Bilibili-Backed Virtual YouTuber Management Company ANYCOLOR Goes Public


2022/6/23 19:14



SHANGHAI, June 23,2022/PRNewswire=KYODO JBN/--


-Bilibili Captures the Booming Virtual YouTuber Industry in China


Bilibili Inc. ("Bilibili" or the "Company") (NASDAQ: BILI and HKEX: 9626), an

iconic brand and a leading video community for young generations in China, is

happy to share that ANYCOLOR Inc. (TSE: 5032), a leading Virtual YouTuber

("VTuber") management company in Japan backed by Bilibili, was listed on the

Tokyo Stock Exchange, becoming the first listed company in the VTuber industry.


Founded in May 2017, ANYCOLOR focuses on the incubation and management of

VTubers, and is also the parent company of the well-known VTuber project

NIJISANJI. As one of its early investors, Bilibili led ANYCOLOR's Series A

financing in August 2019 and is currently its third largest shareholder.

Bilibili has promoted the localization of ANYCOLOR's VTuber business in China

and cooperated with ANYCOLOR to launch the Chinese VTuber initiative VirtuaReal

Project(, which is

currently the number one local VTuber group in China.


Since 2018, Bilibili has been supporting NIJISANJI to enter the Chinese market

and became the exclusive agent for its VTubers in China, responsible for the

launching and livestreaming of NIJISANJI's VTubers on Bilibili, concert

livestreaming, VTubers merchandise sales and more, becoming an important

partner for ANYCOLOR 's overseas business.


At present, NIJISANJI has nearly 50 VTubers on Bilibili. On May 6, 2022,


"Vox(" made his

China livestreaming debut on Bilibili, gaining over a million fans on the

platform. VirtuaReal Project now has over 70 VTubers on Bilibili, including

Ling Yuan Yousa(,


Aza( and other

popular figures. VirtuaReal VTubers have accumulated over 10 million followers

on Bilibili.


The VTuber industry is booming in China. From June 2020 to June 2021, there

were 32,412 VTuber livestreaming accounts on Bilibili, an increase of 40%

year-on-year. Over 86% of Bilibili users are young people under 35 years old,

including a high proportion of game and animation fans which highly correlates

with the VTubers audience.


In the future, Bilibili will continue to deepen its cooperation with ANYCOLOR

in the areas of VTuber content production, technology enhancement,

commercialization operations and global expansion. Bilibili will also continue

to focus on Japanese start-ups in the ACG industry, VTuber and cultural

entertainment industries and support potential companies to develop their

business globally.




Bilibili is an iconic brand and a leading video community with a mission to

enrich the everyday life of young generations in China. Bilibili offers a wide

array of video-based content with All the Videos You Like as its value

proposition. Bilibili builds its community around aspiring users, high-quality

content, talented content creators and the strong emotional bond among them.

Bilibili pioneered the "bullet chatting" feature, a live commenting function

that has transformed the viewing experience by displaying thoughts and feelings

of other audience viewing the same video. It has now become the welcoming home

of diverse interests for young generations in China and the frontier to promote

Chinese culture across the world.




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   Caption: VTubers of VirtuaReal Project jointly launched by Bilibili and NIJISANJI