PR97262

QINGDAO, China, July 29, 2022 /PRNewswire=KYODO JBN/ --

On July 27th, Dr. Lan Lin, Chairman of Hisense Group Holdings Co., Ltd., and

Franjo Bobinac, Vice President of Hisense International Co., Ltd., were invited

to visit and meet with FIFA President Gianni Infantino and executives at FIFA

headquarters in Zurich. This was the first official meeting between Hisense and

FIFA, and both organizations had in-depth communication on the long-term

collaborations and toured around FIFA headquarters.

Technology for Better Life, Creating a Perfect Tournament Experience

Before FIFA World Cup Russia 2018™ kicked off, FIFA headquarters welcomed the

world's first Dual Color 100-inch 4K Hisense Laser TV L7. Today, Hisense

successfully obtained FIFA's recognition and again installed 3 new Laser TVs at

FIFA headquarters. Ahead of FIFA World Cup Qatar 2022™, through its

state-of-art technology, Hisense presented a higher level of tournament viewing

experience with the world's first Tri-Chroma Laser TV L9G for FIFA

headquarters. During the meetings, executives from both sides enjoyed an

exciting tournament together using Hisense Laser TV L9G.

FIFA President Gianni Infantino expressed at the Hisense Open Day event before,

"Hisense's compelling products and cutting-edge technology will provide

football fans with an amazing viewing experience. Through technological

innovation, we will join forces to bring fans an unforgettable FIFA World Cup."

In addition to receiving recognition from FIFA, Hisense Laser TV has also

gained recognition from many global consumers. As Hisense's premium product,

Hisense Laser TV has appeared in international events such as the Harvard China

Forum and the United Nations Chinese Day, and entered the royal family in UAE,

becoming one of consumers' best choices. From January to June this year,

Hisense Laser TV sales in Australia, France, Canada, and other overseas markets

have exceeded last year's annual sales.

Building a Sustainable Future through Close Collaboration

Hisense has focused on social responsibility and striving to contribute further

to sustainable global development. Embracing the same philosophy as FIFA,

Hisense has also cooperated with FIFA Foundation, committing to charity and

sustainable development.

In September 2022, Hisense will participate in the FIFA Football for Schools

Event, bringing a fun and educational workshop for South African children to

give them more emotional support while increasing global environmental

awareness, also engaging the public to build a sustainable planet for a greener

future.

Hisense has always been adhering to sports marketing and forming intensive

collaborative partnerships with FIFA. Benefiting from its sponsorship position,

Hisense's brand strength and awareness increased substantially, successfully

expanding its global business. In 2022, Hisense has been ranked 7th in KANTAR

BrandZ™ Chinese Global Top 50 Brand Builders and 1st in the Home Appliances

category. Driven by globally integrated R&D capability, Hisense consistently

launched technological products, contributing to Hisense's revenue reaching

73.1 billion RMB from January to May 2022.

At FIFA World Cup Qatar 2022™, Hisense will work closely with FIFA to bring

better tournament experiences to global consumers.

Source: Hisense

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