NEOM and McLaren Racing announce strategic title partnership to drive innovation and talent development in electric motorsport

NEOM

PR96737

 

NEOM, Saudi Arabia, June 27, 2022 /PRNewswire=KYODO JBN/ --

 

NEOM announced today a strategic partnership with McLaren Racing to become the

title partner of the McLaren Formula E and Extreme E racing teams, bringing two

all-electric race series' together for the first time under the banner of 'NEOM

McLaren Electric Racing'.

 

Commenting on the partnership, Nadhmi Al-Nasr, CEO of NEOM, said: "Our

partnership with McLaren Racing complements NEOM's commitment to driving

sustainable solutions and tackling some of society's most pressing challenges.

The partnership will allow us to share our collective resources and experience

to yield exciting results, not only for our own organizations, but also for the

broader automotive and sports industries. NEOM is an economic engine for the

Kingdom of Saudi Arabia and will be a hub for innovative businesses like

McLaren Racing to conduct cross-industry research, incubate, collaborate and

bring new technologies to the world."

 

McLaren will collaborate with NEOM across multiple areas, becoming a founding

partner of OXAGON, a city in NEOM set to be a blueprint for the future of

advanced and clean industries and a hub for innovation. McLaren will be located

within OXAGON's Research and Innovation Campus, which is being designed by

international architects, Grimshaw. The campus will provide cutting edge

facilities and collaboration spaces, accelerating ideas from labs to market to

develop industries and products of the future.

 

Zak Brown, CEO of McLaren Racing, said: "We are delighted to welcome NEOM to

the McLaren Racing family. This is an incredible way to kick off our entry into

Formula E and to unify our electric racing series. We are thrilled to introduce

NEOM McLaren Electric Racing and to work with NEOM to nurture talent and drive

innovation. Working with OXAGON will allow us to make meaningful contributions

through our Accelerator program and assist with the development of advanced and

clean industries."

 

Additionally, through its bespoke Accelerator program, where performance-driven

data can be translated into the culture and thinking of its partners, McLaren

will lend its digital and analytical expertise as a technical partner of

OXAGON's advanced and clean manufacturing ecosystem.

 

A further significant element to the partnership will be rolled out during 2023

when, in line with NEOM's commitment to developing Saudi talent, McLaren and

NEOM will create a bespoke program to nurture engineers and students; Twenty

Saudi graduates from NEOM's Graduate Program will each take part in a one-year

placement with McLaren Racing at the McLaren Technology Center in the United

Kingdom. Entitled 'The McLaren Way," this performance and development program

will help unlock the performance and potential of all NEOM teams through a

range of initiatives.

 

The partnership is part of NEOM's continued commitment to sustainable goals

within motorsport across both Formula E and Extreme E, with both race formats

competing in exhilarating racing across the globe. Building on the success of

NEOM's Mercedes-EQ Formula E principle partners relationship, NEOM McLaren

Formula E Team will be formed through the acquisition of the Mercedes-EQ

Formula E Team, expected to complete later this year, which will see the

reigning champion team become part of the McLaren racing family.

 

NEOM was also the location for Extreme E's second-season inaugural race which

took place in February of this year. The race helped to raise awareness of the

challenges faced by climate change as well as the need to continue developing

sustainable motorsport technologies within the region.

 

The Kingdom of Saudi Arabia has invested significantly in motorsport platforms

in recent years, with the Ministry of Sport signing agreements to host Formula

E, Extreme E, Formula One and the Dakar Rally.

 

About NEOM

 

NEOM is an accelerator of human progress and a vision of what a New Future

might look like. It is a region in northwest Saudi Arabia on the Red Sea being

built from the ground up as a living laboratory – a place where

entrepreneurship will chart the course for this New Future. It will be a

destination and a home for people who dream big and want to be part of building

a new model for exceptional livability, creating thriving businesses and

reinventing environmental conservation.

 

NEOM will include hyperconnected, cognitive towns and cities, ports and

enterprise zones, research centers, sports and entertainment venues, and

tourist destinations. As a hub for innovation, entrepreneurs, business leaders

and companies will come to research, incubate and commercialize new

technologies and enterprises in groundbreaking ways. Residents of NEOM will

embody an international ethos and embrace a culture of exploration, risk-taking

and diversity.

 

For further information email media@neom.com or visit www.neom.com

[https://www.neom.com/en-us] and www.neom.com/en-us/newsroom

[https://www.neom.com/en-us/newsroom]

 

About McLaren Racing

 

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963.

The team entered its first Formula 1 race in 1966, since then McLaren has won

20 Formula 1 world championships, more than 180 Formula 1 grands prix, the

Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.

 

The team competes in the FIA Formula 1 World Championship with Lando Norris and

Daniel Ricciardo, the NTT INDYCAR Series with Arrow McLaren SP drivers Pato

O'Ward and Felix Rosenqvist, and the Extreme E Championship with Emma Gilmour

and Tanner Foust. McLaren will compete in Season Nine of the FIA Formula E

World Championship in 2022/23.

 

McLaren was the first F1 team to be awarded the Carbon Trust Standard in 2010

and has retained it since on a bi-annual basis, most recently in February 2021.

The team was also the first in F1 to be given the FIA Sustainability

Accreditation Award at a three-star level in 2013 as part of the FIA

Environmental Certification framework, before becoming a signatory to the UN

Sports for Climate Action Commitment in 2021.

 

This material is distributed by Teneo Strategy LLC on behalf of NEOM Company.

Additional information is available at the Department of Justice, Washington,

DC.

 

Photo - https://mma.prnewswire.com/media/1848113/NEOM.jpg

 

SOURCE: NEOM

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