PR96483

LONDON, June 13, 2022, /PRNewswire=KYODO JBN/--

GSMA and FC Barcelona to Co-locate Sports Tomorrow Congress

[https://sportstomorrow.fcbarcelona.com/] at MWC Barcelona 2023

[https://www.mwcbarcelona.com/]

GSMA and FC Barcelona have signed a collaboration agreement to co-locate Sports

Tomorrow Congress at MWC Barcelona 2023. FC Barcelona's President, Mr Joan

Laporta and GSMA Ltd.'s CEO, Mr John Hoffman met today at Camp Nou Stadium, the

home of FC Barcelona, to shake hands on the deal.

GSMA and FC Barcelona have signed a collaboration agreement to co-locate Sports

Tomorrow Congress at MWC Barcelona 2023. FC Barcelona's President, Mr Joan

Laporta and GSMA Ltd.'s CEO, Mr John Hoffman met today at Camp Nou Stadium, the

home of FC Barcelona, to shake hands on the deal.

"We are beyond excited to collaborate with FC Barcelona. Co-locating Sports

Tomorrow Congress at MWC Barcelona 2023 brings together two world-leading

events and creates space to identify and create new business opportunities

across the mobile and sports ecosystems," said Mr Hoffman.

The GSMA's collaboration with FC Barcelona unites MWC Barcelona, the largest

and most influential mobile technology convening event with Barcelona's

sporting excellence and heritage including football, tennis, sailing and

motorcycling. It is a new platform opportunity for businesses and stakeholders

in the sports and technology ecosystem to convene, make deals and launch

products.

Mr Hoffman continued, "The move shows the strategic importance and power of

mobile connectivity and follows the launch of Industry City at MWC22, featuring

the fintech, manufacturing, and automotive sectors."

As data-powered, innovative sports technology continues to deliver insights

with a profound impact on athletes' performance and fan engagement, the

relationship between sports and technology has expanded the sports industry

market.

"We are very proud and happy about this agreement with MWC Barcelona, the

leading platform in the mobile technology sector; it will convert the Sports

Tomorrow Congress, already a leader in the field of sports innovation events,

into a global point of reference in the field of linking technology and sport,

while also helping project the city of Barcelona as a worldwide capital in this

sector," said FC Barcelona's President, Mr Joan Laporta.

At Sports Tomorrow Congress, experts and attendees from the sports world have

the opportunity to explore in-depth key topics and themes in the sports

industry. It is a showcase of the decades of knowledge that FC Barcelona has

accumulated on topics such as health, nutrition, high athletic performance, the

digital sphere and all topics related to sports and its impact on society.

FC Barcelona set up Sports Tomorrow Congress and the Barça Innovation Hub

[https://barcainnovationhub.com/] to help change the world through athletic

excellence using knowledge and innovation. The sports ecosystem promotes a

culture of excellence and collaboration with prestige brands, universities,

research centres, startups, entrepreneurs, students, athletes, investors and

visionaries from all over the world.

Click here to find out more.

[https://www.mwcbarcelona.com/press-releases/gsma-and-fc-barcelona-to-co-locate-sports-tomorrow-congress-at-mwc-barcelona-2023]

Media Contacts

GSMA Press Office

pressoffice@gsma.com

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SOURCE: GSMA