Zoomlion Carries Forward Its International Market Development with Localization Strategy and Diversified Logistics
PR96700
CHANGSHA, CHINA, June 24, 2022 /PRNewswire=KYODO JBN/ --
Zoomlion Heavy Industry Science & Technology Co., Ltd. ("Zoomlion"; 1157.HK), a
leading high-end equipment manufacturing enterprise, has reported a 51.05
percent year-on-year growth of overseas sales in 2021, further expanding its
business development in the international market with key emphasis on promoting
localization strategy and diversified international logistics solutions.
Zoomlion is committed to provide high-quality machinery products to support
infrastructure constructions in the overseas market, and has participated in a
series of high-profile projects including the N'Djamena Stadium in Chad with 10
units of cranes, excavators, bulldozers and concrete pumping trucks provided
and the Mumbai metro project in India with Zoomlion's ZAT4500H all-terrain
cranes featured on site.
Following the localization strategy, Zoomlion has also customized products for
the overseas market. On May 24, Zoomlion delivered an order of customized
pumping equipments to Singapore that fit the local market demand of energy
efficiency and reliable performance . Its ZTR260 tunnel-boring machine has also
been deployed to the F4 section of the E60 highway project in Georgia that's
improving the working efficiency and safety significantly of one of Georgia's
largest and most important infrastructure project.
In the meantime, Zoomlion has joined international trade shows including World
of Concrete in Las Vegas, U.S., Build Expo in Kenya, NAMP in South Africa and
KOMATEK Exhibition in Turkey to keep in close contact with partners worldwide.
"Zoomlion's success in overseas market is the fruition of our localization
development strategy, with the customized products that cater to customers'
specific needs as the foundation, we are also setting up our own teams on the
ground to achieve end-to-end business model," said Li Bin, Executive Deputy
General Manager of Zoomlion Overseas.
Zoomlion has further strengthen its localized strategy to establish 10
comprehensive production bases and 10 spare parts warehouses in the globe wide
with local employees to reach 87% of total number of staff, serving with
tailored products and solutions that covered over 130 countries and regions.
Zoomlion also actively pursues stable overseas market development through
diversified export channels as part of its localization strategy. By taking the
Changsha China-Europe freight train, the logistics time from Hunan China to
Europe countries is shortened from 40 days to less than 15 days for ocean
freight at the cost of one-fifth of air freight, significantly improving
international logistics timeliness and diversifying international logistics
options between Hunan and Europe.
"In the future, with the continuous advancement of the localization strategy
and the diversified international logistics solutions, Zoomlion will better and
more deeply connect with overseas markets and support more projects," said Li.
SOURCE: Zoomlion
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=424130
Caption: The various construction equipment used for building the N'Djamena Stadium in
Chad are being supplied by Zoomlion.
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