, Shangri-La Circle will debut more than 20

staycation packages bundled with curated dining and wellness experiences that

allow guests to personalise their Shangri-La journeys. Shangri-La Circle

members will be rewarded with six times the Points when they book these special

offers through the dedicated Members Day website or Shangri-La Circle Mobile

App. In addition, Shangri-La Circle members in Hong Kong, Singapore, Kuala

Lumpur and Taipei will receive six times the Points when they shop the

Shangri-La Boutique during the 48-hour Members Day period.

New members will earn 300 Bonus Points with their first Shangri-La Circle

experience, and up to 1,500 additional Bonus Points with continued spending

through 31 July 2022. These Points can then be used for their next celebratory

dining experience, weekend getaway, or wellness escape.

With the launch of the new Shangri-La Circle platform and its 'Circle the

Sixth' Members Day initiative, Shangri-La is continuing to pioneer new horizons

in hospitality.

For more info: https://www.shangri-la.com/en/corporate/shangrilacircle/

A selection of images can be downloaded via this link.

Media Contact:

Shangri-La Group Corporate Communications: corpcomms@shangri-la.com

SOURCE  Shangri-La Group