Mars Announces The M&M'S(R) FUNd Advisory Council as Part of Its Purpose to Create A World Where Everyone Feels They Belong
PR97097
NEWARK, N.J., July 20, 2022 /PRNewswire=KYODO JBN/ --
-- M&M'S, proudly part of Mars, takes next steps toward achieving its goal of
increasing a sense of belonging for 10 million people around the world by 2025
Today M&M'S(R), the iconic candy brand that is part of Mars Inc., announced The
M&M'S FUNd Advisory Council, a group of experts who will drive M&M'S brand
programming of diversity, inclusivity and belonging around the world.
Logo - https://mma.prnewswire.com/media/1862522/Mars_MMS_FUNd_Logo.jpg
The M&M'S FUNd was announced this past January with the intention to track the
brand's action against the refreshed purpose to create a world where everyone
feels they belong. The M&M'S FUNd offers resources, mentorship, opportunities
and financial support in the arts and entertainment space to connect people and
ensure they have access to experiences to increase a sense of belonging for 10
million people around the world by 2025.
The founding advisory council for the M&M'S FUNd will include representatives
from Coqual (https://c212.net/c/link/?t=0&l=en&o=3598615-1&h=47083705&u=https%3A%2F%2Fcoqual.org%2Fwho-we-are%2F&a=Coqual),
Disability:IN (https://c212.net/c/link/?t=0&l=en&o=3598615-1&h=2361319281&u=https%3A%2F%2Fdisabilityin.org%2Fwho-we-are%2Fabout%2F&a=Disability%3AIN), GLAAD (https://c212.net/c/link/?t=0&l=en&o=3598615-1&h=2231226748&u=https%3A%2F%2Fwww.glaad.org%2Fabout&a=GLAAD),
Global Belonging Collaborative (https://c212.net/c/link/?t=0&l=en&o=3598615-1&h=3176089206&u=https%3A%2F%2Fwww.globalbelonging.org%2Fabout-us&a=Global+Belonging+Collaborative), GroupM (https://c212.net/c/link/?t=0&l=en&o=3598615-1&h=3729141314&u=https%3A%2F%2Fwww.groupm.com%2Fabout%2F&a=GroupM)
and PolicyLink (https://c212.net/c/link/?t=0&l=en&o=3598615-1&h=729528752&u=https%3A%2F%2Fwww.policylink.org%2Fabout-us&a=PolicyLink
). M&M'S will convene the below advisors from esteemed organizations together
several times a year to assess the brand's programs, quantify impact, provide
counsel and further our mission through our organizations' respective networks.
-- Gwyneth Meeks, Senior Vice President, Leadership Development, Coqual
-- Jill Houghton, President & CEO, Disability:IN
-- John McCourt, Deputy Vice President of Strategic Partnerships, GLAAD
-- Dr. Kelly-Ann Allen, PhD FAPS, Lead Director and Founder, Global
Belonging Collaborative
-- Gonzalo Del Fa, President, GroupM
-- Ashleigh Gardere, Executive Vice President, PolicyLink
"Mars is innovating to create positive impact on society and shape the world we
want tomorrow – and the evolved M&M'S purpose is one more example of how our
brands are able to inspire moments of everyday happiness for consumers," said
Jessica Adelman, Corporate Affairs Vice President at Mars Wrigley. "Mars and
the M&M'S brand are honored to partner with this deep-bench of global experts
who as part of the M&M'S FUNd will help us to create a world where everyone
feels they belong."
Since unveiling its purpose, M&M'S has been hard at work delivering on its
promise to create a world where everyone feels they belong, bringing its
commitment to life across every touchpoint, including through product, digital
offerings, content, in-store programs and consumer activations, all under the
M&M'S FUNd.
-- M&M'S newest ad spots – "Office Party"
(https://c212.net/c/link/?t=0&l=en&o=3598615-1&h=3879098510&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DnMALhNFcWL0&a=Office+Party) and "Meet The Parents
– reflect the new brand purpose, visually representing the
importance of celebrating people's differences and using fun to foster
connection and a sense of belonging.
-- In Germany, M&M'S developed Projekt Open Mic, partnering with headliner
talent to launch the careers of three diverse new comedians to help make
the German comedy scene more inclusive.
-- In celebration of International Women's Day in March, M&M'S created a
#StreamingFemaleVoices Spotify playlist featuring songs by all female
artists to help start to bridge the gender gap in music and donated $1
per stream (up to $25k) to Women in Music.
-- M&M'S continued its partnership with the Bentonville Film Festival
Foundation to offer a mentorship program to a diverse filmmaker,
consisting of a $20,000 grant and the opportunity to work with the M&M'S
team on a project focused on championing inclusion. The recipient of the
'M&M'S For All Funkind Award' selected from submissions from the 2021
Bentonville Film Festival Foundation was announced
on June 25.
-- In Australia, M&M'S launched the M&M'S Comedy Spotlight platform,
spotlighting seven rising comedy stars to create a more inclusive comedy
scene.
And we are just getting started. To learn more about The M&M'S FUNd Advisory
Council and to follow the work M&M'S is doing to deliver on its purpose, visit
MMS.com (
).
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow
starts with how we do business today. As a global, family-owned business, Mars
is transforming, innovating, and evolving to make a positive impact on the
world.
Across our diverse and expanding portfolio of quality confectionery, food, and
pet care products and services, we employ 140,000+ dedicated Associates. With
almost $45 billion in annual sales, we produce some of the world's best-loved
brands including Ben's Original(TM), CESAR(R), Cocoavia(R), DOVE(R), EXTRA(R),
KIND(R), M&M's(R), SNICKERS(R), PEDIGREE(R), ROYAL CANIN(R), and WHISKAS(R). We
are creating a better world for pets through our global network of pet
hospitals and diagnostic services – including AniCura, BANFIELD(TM),
BLUEPEARL(TM), Linnaeus and VCA(TM) – using cutting edge technology to develop
breakthrough programs in genetic health screening and DNA testing.
For more information about Mars, please visit www.mars.com. Join us on Facebook
Twitter (https://c212.net/c/link/?t=0&l=en&o=3598615-1&h=177106102&u=https%3A%2F%2Fnam01.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D2360469-1%2526h%253D1036815763%2526u%253Dhttps%25253A%25252F%25252Ftwitter.com%25252FMarsGlobal%2526a%253DTwitter%26data%3D02%257C01%257Ccaroline.judge%2540effem.com%257C7b44ddca1b4547ca0ee908d7fc0192e6%257C2fc13e34f03f498b982a7cb446e25bc6%257C0%257C0%257C637254955993049695%26sdata%3D5i2dlNI6%252F6U65bIoSVxyg4Wsqh3DLVPDv9edBdhXtGw%253D%26reserved%3D0&a=Twitter), Instagram (https://c212.net/c/link/?t=0&l=en&o=3598615-1&h=3671202418&u=https%3A%2F%2Fnam01.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D2360469-1%2526h%253D1676326479%2526u%253Dhttps%25253A%25252F%25252Fwww.instagram.com%25252Fmarsglobal%25252F%2526a%253DInstagram%26data%3D02%257C01%257Ccaroline.judge%2540effem.com%257C7b44ddca1b4547ca0ee908d7fc0192e6%257C2fc13e34f03f498b982a7cb446e25bc6%257C0%257C0%257C637254955993069684%26sdata%3DE1EhrCTuYUdb20lRiluV56C%252FGMglbdpTev8gZ7KRymw%253D%26reserved%3D0&a=Instagram), LinkedIn (https://c212.net/c/link/?t=0&l=en&o=3598615-1&h=2426964244&u=https%3A%2F%2Fnam01.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fmars%252F%26data%3D02%257C01%257Ccaroline.judge%2540effem.com%257C7b44ddca1b4547ca0ee908d7fc0192e6%257C2fc13e34f03f498b982a7cb446e25bc6%257C0%257C0%257C637254955993059685%26sdata%3Dc6kSfaa8X2R1Tj%252F03%252FyDFnXraWu6UC5f%252ByWEkSPvN%252BI%253D%26reserved%3D0&a=LinkedIn) and
Contact: Angelina Franco Katie Durkin
Angelina.Franco@effem.com KDurkin@webershandwick.com
SOURCE Mars, Incorporated
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