Expanding the Global Market, GWM TANK Holds the Brand Conference in Saudi Arabia
PR96871
BAODING, China, July 5, 2022 /PRNewswire=KYODO JBN/ --
On July 3, the GWM TANK held a brand conference in Saudi Arabia with its two
star models, GWM TANK300 and GWM TANK500, which were officially unveiled to
global customers.
Video-https://mma.prnewswire.com/media/1853443/Tank300_Final_B_2.mp4
The conference was held under the theme of "Limitless Experience". The TANK
brand has created a new SUV category for global buyers. The brand also
presented the audience with the brand attributes, including luxury, off-road
mobility and intelligence.
"The TANK products will cover all commuting needs and satisfy users of
different levels." said David Xu, General Manager of GWM Middle East Region.
"This being the first launch outside of China. It shows the acceptance of the
Saudi market and the confidence GWM has in the success of this brand, " Mr.
Faisal AI Quraishi, a senior representative of the local dealership, said.
At the same time, GWM TANK300 was officially opened for pre-order and another
heavyweight model, GWM TANK500, was also unveiled to the public.
GWM TANK places a premium on luxury and comfort. Both models on the show adopt
several sound insulation and noise reduction design schemes, which can allow
users to enjoy a high quality of silence even in noisy environments. The seats
also feature different user-friendly designs, such as the soft and delicate
leather used for the seats in the high-end version of GWM TANK300.
The models of this brand also boast solid off-road capabilities. Both displayed
models are equipped with a host of specialist off-road devices, such as
electronically controlled mechanical differential lock for front and rear
axles. When the vehicle is stuck on a potholed road and one of the wheels
slips, the driver can use the electric button to lock the differential and get
out shortly.
Intelligent off-road is another outstanding performance of this brand. Its
products are manufactured based on the "GWM TANK Platform". The platform has
three features, including powerful, intelligent off-road and highly reliable.
Regarding off-road intelligence feature, both models are equipped with a Crawl
Control System, which could give drivers an easier and safer driving
experience. When the system is activated, the vehicle can automatically perform
power control and braking. The driver only needs to control the direction of
driving to pass the road safely and smoothly.
Currently, the GWM TANK has already been a popular choice in the Chinese market
since its launch. According to the sales report released by GWM, the GWM TANK
SUV already has a penetration rate of over 50% in the off-road segment in China
after being launched about one year.
GWM plans to launch the GWM TANK500 in Saudi Arabia later this year. Both TANK
models, GWM TANK300 and GWM TANK500 will be released successively in other
global markets, such as Australia, South Africa, ASEAN, South America, to stir
up continuous waves of "TANK Trend" worldwide.
Source: GWM
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