Bilibili-Backed Virtual YouTuber Management Company ANYCOLOR Goes Public
PR96671
SHANGHAI, June 23,2022/PRNewswire=KYODO JBN/--
-Bilibili Captures the Booming Virtual YouTuber Industry in China
Bilibili Inc. ("Bilibili" or the "Company") (NASDAQ: BILI and HKEX: 9626), an
iconic brand and a leading video community for young generations in China, is
happy to share that ANYCOLOR Inc. (TSE: 5032), a leading Virtual YouTuber
("VTuber") management company in Japan backed by Bilibili, was listed on the
Tokyo Stock Exchange, becoming the first listed company in the VTuber industry.
Founded in May 2017, ANYCOLOR focuses on the incubation and management of
VTubers, and is also the parent company of the well-known VTuber project
NIJISANJI. As one of its early investors, Bilibili led ANYCOLOR's Series A
financing in August 2019 and is currently its third largest shareholder.
Bilibili has promoted the localization of ANYCOLOR's VTuber business in China
and cooperated with ANYCOLOR to launch the Chinese VTuber initiative VirtuaReal
Project(https://space.bilibili.com/413748120?spm_id_from=333.337.0.0), which is
currently the number one local VTuber group in China.
Since 2018, Bilibili has been supporting NIJISANJI to enter the Chinese market
and became the exclusive agent for its VTubers in China, responsible for the
launching and livestreaming of NIJISANJI's VTubers on Bilibili, concert
livestreaming, VTubers merchandise sales and more, becoming an important
partner for ANYCOLOR 's overseas business.
At present, NIJISANJI has nearly 50 VTubers on Bilibili. On May 6, 2022,
NIJISANJI's VTuber
"Vox(https://space.bilibili.com/1775966996?spm_id_from=333.337.0.0)" made his
China livestreaming debut on Bilibili, gaining over a million fans on the
platform. VirtuaReal Project now has over 70 VTubers on Bilibili, including
Ling Yuan Yousa(https://space.bilibili.com/282994?spm_id_from=333.337.0.0),
Nana7mi(https://space.bilibili.com/434334701?spm_id_from=333.337.0.0),
Aza(https://space.bilibili.com/480680646?spm_id_from=333.337.0.0) and other
popular figures. VirtuaReal VTubers have accumulated over 10 million followers
on Bilibili.
The VTuber industry is booming in China. From June 2020 to June 2021, there
were 32,412 VTuber livestreaming accounts on Bilibili, an increase of 40%
year-on-year. Over 86% of Bilibili users are young people under 35 years old,
including a high proportion of game and animation fans which highly correlates
with the VTubers audience.
In the future, Bilibili will continue to deepen its cooperation with ANYCOLOR
in the areas of VTuber content production, technology enhancement,
commercialization operations and global expansion. Bilibili will also continue
to focus on Japanese start-ups in the ACG industry, VTuber and cultural
entertainment industries and support potential companies to develop their
business globally.
ABOUT BILIBILI INC
Bilibili is an iconic brand and a leading video community with a mission to
enrich the everyday life of young generations in China. Bilibili offers a wide
array of video-based content with All the Videos You Like as its value
proposition. Bilibili builds its community around aspiring users, high-quality
content, talented content creators and the strong emotional bond among them.
Bilibili pioneered the "bullet chatting" feature, a live commenting function
that has transformed the viewing experience by displaying thoughts and feelings
of other audience viewing the same video. It has now become the welcoming home
of diverse interests for young generations in China and the frontier to promote
Chinese culture across the world.
Source: BILIBILI
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=423996
Caption: VTubers of VirtuaReal Project jointly launched by Bilibili and NIJISANJI
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