PR96768

FRANKLIN, Tenn., June 29, 2022 /PRNewswire=KYODO JBN/ --

--Carl's Jr. Will Be the Official Burger of UFC in Australia and New Zealand

Through the End of 2022

CKE Restaurants Holdings, Inc., parent company of Carl's Jr.(R)(

https://c212.net/c/link/?t=0&l=en&o=3580588-1&h=2930315970&u=https%3A%2F%2Fcarlsjr.com.au%2F&a=https%3A%2F%2Fcarlsjr.com.au%2F

), and UFC, the world's premier mixed martial arts organization, are teaming up

for a knockout partnership that brings together two renowned, global brands.

Photo - https://mma.prnewswire.com/media/1849452/UFC_Carls_Jr_Dual.jpg

Known for their bold, craveable burgers, Carl's Jr. is launching a full

creative campaign with a mix of local and national media across traditional and

digital channels, including social media and print. Later this year, a

limited-edition UFC-inspired burger will launch in celebration of this iconic

partnership. Customers will also have the chance to enter to win various prizes

including access to UFC event hospitality & ticketing, UFC Fight Pass

subscriptions, UFC Store Gift Cards, Carl's Jr. swag, and other prizes through

December 2022.

"We are thrilled to announce that Carl's Jr. Australia is the "Official Burger

of UFC." UFC and Carl's Jr. are two global powerhouses, and we know this

partnership will enable both brands to unlock new audiences," said Mike Woida,

President of International at CKE Restaurants Holdings. "As we continue to grow

our business in Australia, we look forward to getting our delicious burgers

into the hands of UFC fans across the region and around the world."

To build excitement leading up to the UFC's first-ever Fight Night in Paris,

Carl's Jr. Australia is giving one lucky customer the chance to win an Ultimate

Prize Package – a VIP trip to a UFC Event in Las Vegas. More details will be

posted via Carl's Jr. Australia and UFC ANZ social channels within the next

month, so make sure to stay tuned.

"We're delighted to partner with such an iconic and beloved brand like Carl's

Jr. Australia and welcome them as our first Official Quick Service Restaurant

partner within the ANZ region," said Nick Smith, Vice President of Global

Partnerships, UFC. "Much like UFC, Carl's Jr. recognizes the appetite and

growth opportunities within this region, and we could not be more eager to

collaborate and engage with new audiences and fans within this category."

With custom co-branded creative, guests will be able to enjoy a taste of the

UFC and celebrate the newest star in the octagon!

Follow Carl's Jr. Australia and UFC ANZ on social media for the latest news and

promotional offers.

Twitter:  @CarlsJrAU(

https://c212.net/c/link/?t=0&l=en&o=3580588-1&h=1050951898&u=https%3A%2F%2Ftwitter.com%2Fcarlsjrau&a=%40CarlsJrAU

) and @UFCANZ(

https://c212.net/c/link/?t=0&l=en&o=3580588-1&h=68979&u=https%3A%2F%2Ftwitter.com%2FUFC_AUSNZ&a=%40UFCANZ

)

Instagram: @CarlsJrAU(

https://c212.net/c/link/?t=0&l=en&o=3580588-1&h=1869273258&u=https%3A%2F%2Fwww.instagram.com%2Fcarlsjrau%2F&a=%40CarlsJrAU

) and @UFCANZ(

https://c212.net/c/link/?t=0&l=en&o=3580588-1&h=1692090534&u=https%3A%2F%2Fwww.instagram.com%2Fufcanz%2F&a=%40UFCANZ

)

Facebook: www.facebook.com/CarlsJrAU

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. ("CKE"), a privately held company based in

Franklin, Tennessee, in the United States, runs and operates Carl's Jr. and

Hardee's, two beloved regional brands, known for one-of-a-kind premium and

innovative menu items such as 100 percent Black Angus Thickburgers(R), Freshly

Baked Biscuits and Hand-Breaded Chicken Tenders(TM).  With both a US and

international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants

LLC have nearly 4,000 franchised or company-operated restaurants in 44 US

states and over 35 international markets and U.S. overseas territories. For

more information about Carl's Jr. Australia visit https://carlsjr.com.au/. For

information about CKE, please visit https://ckefranchise.com/ or its brand

sites at www.carlsjr.com and www.hardees.com.

About UFC(R)

UFC(R) is the world's premier mixed martial arts organization (MMA), with more

than 688 million fans and 198 million social media followers. The organization

produces more than 40 live events annually in some of the most prestigious

arenas around the world, while broadcasting to nearly 900 million TV households

across more than 170 countries. UFC's athlete roster features the world's best

MMA athletes representing more than 75 countries. The organization's digital

offerings include UFC FIGHT PASS(R), one of the world's leading streaming

services for combat sports. UFC is owned by global entertainment, sports and

content company Endeavor, and is headquartered in Las Vegas, Nevada. For more

information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter,

Snapchat, Instagram and TikTok: @UFC.

SOURCE: CKE Restaurants Holdings, Inc.

CONTACTS: CKE Restaurants, Sally Williams, swilliams@ckr.com | UFC, Arabella

Crouch, acrouch@ufc.com