PR96410

LONDON, June 8, 2022 /PRNewswire=KYODO JBN/ --

-- Corona creates a powerful global visual made from plastic diverted from our

oceans

Today on World Oceans Day, Corona, an AB InBev global brand, brings its

industry-leading net zero plastic footprint* standing to life with an arresting

visual installation. The brand unveiled a written letter created from ocean

bound plastic with the unifying message, "Imagine a World Free of Plastic" to

illustrate the global scale of the ongoing environmental crisis. The plastic

used in the exhibit is made from materials pulled from global beach clean-ups

conducted by Corona and its partners.

Video - https://www.youtube.com/watch?v=VhBqJAZCVmw

Photo - https://mma.prnewswire.com/media/1835335/World_Oceans_Day.jpg

Logo - https://mma.prnewswire.com/media/1835359/Corona_Logo.jpg

The installation calls attention to the 300 million tons of plastic that enter

our oceans every year and make up over 80% of all marine debris.** (IUCN,

2021). The following markets recreated the Mexico plastic letter with ocean

plastic from their local waterways/oceans: Brazil, Chile, Dominican Republic,

Germany, Canary Islands, Italy and Puerto Rico.

"World Oceans Day is an opportunity to reflect and understand the human impact

on vital natural resources. With Corona's long-standing history of protecting

paradise, we needed to send an important message to the world," said Felipe

Ambra, Global Corona Vice President. "We created this plastic letter

installation to highlight that it's time for action, not just words. We must

act urgently to continue to protect our oceans from daily plastic pollution,

and we hope this visual inspires others to reevaluate the role and impact they

can have."

In addition to the plastic letter, Corona has made significant strides to

combat marine plastic pollution in innovative new ways. For Global Recycling

Day this year, Corona hosted the first ever Global Fishing Tournament in China,

Brazil, Israel, South Africa, Colombia and Mexico that removed nearly 10 tons

of plastic debris from the ocean and supported local fishing communities. In

Germany, Corona created a clever returnable crate program that utilizes over

90% of recycled plastic to avoid producing virgin plastic. To date, Corona has

conducted over 1,400 clean-ups, engaged over 68,000 volunteers, and collected

plastic waste from more than 44 million square meters of beach.

"What's important to note is that the plastic we recovered is not local to

Mexico. It's plastic that comes from all over the world and ends up on beaches

everywhere through ocean currents," said Mercedes Guzman, founder of Lamerced

(https://c212.net/c/link/?t=0&l=en&o=3561139-1&h=1785701957&u=https%3A%2F%2Fwww.facebook.com%2Flamercedrecreativa1%2F&a=Lamerced), Corona's beach clean up and recycling partner for the Mexico plastic letter.

"Although our work in the field is very difficult, it's fulfilling to send the

message that even though it's not my plastic, it's my shared world to protect."

With the plastic beach letter, Corona continues to support its industry-leading

position as the first global beverage brand to achieve a net-zero plastic

footprint in 2021. This initiative is part of the brand's ongoing efforts to

recover more plastic from the environment than it releases. Watch how the World

Oceans Day plastic letter came to life through Wieden+Kennedy's short film

(https://c212.net/c/link/?t=0&l=en&o=3561139-1&h=1965266464&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DVhBqJAZCVmw%26feature%3Dyoutu.be&a=short+).

Visit www.protectparadise.com to learn more about Corona's sustainability

initiatives around plastic pollution.

*AB InBev's 2021 Environmental, Social & Governance. Report. Retrieved from

https://www.ab-inbev.com/assets/pdfs/ABINBEV_ESG_2021_Final.pdf - page 37.

**International Union for Conservation of Nature: IUCN (2021, November). Issues

Brief: Marine Plastic Pollution. Retrieved from

https://www.iucn.org/resources/issues-briefs/marine-plastic-pollution.

About Corona Global

Born in Mexico, Corona is the leading beer brand in the country, the most

popular Mexican beer worldwide exported to more than 180 countries. Corona

Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona

is a pioneer in the beer industry by being the first to use a transparent

bottle showcasing its purity and high quality to the world. The artwork found

on the bottle is painted, highlighting our commitment to quality in our

packaging and our Mexican heritage. No Corona is complete without the lime.

Naturally adding character, flavor and refreshment, the lime ritual is an

integral part of delivering an experience that is truly unique to Corona. The

brand is synonymous with the beach and celebrates time outdoors. It invites

people to pause, relax and enjoy the simple pleasures of life.

Corona has an ongoing commitment to reducing plastics. Since its partnership

with Parley for the Oceans in 2017, they have exceeded its mission to protect

100 islands before 2020, and continue to deploy consistent global clean-up

efforts.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in

Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South

Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the

New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a

future with more cheers. We are always looking to serve up new ways to meet

life's moments, move our industry forward and make a meaningful impact in the

world. We are committed to building great brands that stand the test of time

and to brewing the best beers using the finest ingredients. Our diverse

portfolio of well over 500 beer brands includes global brands Budweiser(R),

Corona(R) and Stella Artois(R); multi-country brands Beck's(R), Hoegaarden(R),

Leffe(R) and Michelob ULTRA(R); and local champions such as Aguila(R),

Antarctica(R), Bud Light(R), Brahma(R), Cass(R), Castle(R), Castle Lite(R),

Cristal(R), Harbin(R), Jupiler(R), Modelo Especial(R), Quilmes(R), Victoria(R),

Sedrin(R), and Skol(R). Our brewing heritage dates back more than 600 years,

spanning continents and generations. From our European roots at the Den Hoorn

brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co

brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa

during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil.

Geographically diversified with a balanced exposure to developed and developing

markets, we leverage the collective strengths of approximately 169,000

colleagues based in nearly 50 countries worldwide. For 2021, AB InBev's

reported revenue was 54.3 billion USD (excluding JVs and associates).

SOURCE: Corona

CONTACT: Media: Jeannie Houchins, RD, Tel: +1 917.374.7535, E-mail:

media.relations@ab-inbev.com; or Faith Yi, Tel: +1 206.226.0859, E-mail:

coronaglobal@allisonpr.com