PR96434

SHENZHEN, China, June 9, 2022 /PRNewswire=KYODO JBN/ --

-Elevating smartphone camera imaging quality to levels that can even rival what

some DSLR cameras offer-

HONOR, a global technology brand, today shared insights from the perspective of

an industry leader at a Counterpoint Research event. Titled "Smartphone Imaging

Trends: New Directions Capturing Magic Moments", the webinar invited HONOR to

discuss its leading role in delivering cutting-edge smartphone imaging

solutions and the prevailing trends that are directing the future of smartphone

cameras.

"Smartphone photography is not just about hardware or software. At HONOR, we

excel in leveraging fusion computational photography and multiple cameras to

achieve what we call 'all for one and one for all' synergy, elevating

smartphone camera imaging quality to levels that can even rival what some DSLR

cameras offer," said Dr. Weilong Hou, Technical Expert, HONOR Imaging. "The

HONOR Magic4 Series exemplifies the work of our R&D team, featuring the HONOR

Image Engine that not only enables users to harness the full capabilities every

camera equipped on an HONOR smartphone, but also makes incredible image quality

accessible to everyday users."

The webinar was moderated by Peter Ricardson, Vice President of Research,

Counterpoint Research, with a panel of industry veterans and subject experts in

attendance, including Dr. Hou; Hervé Macudzinski, Image Science Director,

DXOMARK; Judd Heape, Vice President of Product Management, Qualcomm and Eugenio

Recuenco, renowned professional photographer, film director and two-time Cannes

Lion Award winner, who has also recently shot a film entirely on the HONOR

Magic4 Pro. The event complements a Counterpoint Research whitepaper that is

publishing today.

HONOR Image Engine: The Core of HONOR Smartphone Cameras

In his presentation, Dr. Hou introduced the HONOR Image Engine, HONOR's cutting

edge camera solution that enables the hardware to work in unison with AI and

algorithms to generate high quality visuals. Underpinning the camera

experience, the solution helps users elevate simple camera captures to artistic

renditions of their creative vision. As the latest HONOR flagship smartphones,

HONOR Magic4 Pro and HONOR Magic4 Ultimate are a testament to the efficacy of

the solution, with the latter scoring 146 on DXOMARK Overall Camera Score – the

highest score ever given by the authoritative product evaluation organization.

Addressing user pain points around mobile photography and video capture, the

two smartphones debuted with a wide range of cutting-edge features, including

the ability to take high quality photos while capturing a video. Going forward,

according to Dr. Hou, HONOR will continue striving to empower consumers to take

great images anytime, anywhere through R&D, with a focus on achieving

performance parity between mobile and dedicated cameras, improving image

quality, and harnessing a wider array of sensors with more advanced software to

comprehensively improve imaging outcomes.

Currently, all HONOR Magic Series and HONOR N Series smartphones are equipped

with HONOR Image Engine, which works in the background to ensure better photo

and video capturing results.

Evaluating Smartphone Cameras

From the perspective of a trusted product evaluation expert, Macudzinski shared

his views on the requirements for a great photograph – a photographer's skill

to identify and frame the scene, the occurrence of a decisive moment to be

captured with clarity, and the camera's capabilities to understand user's

intention and modify images accordingly. For a smartphone camera to be regarded

as exceptional, according to Macudzinski, it needs to support these features in

the camera's default shooting mode. The expert illustrated his viewpoints with

HONOR Magic4 Ultimate, which has remained the top of DXOMARK's smartphone

camera rankings since its test report was published in March. Commending the

HONOR flagship smartphone for its exceptional user experience, capture

capability and AI processing, Macudzinski discussed key highlights from

DXOMARK's report, focusing on HONOR Magic4 Ultimate zoom performance across

various focal lengths and the fusion between hardware and software allowing the

various camera lenses to work together and produce objectively better image

quality.

Smartphone Photography from a Professional's Perspective

Renowned for his works as a photographer and film director, Recuenco recently

shot his film Kaleidoscope entirely on HONOR Magic4 Pro. Recounting his

experience during the presentation, Recuenco said filming with the HONOR

smartphone felt familiar, as the array of professional features such as the

powerful camera system and Magic-Log provided him with the creative freedom he

enjoys with professional gear, but in a much more pocketable form factor.

Recuenco, as one of the judges for the HONOR Magic Moments competition, also

selected a few submissions from the year's contest and commented on the myriad

possibilities today's smartphone cameras have enabled for people to be more

expressive on their captures than ever before.

Technological Integration

Representing Qualcomm, Heape shared insights into the collaboration that

brought the HONOR Image Engine to life. The HONOR Magic4 Series took full

advantage of the Qualcomm Snapdragon 8 Gen 1 Mobile Platform and the latest

Qualcomm AI Engine for Ultra Fusion Photography, allowing images taken by

different lenses and processed by multiple ISP to complement each other to

achieve an improvement in image quality. The innovative algorithm HONOR

developed fully released the RAW domain computational photography capabilities.

With HONOR Image Engine's flexible frame work, while Qualcomm's ISP can support

the high throughput of multi-threading and parallel processing, which leads to

innovative functions and user experiences like "Advanced Photoshoot While Video

Recording".

Complementary Counterpoint Research Whitepaper

The webinar is a complement to a new Counterpoint Research whitepaper which

offers a holistic view on the wider industry trends with contributions from

webinar panelists. The whitepaper is available for download on Counterpoint

Research's website.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to

becoming a global iconic technology brand and creating a new intelligent world

for everyone through its powerful products and services. With an unwavering

focus on R&D, it is committed to developing technology that empowers people

around the globe to go beyond, giving them the freedom to achieve and do more.

Offering a range of high-quality smartphones, tablets, laptops and wearables to

suit every budget, HONOR's portfolio of innovative, premium and reliable

products enable people to become a better version of themselves.

For more information, please visit HONOR online at www.hihonor.com or email

newsroom@hihonor.com

http://community.hihonor.com/

https://www.facebook.com/honorglobal/

https://twitter.com/Honorglobal

https://www.instagram.com/honorglobal/

http://www.youtube.com/c/HonorOfficial

SOURCE: HONOR

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