Adyen supports Etsy in reaching ten million buyer donations through donation feature Giving

Adyen

PR97029

 

AMSTERDAM, July 18, 2022 /PRNewswire=KYODO JBN/ --

 

--Etsy is the first company to leverage Adyen's Giving round-up feature,

allowing customers to round-up their totals to donate.

 

Adyen (AMS: ADYEN), the global financial technology platform of choice for

leading businesses, and Etsy, which operates two-sided online marketplaces that

connect millions of passionate and creative buyers and sellers around the

world, announced today that Adyen has enabled ten million Etsy buyer donations

to the Uplift Fund, administered by the Brooklyn Community Foundation.

 

Logo - https://mma.prnewswire.com/media/1490851/Logo__Adyen_green_RGB_Logo.jpg

 

Etsy launched the Uplift Fund with the Brooklyn Community Foundation in

February of 2021 to give its buyers an opportunity to join them in supporting

creators who face barriers to building successful businesses. When US shoppers

check out on Etsy, they have the option to round up their purchase price and

donate to the Fund via Adyen.

 

"Adyen's solution has enabled us to seamlessly engage the Etsy community in

supporting our Uplift Fund," said Morgan Blake, VP of Payments at Etsy. "It's

been amazing to see how a small change in checkout can have such a major

impact, especially as the past few years have highlighted the gap in resources

available to many communities who are eager to use their entrepreneurial

talents.

 

"Partnerships like this one with Etsy and Adyen encourage and simplify the

process for people to give to charitable causes. That's what we're seeing here,

with the remarkable milestone of reaching 10M buyers," said Jocelynne Rainey,

President and CEO, Brooklyn Community Foundation. "We are thrilled to host

Etsy's donor advised Uplift Fund to support nonprofits nationwide that work to

dismantle barriers to building a successful small business."

 

"We've seen great traction with Giving and we are thrilled to reach this

milestone with Etsy," said Ingo Uytdehaage, CFO at Adyen. "Etsy has been a key

partner in building out our Giving solution, including the round-up feature. By

combining strengths with Adyen's technology and Etsy's two-sided marketplace,

we were able to come together to find a solution that drives impact, in line

with the UN's Sustainable Development Goals. We can't wait to see what else we

accomplish together."

 

Giving is a product that enables Adyen's merchants to accept charitable

donations during the online and in-store checkout process, and allows them to

strengthen their bond with their shoppers by providing a platform for their

preferred charitable causes. By doing so, Giving converts shoppers' good

intentions into additional revenue streams for charitable causes. With a single

tap on a point-of-sale terminal or the click of a button at an online checkout,

shoppers can donate to the merchants' charity of choice. Giving transactions

seamlessly integrate into existing checkout processes across all payment

channels, and shoppers' donations are reported and settled to the charity of

choice directly without impacting the merchants' existing reconciliation flow.

 

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading

companies. By providing end-to-end payments capabilities, data-driven insights,

and financial products in a single global solution, Adyen helps businesses

achieve their ambitions faster. With offices around the world, Adyen works with

the likes of Facebook, Uber, H&M, eBay, and Microsoft. The cooperation with

Etsy as described in this merchant update underlines Adyen's continuous growth

with current and new merchants over the years.  

To learn more about Giving, please go here.(

https://c212.net/c/link/?t=0&l=en&o=3595735-1&h=465178602&u=https%3A%2F%2Fwww.adyen.com%2Fimpact&a=here

)

 

About Etsy

Etsy, Inc. operates two-sided online marketplaces that connect millions of

passionate and creative buyers and sellers around the world. These marketplaces

share a mission to keep commerce human, and are committed to using the power of

business to strengthen communities and empower people. Its primary marketplace,

Etsy.com, is the global destination for unique and creative goods. Buyers come

to Etsy to be inspired and delighted by items that are crafted and curated by

creative entrepreneurs. For sellers, Etsy offers a range of tools and services

that address key business needs.

 

About the Brooklyn Community Foundation

Brooklyn Community Foundation is on a mission to spark lasting social change,

mobilizing people, capital, and expertise for a fair and just Brooklyn. It is

the first and only public foundation solely dedicated to Brooklyn, working in

partnership with generous donors and community leaders to advance racial

justice and bolster vital nonprofits. Since its founding in 2009, the

Foundation and its donors have provided over $75 million in grants to

nonprofits in Brooklyn and beyond. Learn more at

www.BrooklynCommunityFoundation.org.

 

SOURCE: Adyen Inc.

 

CONTACT: Kayla LaDuke, kayla.laduke@adyen.com

 

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