PR96512

MUMBAI, India, June 14, 2022 /PRNewswire=KYODO JBN/ --

   - As Per Brand Finance – The World's Leading Brand Valuation Consultancy

   Indian Hotels Company (IHCL) [https://www.ihcltata.com/], India's largest

hospitality company, announced that its iconic brand, Taj

[https://www.tajhotels.com/], has been rated the World's Strongest Hotel Brand

2022 by Brand Finance. The 'Hotels 50 2022' annual report by the world's

leading brand valuation consultancy recognizes the most valuable and strongest

hotel brands across the globe.

   Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian

Hotels Company, said, "We are very proud that Taj has been recognized as the

World's Strongest Hotel Brand for the second time in a row. This reaffirms Taj

as the most acclaimed benchmark of excellence in the industry globally."

   "With travellers increasingly gravitating towards brands that not only

epitomize the essence of world-class luxury but also follow responsible

business practices, Taj is well poised to pave the future of hospitality. This

recognition is a mark of our guests' steadfast trust and it celebrates the

indomitable spirit of our employees, who embody the legacy of the brand while

bringing alive the essence of Tajness."

   Taj [https://www.tajhotels.com/] received an overall Brand Strength Index of

88.9 out of 100, with a corresponding AAA rating for customer familiarity,

employee satisfaction and corporate reputation as well as its world-class

customer service.  

   The Hotel 50 2022 report highlights the company's successful strategy to

overcome pandemic-induced challenges and remain relevant to the need of

consumers. Taj [https://www.tajhotels.com/] was also at the forefront in its

efforts towards supporting the community including the healthcare sector.

   To know more, click here

[https://brandirectory.com/download-report/brand-finance-hotels-50-2022-preview.

pdf] to access the full report by Brand Finance.

   About The Indian Hotels Company Limited (IHCL)

   The Indian Hotels Company Limited (IHCL [https://www.ihcltata.com/] and its

subsidiaries bring together a group of brands and businesses that offer a

fusion of warm Indian hospitality and world-class service. These include Taj

[https://www.tajhotels.com/] – the iconic brand for the most discerning

travellers and ranked as the World's Strongest Hotel Brand and India's

Strongest Brand as per Brand Finance Hotels 50 Report 2022 and India 100 Report

2022, respectively; SeleQtions, a named collection of hotels; Vivanta

[https://www.vivantahotels.com/], sophisticated upscale hotels; and Ginger

[https://www.gingerhotels.com/], which is revolutionising the lean luxe segment.

   IHCL [https://www.ihcltata.com/] has a portfolio of 237 hotels including 60

under development globally across 4 continents, 11 countries and in over 100

locations.

   Photo: https://mma.prnewswire.com/media/1839406/Taj_Strongest_Brand.jpg

   Source: Indian Hotels Company (IHCL)