TUMI Featured In Sony Pictures' Upcoming Summer Film 'Bullet Train'

Tumi, Inc.

PR97096

 

NEW YORK, July 20, 2022 /PRNewswire=KYODO JBN/ --

 

-- TUMI's 19 Degree Aluminum Briefcase "The Case Everyone is After" makes it's

Hollywood debut in this non-stop thrill ride

 

Today TUMI, a leading international travel and lifestyle brand, unveiled its 19

Degree Aluminum Briefcase which is featured in Sony Pictures' upcoming original

action thriller film "Bullet Train," exclusively in theaters August 5.

 

Photo - https://mma.prnewswire.com/media/1862572/BulletTrain.jpg

 

Photo -

https://mma.prnewswire.com/media/1862573/19_Degree_Aluminum_Briefcase.jpg

 

In Bullet Train, Ladybug is an unlucky assassin determined to do his job

peacefully after one too many gigs gone off the rails. Fate, however, may have

other plans, as Ladybug's latest mission puts him on a collision course with

lethal adversaries from around the globe—all with connected, yet conflicting,

objectives— centering around the TUMI 19 Degree Aluminum Briefcase on the

world's fastest trains. The end of the line is just the beginning in this

non-stop thrill-ride through modern-day Japan from David Leitch, the director

of Deadpool 2.

 

Leading up to the film's theatrical release in North America on August 5, TUMI

will be debuting a collaboration with New York Times Advertising on a digital

movie-themed crossword puzzle where U.S. residents, 18 years of age or older,

will have the choice of completing the crossword puzzle for an engaging,

interactive experience or directly entering the contest for a chance to win one

of the sought-after limited-edition briefcases, sign-up here (

https://c212.net/c/link/?t=0&l=en&o=3598414-1&h=2986034996&u=http%3A%2F%2Fwww.tumisweepstakes.com%2FBulletTrain&a=here

).  There will be 20 lucky winners randomly selected from those who enter the

contest. TUMI will also be activating an integrated marketing program in

connection with the world red-carpet premiere of the film as well as and a

variety of digital and in-store activities to promote the film.

 

"There was only one luggage brand who had enough style to fit in with the

film's all-star cast as well as the durability that could go head to head with

an ensemble of assassins on one of the world's fastest trains and that was

TUMI, which perfectly fits in with this edgy, action-packed film," said Jeffrey

Godsick, EVP of Global Partnerships and Brand Management and Head of Location

Based Entertainment at Sony Pictures Entertainment.

 

Equally striking from a distance or at close range, the TUMI 19 Degree Aluminum

Briefcase boasts a sleek, aluminum crafted exterior with bespoke design and

durability top of mind. This limited-edition briefcase features a "Bullet

Train" patch card pocket with "Bullet Train" logo in addition to a branded

luggage tag.  Through the TUMI "Bullet Train" collaboration, only 150

limited-edition briefcases will be available starting July 20th worldwide

across select TUMI stores & TUMI.COM priced at US$1,795.00. For those unable to

get one of these limited TUMI collector's items, they can visit TUMI.COM (

https://c212.net/c/link/?t=0&l=en&o=3598414-1&h=1371523505&u=https%3A%2F%2Fwww.tumi.com%2Fs%2Freflektion%2F%3Fq%3D19%2BDegree%2BAluminum%26text%3D19%2BDegree%2BAluminum&a=TUMI.COM

) to shop the full TUMI 19 Degree Aluminum collection, which is exceptionally

striking up close or from a distance, super durable, and boasts a modern

silhouette with fluid-looking, strategically contoured angles.

 

"TUMI is synonymous with quality durability toughness and is always looking to

the future for inspiration. With this film, as the screen writers and director

started laying out what the environment would look like and the types of pieces

that would exist in the film, Tumi was at the top of their list. They looked to

Tumi for a hero case to have all those qualities of durability, be able to

surpass the battles that it would ensue throughout this epic journey," said

TUMI Creative Director, Victor Sanz.

 

About 'Bullet Train'

Directed by David Leitch. Screenplay by Zak Olkewicz. Based on the book by

Kotaro Isaka. Produced by Kelly McCormick, David Leitch and Antoine Fuqua.

Executive Producers are Brent O'Connor, Ryosuke Saegusa, Yuma Terada and Kat

Samick. The film stars Brad Pitt, Joey King, Aaron Taylor-Johnson, Brian Tyree

Henry, Andrew Koji, Hiroyuki Sanada, Michael Shannon, Benito A Martínez Ocasio

and Sandra Bullock.

 

Sony Pictures Entertainment:

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group

Corporation. SPE's global operations encompass motion picture production,

acquisition, and distribution; television production acquisition, and

distribution; television networks; digital content creation and distribution;

operation of studio facilities; and development of new entertainment products,

services and technologies. Sony Pictures Television operates dozens of

wholly-owned or joint-venture production companies around the world. SPE's.  

Motion Picture Group production organizations include Columbia Pictures, Screen

Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films,

AFFIRM Films, Sony Pictures International Productions, and Sony Pictures

Classics. For additional information, visit

http://www.sonypictures.com/corp/divisions.html

 

ABOUT TUMI:

Since 1975, TUMI has been creating world-class business, travel lifestyle, and

performance luxury essentials designed to upgrade, uncomplicate and beautify

all aspects of life on the move. Blending flawless functionality with a spirit

of ingenuity, we're committed to empowering journeys as a lifelong partner to

movers and makers in pursuit of their passions. The brand is sold globally in

over 75 countries with upwards of 2,000 points of sale. For more about TUMI,

visit www.TUMI.com.

 

SOURCE  Tumi, Inc.

 

CONTACT: For further information, contact: TUMI, Ben Utley –

Ben@weareshadow.com, Sara Lieberman – Slieberman@weareshadow.com

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