PR96393

RevitaLash(R) Cosmetics Launches NEW RevitaLash(R) Advanced Sensitive Eyelash Conditioner—the First Lash Serum Formulated Specifically for Sensitive Eyes

VENTURA, Calif., July 6, 2022 /PRNewswire=KYODO JBN/ --

RevitaLash(R) Cosmetics, leaders and innovators in the lash and brow category,

add to their award-winning line of conditioning and enhancing cosmetics the

exclusive ophthalmologist-formulated RevitaLash(R) Advanced Sensitive Eyelash

Conditioner.

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RevitaLash(R) Advanced Sensitive Eyelash Conditioner is a physician-developed,

lash-enhancing formula designed to improve the health and beauty of lashes,

formulated specifically for those with increased sensitivity around the eye

area. Its unique encapsulated time-release technology is designed to be gentle

on sensitive eyes, allowing for powerful peptides and botanicals to protect

against breakage and brittleness while improving flexibility and shine to

deliver bold, beautiful, lush lashes—all with less irritation.

This first-of-its-kind product is formulated with Revitasome(R) Technology,

featuring a plant-based liposomal delivery system designed to aid in stable,

slow-release ingredient absorption into the eyelash hairs. The unique formula

also features Myristoyl Pentapeptide-17, a five-amino acid powerful peptide and

antioxidant to enhance the appearance of eyelashes and protect them from

breakage and brittleness. The addition of rice protein helps to increase

flexibility and volume while aloe vera aids in soothing and calming moisture

retention.

In an eight-week independent consumer study conducted with 161 participants,

98% of users experienced healthier lashes and 96% experienced stronger and more

nourished lashes, while 97% did not experience redness and 93% did not

experience irritation—despite the fact that all of the study participants were

self-perceived as sensitive.

"We're very excited to be expanding our RevitaLash(R) Advanced Eyelash

Conditioner Collection," said Lori Jacobus, President & Global CMO of

RevitaLash(R) Cosmetics. "As a physician-led cosmetics company founded as a

gift of love from a husband to his wife, we pride ourselves on creating

products that will allow all individuals to enhance lash and brow health,

including those who have compromised, prematurely aged lashes due to

medications, environmental aggressors, or professional lash services, making

RevitaLash(R) Advanced Sensitive Eyelash Conditioner the perfect addition to

our product portfolio."

RevitaLash(R) Advanced Sensitive Eyelash Conditioner retails for $105 for 2.0mL

and is now available for sale domestically at select spas, salons, and

department stores and on revitalash.com. It will be available globally August

1st, 2022.

About RevitaLash(R) Cosmetics

RevitaLash(R) Cosmetics is a worldwide leader in developing advanced lash,

brow, and hair beautification products. Established in 2006, the collection

includes award-winning RevitaLash(R) Advanced Eyelash Conditioner and

RevitaBrow(R) Advanced Eyebrow Conditioner, and is available in physician's

offices, spas, salons, and specialty retailers across 70+ countries. A

supporter of non-profit breast cancer initiatives, RevitaLash(R) Cosmetics

donates a portion of proceeds to research and education initiatives, giving

back to the breast cancer community year-round, not just in October. For

information, visit www.revitalash.com . [RevitaLash(R) Advanced and

RevitaLash(R) Advanced Sensitive are not available in California]

SOURCE: RevitaLash Cosmetics

MEDIA CONTACT:  Sophie Birnbaum, sbirnbaum@behrmanpr.com