TUMI Featured In Sony Pictures' Upcoming Summer Film 'Bullet Train'
PR97096
NEW YORK, July 20, 2022 /PRNewswire=KYODO JBN/ --
-- TUMI's 19 Degree Aluminum Briefcase "The Case Everyone is After" makes it's
Hollywood debut in this non-stop thrill ride
Today TUMI, a leading international travel and lifestyle brand, unveiled its 19
Degree Aluminum Briefcase which is featured in Sony Pictures' upcoming original
action thriller film "Bullet Train," exclusively in theaters August 5.
Photo - https://mma.prnewswire.com/media/1862572/BulletTrain.jpg
Photo -
https://mma.prnewswire.com/media/1862573/19_Degree_Aluminum_Briefcase.jpg
In Bullet Train, Ladybug is an unlucky assassin determined to do his job
peacefully after one too many gigs gone off the rails. Fate, however, may have
other plans, as Ladybug's latest mission puts him on a collision course with
lethal adversaries from around the globe—all with connected, yet conflicting,
objectives— centering around the TUMI 19 Degree Aluminum Briefcase on the
world's fastest trains. The end of the line is just the beginning in this
non-stop thrill-ride through modern-day Japan from David Leitch, the director
of Deadpool 2.
Leading up to the film's theatrical release in North America on August 5, TUMI
will be debuting a collaboration with New York Times Advertising on a digital
movie-themed crossword puzzle where U.S. residents, 18 years of age or older,
will have the choice of completing the crossword puzzle for an engaging,
interactive experience or directly entering the contest for a chance to win one
of the sought-after limited-edition briefcases, sign-up here (
). There will be 20 lucky winners randomly selected from those who enter the
contest. TUMI will also be activating an integrated marketing program in
connection with the world red-carpet premiere of the film as well as and a
variety of digital and in-store activities to promote the film.
"There was only one luggage brand who had enough style to fit in with the
film's all-star cast as well as the durability that could go head to head with
an ensemble of assassins on one of the world's fastest trains and that was
TUMI, which perfectly fits in with this edgy, action-packed film," said Jeffrey
Godsick, EVP of Global Partnerships and Brand Management and Head of Location
Based Entertainment at Sony Pictures Entertainment.
Equally striking from a distance or at close range, the TUMI 19 Degree Aluminum
Briefcase boasts a sleek, aluminum crafted exterior with bespoke design and
durability top of mind. This limited-edition briefcase features a "Bullet
Train" patch card pocket with "Bullet Train" logo in addition to a branded
luggage tag. Through the TUMI "Bullet Train" collaboration, only 150
limited-edition briefcases will be available starting July 20th worldwide
across select TUMI stores & TUMI.COM priced at US$1,795.00. For those unable to
get one of these limited TUMI collector's items, they can visit TUMI.COM (
) to shop the full TUMI 19 Degree Aluminum collection, which is exceptionally
striking up close or from a distance, super durable, and boasts a modern
silhouette with fluid-looking, strategically contoured angles.
"TUMI is synonymous with quality durability toughness and is always looking to
the future for inspiration. With this film, as the screen writers and director
started laying out what the environment would look like and the types of pieces
that would exist in the film, Tumi was at the top of their list. They looked to
Tumi for a hero case to have all those qualities of durability, be able to
surpass the battles that it would ensue throughout this epic journey," said
TUMI Creative Director, Victor Sanz.
About 'Bullet Train'
Directed by David Leitch. Screenplay by Zak Olkewicz. Based on the book by
Kotaro Isaka. Produced by Kelly McCormick, David Leitch and Antoine Fuqua.
Executive Producers are Brent O'Connor, Ryosuke Saegusa, Yuma Terada and Kat
Samick. The film stars Brad Pitt, Joey King, Aaron Taylor-Johnson, Brian Tyree
Henry, Andrew Koji, Hiroyuki Sanada, Michael Shannon, Benito A Martínez Ocasio
and Sandra Bullock.
Sony Pictures Entertainment:
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group
Corporation. SPE's global operations encompass motion picture production,
acquisition, and distribution; television production acquisition, and
distribution; television networks; digital content creation and distribution;
operation of studio facilities; and development of new entertainment products,
services and technologies. Sony Pictures Television operates dozens of
wholly-owned or joint-venture production companies around the world. SPE's.
Motion Picture Group production organizations include Columbia Pictures, Screen
Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films,
AFFIRM Films, Sony Pictures International Productions, and Sony Pictures
Classics. For additional information, visit
http://www.sonypictures.com/corp/divisions.html
ABOUT TUMI:
Since 1975, TUMI has been creating world-class business, travel lifestyle, and
performance luxury essentials designed to upgrade, uncomplicate and beautify
all aspects of life on the move. Blending flawless functionality with a spirit
of ingenuity, we're committed to empowering journeys as a lifelong partner to
movers and makers in pursuit of their passions. The brand is sold globally in
over 75 countries with upwards of 2,000 points of sale. For more about TUMI,
visit www.TUMI.com.
SOURCE Tumi, Inc.
CONTACT: For further information, contact: TUMI, Ben Utley –
Ben@weareshadow.com, Sara Lieberman – Slieberman@weareshadow.com
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