A New Achievement of Chinese Auto Brands in Overseas Market, GWM's Overseas Sales reached 1 Million Units

GWM

PR97005

 

BAODING, China, July 14, 2022 /PRNewswire=KYODO JBN/ --

 

On July 3, GWM officially announced to the world at the Saudi Arabia TANK brand

launching event that the cumulative overseas sales had reached one million

units, which marked a new milestone of the company's globalization journey.

 

"This exact vehicle (GWM TANK300) is one-millionth export from GWM Group. So

this is an incredible achievement," said Mr. Gautam Arun, Product Director of

GWM in the Middle East Region, at the conference.

 

According to the latest sales data released by GWM, the company sold a total of

518,525 new vehicles in the first half of 2022, of which 62,823 vehicles were

sold overseas, accounting for 12%.

 

In this, South African markets maintained a leading position in sales. A report

released by the National Association of Automobile Manufacturers of South

Africa (NAAMSA) showing that in the first two months of this year, the 3rd Gen

HAVAL H6 took up 15% of the market share in the compact SUV segment market.

 

The excellent overseas sales achievement of GWM is mainly contributed by three

aspects in terms of high-quality products, wide market range and localized

operation.

 

High-quality products, such as GWM POER, TANK300, HAVAL H6 HEV and ORA GOODCAT,

provide global buyers with an intelligent, youthful and

environmentally-friendly driving experience. Then, GWM's three technology

brands, including the L.E.M.O.N, TANK and COFFEE intelligence, also provide the

core technology for product renewal and upgrading.

 

Currently, the products of GWM have been exported to many countries, showing

its brand strength and the charm of China's automobiles worldwide.

 

GWM set up its first supercharging station in the world featuring photovoltaic

power generation, energy storage and charging in the Thailand market last year.

Moreover, the company opened its German subsidiary in Munich and set up the

European headquarters to serve as a hub for developing the continental European

market.

 

In the process of globalization, GWM has driven the hot sales of high-quality

products through localized manufacturing and marketing strategies.

 

In January 2022, the company officially took over the Iracemápolis plant in

Brazil and invested CNY 11.5 billion to deepen the layout of the local

industrial chain. By sponsoring influential events such as triathlons and WSL

surfing in the Australian market, GWM also actively creates localized marketing

IP to profoundly reach local culture and life to enhance customers' awareness

of the brand and products.

 

GWM has been adhering to the layout and strategy of winning overseas markets

for 25 consecutive years and has achieved excellent results. The overseas sales

of the company reached 142,793 units last year, up 103.7% year on year.

 

The company's executives said at the Overseas Distributors Online Conference

that GWM planned to achieve global annual sales of 4 million units by 2025 and

about 80% of them are more intelligent new energy products.

 

SOURCE: GWM

 

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   Caption: A New Achievement of Chinese Auto Brands in Overseas Market, GWM’s Overseas

Sales reached 1 Million Units

 

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