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HONG KONG, June 23, 2022 /PRNewswire=KYODO JBN/ --

PR Newswire, the leading global provider of news distribution and earned media

software and services, launched its APAC Media Landscape 2022 report today. The

report offers comprehensive insights into trends and developments in the media

industry across 9 markets in the Asia-Pacific region.

The report enables businesses and PR & Communications professionals to better

navigate the complex and diverse local media landscape in APAC with

market-specific information. It includes popular media outlets, key changes to

media policies and buzzworthy industry topics and issues. Markets that the

report covers are Australia, mainland China, Hong Kong, Indonesia, Malaysia,

Singapore, South Korea, Taiwan, and Thailand.

Some top media industry trends in the report include: the rise of news

subscription services, e-commerce as additional revenue sources for media

outlets, and more companies using technology like Artificial Intelligence to

better target and understand digital audiences. With the acceleration of

digitization in the media industry, there is also much buzz surrounding the

Metaverse, which will redefine how audiences consume information virtually.

"We hope that this report can equip our clients with meaningful insights into

the nuanced differences of how the media industry operates across different

APAC markets and help shape their local communication strategy," said Royce

Shih, Vice President and Head of Commercial, APAC at Cision, PR Newswire's

parent company.

PR Newswire's APAC Media Landscape 2022 Report is organized by markets and each

chapter comprises:

- Overview: A summary of each market's media landscape

- 2021 Media Highlights: Key happenings that have shaped the industry, from

changes in media policies, restructuring and closure of major news outlets to

emerging digital content formats

- Media Snapshot: A guide to key players in the media industry, covering

various sectors such as Newspapers & Magazines, Television, Radio, News Agency,

Online Media and Social Media

- PR Newswire's News Distribution Network Highlights: A summary of key content

partners and the number of journalists and influencers, and media outlets in PR

Newswire's media database

- Media Outlook: What lies ahead for the media industry in 2022 – from

much-talked-about issues to upcoming trends

The report is produced with the support of the company's Audience Development

Team. Based in 10 cities across APAC, the team plays an integral role in

building and expanding PR Newswire's extensive news distribution network that

includes media outlets and news agencies. The team maintains an extensive media

database that comprises more than 85,000 journalists and influencers from over

35,000 media outlets. PR Newswire also has developed more than 2,000 content

partners across the region. The report's Thailand chapter was contributed by

InfoQuest, PR Newswire's content partner.

To learn about the unique media environment and local consumption habits across

9 markets in APAC, download(https://fal.cn/3pAE9) PR Newswire's APAC Media

Landscape 2022 Report.

About PR Newswire

PR Newswire, a Cision Ltd. company, is a leading global provider of news

distribution and earned media software and services. In conjunction with

Cision's cloud-based communications product suite, PR Newswire's services

enable marketers, corporate communicators, and investor relations officers to

identify key influencers, engage target audiences, craft and distribute

strategic content, and measure meaningful impact. Combining the world's largest

multi-channel, multi-cultural content dissemination network with comprehensive

workflow tools and platforms, PR Newswire powers the stories of organizations

around the world. PR Newswire serves tens of thousands of clients from offices

in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions.

Visit www.prnasia.com for more information.

Source: PR Newswire Asia

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   Caption: PR Newswire APAC Media Landscape 2022

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   Caption: 4 Key Trends from APAC Media Landscape 2022