PR96894

Arcelik, parent company to Beko and Grundig, Named in Top Three Companies at Real Leaders Eco Innovation Awards for its world-first integrated FiberCatcher(R) technology washing machine

LONDON, July 7, 2022 /PRNewswire=KYODO JBN/ --

This week, Real Leaders(R) launched the inaugural Eco Innovation Awards to its

global community of social impact executives. Arcelik, parent company to 12

leading home appliance brands including Beko and Grundig, has been ranked 3rd

in the Top 50 list for its world first integrated FiberCatcher(R) technology

washing machine.

Real Leaders(R) Eco Innovation Awards recognizes products, projects, and

initiatives that are actively contributing to a healthier planet and celebrates

achievement in making an environmental impact. Entries were judged on their

creativity, innovation, originality, and measurable impact, as well as their

ability to help solve an environmental challenge.

One key issue is synthetic microfibers which are the most prevalent type of

microplastics found in water, contributing to around 33% of microplastics in

the ocean1. To combat the growing tide of microplastic waste, Arcelik developed

the innovative FiberCatcher(R) technology.  The washing machines with

FiberCatcher(R) technology include the world's first integrated synthetic

microfiber filtering system that catches up to 90% of synthetic fibers released

from garments, which helps protect waterways, oceans, and marine life.

Additionally, each FiberCatcher(R) washing machine produced with a recycled PET

tub contains up to 60 recycled bottles to reduce plastic waste.

"We are honored to have our innovation recognized by Real Leaders and pleased

to be in the company of our fellow award winners," said Hakan Bulgurlu, CEO of

Arcelik. "The climate crisis is the most pressing issue of our day, and we need

creative, innovative solutions as well as collaborative action to ensure a

sustainable future. Our FiberCatcher(R) technology is a world-first innovation

in preventing synthetic fiber waste leaking into waterways and demonstrates our

commitment to develop effective and concrete solutions to some of our biggest

environmental challenges as well as to encourage others to live a more

sustainable lifestyle."

About Arcelik

With over 40,000 employees throughout the world, Arcelik's global operations

include subsidiaries in 52 countries, and 28 production facilities in 9

countries and 12 brands (Arcelik, Beko, Grundig, Blomberg, ElektraBregenz,

Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko). As Europe's

second-largest white goods company by market share (based on volumes), Arcelik

reached a consolidated turnover of 6.5 billion Euros in 2021. Arcelik's 28 R&D

and Design Centers & Offices across the globe, are home to over 2,200

researchers and hold more than 3,000 international patent applications to date.

In 2021, Arcelik achieved the highest score in the DHP Household Durables

category for the 3rd year in a row in the Dow Jones Sustainability Index of the

S&P Global Corporate Sustainability Assessment. Through its leadership position

in sustainability and credible decarbonization roadmap for achieving net zero,

Arcelik became the first and only company from its industry to receive the

Terra Carta Seal by HRH Prince of Wales. Arcelik's mission is 'Respecting the

World, Respected Worldwide.' www.arcelikglobal.com/en

About Grundig:

Arcelik's international home appliance brand, Grundig, is one of the world's

leading manufacturers of entertainment electronics, small electrical

appliances, and major home appliances. The brand remains true to its brand

attributes, which include 77 years of market experience, user-friendly and

elegant design, eco-consciousness, high standards, and quality control. Grundig

believes that a sustainable future begins at home. To support this vision,

Grundig has launched the 'Respect Food' initiative, which aims to inspire

everyone to fight food waste by demonstrating how to deal with waste in

kitchens and through innovative products. With its sustainable partnerships and

communication, energy-efficient product development, and innovation approach

focusing on circular economy, and other sustainability pillars, Grundig fulfils

its responsibility for sustainable business practice and makes an important

contribution to its parent company, Arcelik's 2030 sustainability targets. At

the same time, Grundig empowers its customers to live more sustainably.

About Beko

Beko is the international home appliance brand of Arcelik, which is a

multinational household appliances manufacturer that operates with 12 brands

and employs over 40,000 people worldwide. Beko is one of the top 3 large home

appliances brands in Europe*. The brand is the naming partner of Fenerbahce

Men's Basketball Team and official supplier of European League of Legends

Championship (LEC). Beko has been focusing on healthy living for years, raising

awareness and developing products that make healthy living possible and

convenient. Beko's brand mission is 'healthy living is only possible on a

healthy planet'. Beko is committed to protecting the planet by designing and

manufacturing energy-efficient products and investing in resource efficiency in

production. www.beko.com/

*Source Euromonitor International Limited; Large Appliances as per "Major

Appliances" in Consumer Appliances 2022, retail volume, 2021 data.

About Real Leaders

Real Leaders [ https://real-leaders.com/ ] is a membership community for impact

leaders with a global media platform dedicated to driving positive change. It's

on a mission to unite farsighted leaders to transform our shortsighted world.

Founded in 2010, Real Leaders recognized early on that businesses bore a

responsibility to be as cognizant of their impact on employees, society, and

the planet as they are on their bottom line. Real Leaders is a B Corporation,

member of the UN Global Compact, and is independently owned.

Resources

1.        Plastic Soup Foundation, The Invisible Threat: Microplastics from Your

Clothes

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Source: Arcelik