PR96382

PHILADELPHIA, June 8, 2022 /PRNewswire=KYODO JBN/ --

- Premier luxury watch platform to enter new markets and expand services in key

geographies for luxury collectibles

WatchBox, the global leader in collectible luxury timepieces, today revealed

renderings for its New York Collector's Lounge and presented the roadmap for

its next phase of expansion. As WatchBox enters its fifth year, it continues to

grow its international footprint, opening in Zurich and Riyadh in Q1 2022, and

announcing its forthcoming presence in London and Shanghai within the next six

months.

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"WatchBox's expansion strategy targets regions with a strong growth forecast

for the luxury watch segment," said Justin Reis, Global CEO and co-founder of

WatchBox. "We're excited to expand our physical footprint in the United Kingdom

and China, two of the top five global watch markets, where we will introduce

our curated inventory and client advisory model. Both London and Shanghai have

strong local watch cultures, and as leading destinations for international

business, we aspire to be the home away from home for watch collectors around

the world."

Since its 2017 founding, WatchBox has developed a presence in the United

States, Hong Kong, Singapore, Switzerland, and the Middle East, where a joint

venture with Ahmed Seddiqi & Sons has established the company in Dubai and

Riyadh. The next phase of growth will bring the Collector's Lounge concept to

key U.S. markets.

Conceptualized with acclaimed design firm Studio Mellone, WatchBox is

cultivating a distinctive experience through Andre Mellone's vision. The

Brazilian designer has earned a reputation for creating spaces that are

contemporary, chic, and inviting; and noted projects include designs for Thom

Browne, Carolina Herrera, Jason Wu, and 25 Park Row's spa-like amenities floor.

Mellone's concept for WatchBox will come to life in New York, Miami, Los

Angeles, and Boca Raton. The New York Collector's Lounge will be a flagship for

the company, scheduled to open in Q3 2022.

"Old concepts of retail, residential, and hospitality are all merging into one.

Stores look like homes; homes look like hotels…it's all about warmth and

excitement and appreciation for design," shared Andre Mellone. "Spaces should

be impactful and exciting, but feel comfortable, and have a staying power." On

his inspiration for the WatchBox spaces, Mellone added, "I've always been a fan

of the design aspects of early James Bond films. There's a cool,

un-self-conscious, playful sexiness to them that I felt would perfectly match

the concept for WatchBox."

Mellone's signature style will encompass a 5,000 square foot space on the

fourth floor of the landmark Fuller Building at 57th Street and Madison Avenue

in Midtown, Manhattan. The lounge will merge event space with private

showrooms, a boardroom, video and digital media studios, and a hands-on "watch

lab," where visitors can examine, learn, and work with WatchBox's dedicated

advisory team as they explore the company's curated watch collections. A

vibrant agenda of events and programming will accompany the opening later this

year.

"As we amplify the WatchBox experience globally, a community-driven philosophy

guides the way," Reis shared. "Our clients and client advisors are drawn

together by a common passion for collecting and fascination with horology. With

Andre's influence, we sought to design immersive environments, combining retail

with entertainment, personalized service, and social connection; and of course,

watches will be a centerpiece of this experience."

Locations in Miami's Design District, The Boca Raton resort, and an expansive

lounge, showroom, and event space in West Hollywood will open later this year.

IMAGES FOR DOWNLOAD: https://bit.ly/WatchBoxExpansion

ABOUT WATCHBOX

WatchBox is the world's leading platform for collectible luxury timepieces,

founded in 2017 by Justin Reis, Tay Liam Wee, and Danny Govberg. The company

offers a curated selection of timepieces by the most respected watch brands as

well as emerging independent watchmakers through a managed inventory model, all

certified authentic and backed by a two-year global warranty. With the support

of trusted advisors, a dynamic media platform, digital infrastructure, and

offices and showrooms worldwide, WatchBox delivers white-glove service at scale

to a vibrant global community of collectors. Learn more at www.thewatchbox.com .

PRESS CONTACT     Caroline Kallman Joffe  |  caroline@wbgcorporate.com |  +1

717 951 2259

SOURCE  WatchBox