Adyen supports Etsy in reaching ten million buyer donations through donation feature Giving
PR97029
AMSTERDAM, July 18, 2022 /PRNewswire=KYODO JBN/ --
--Etsy is the first company to leverage Adyen's Giving round-up feature,
allowing customers to round-up their totals to donate.
Adyen (AMS: ADYEN), the global financial technology platform of choice for
leading businesses, and Etsy, which operates two-sided online marketplaces that
connect millions of passionate and creative buyers and sellers around the
world, announced today that Adyen has enabled ten million Etsy buyer donations
to the Uplift Fund, administered by the Brooklyn Community Foundation.
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Etsy launched the Uplift Fund with the Brooklyn Community Foundation in
February of 2021 to give its buyers an opportunity to join them in supporting
creators who face barriers to building successful businesses. When US shoppers
check out on Etsy, they have the option to round up their purchase price and
donate to the Fund via Adyen.
"Adyen's solution has enabled us to seamlessly engage the Etsy community in
supporting our Uplift Fund," said Morgan Blake, VP of Payments at Etsy. "It's
been amazing to see how a small change in checkout can have such a major
impact, especially as the past few years have highlighted the gap in resources
available to many communities who are eager to use their entrepreneurial
talents.
"Partnerships like this one with Etsy and Adyen encourage and simplify the
process for people to give to charitable causes. That's what we're seeing here,
with the remarkable milestone of reaching 10M buyers," said Jocelynne Rainey,
President and CEO, Brooklyn Community Foundation. "We are thrilled to host
Etsy's donor advised Uplift Fund to support nonprofits nationwide that work to
dismantle barriers to building a successful small business."
"We've seen great traction with Giving and we are thrilled to reach this
milestone with Etsy," said Ingo Uytdehaage, CFO at Adyen. "Etsy has been a key
partner in building out our Giving solution, including the round-up feature. By
combining strengths with Adyen's technology and Etsy's two-sided marketplace,
we were able to come together to find a solution that drives impact, in line
with the UN's Sustainable Development Goals. We can't wait to see what else we
accomplish together."
Giving is a product that enables Adyen's merchants to accept charitable
donations during the online and in-store checkout process, and allows them to
strengthen their bond with their shoppers by providing a platform for their
preferred charitable causes. By doing so, Giving converts shoppers' good
intentions into additional revenue streams for charitable causes. With a single
tap on a point-of-sale terminal or the click of a button at an online checkout,
shoppers can donate to the merchants' charity of choice. Giving transactions
seamlessly integrate into existing checkout processes across all payment
channels, and shoppers' donations are reported and settled to the charity of
choice directly without impacting the merchants' existing reconciliation flow.
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading
companies. By providing end-to-end payments capabilities, data-driven insights,
and financial products in a single global solution, Adyen helps businesses
achieve their ambitions faster. With offices around the world, Adyen works with
the likes of Facebook, Uber, H&M, eBay, and Microsoft. The cooperation with
Etsy as described in this merchant update underlines Adyen's continuous growth
with current and new merchants over the years.
To learn more about Giving, please go here.(
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About Etsy
Etsy, Inc. operates two-sided online marketplaces that connect millions of
passionate and creative buyers and sellers around the world. These marketplaces
share a mission to keep commerce human, and are committed to using the power of
business to strengthen communities and empower people. Its primary marketplace,
Etsy.com, is the global destination for unique and creative goods. Buyers come
to Etsy to be inspired and delighted by items that are crafted and curated by
creative entrepreneurs. For sellers, Etsy offers a range of tools and services
that address key business needs.
About the Brooklyn Community Foundation
Brooklyn Community Foundation is on a mission to spark lasting social change,
mobilizing people, capital, and expertise for a fair and just Brooklyn. It is
the first and only public foundation solely dedicated to Brooklyn, working in
partnership with generous donors and community leaders to advance racial
justice and bolster vital nonprofits. Since its founding in 2009, the
Foundation and its donors have provided over $75 million in grants to
nonprofits in Brooklyn and beyond. Learn more at
www.BrooklynCommunityFoundation.org.
SOURCE: Adyen Inc.
CONTACT: Kayla LaDuke, kayla.laduke@adyen.com
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