PR97302

WETZLAR, Germany, Aug. 2, 2022 /PRNewswire=KYODO JBN/ --

As part of its strategic growth strategy, Leica Camera AG is expanding its

business areas and intends to position itself more strongly in the Laser TV

equipment segment with its own products. To this end, the company has agreed a

cooperation with Hisense, one of the world's largest manufacturers of

televisions and innovative Laser TV. With their technological cooperation, both

companies are creating an important basis for the further development of Laser

TV for home cinema applications. The aim of the long-term partnership is to

combine Hisense's technologies in the Laser TV segment with Leica's

long-standing expertise in the development and manufacture of high-quality

projection lenses to create a particularly powerful and future-proof technology

platform for short-distance Laser TV.

For Leica Camera AG, the projection market is a familiar environment. More than

50 years ago, the Leica Pradovit line was already part of the product

portfolio, first as an analog projector and later also in a digital version.

Based on the company's high level of innovation, many years of experience and

know-how, and the highest demands on optical performance and image quality,

entry into the segment of Laser TV devices is a logical next step in the

direction of new technologies and other markets.

Leica Camera AG will present its first own Laser TV, Leica Cine 1, exclusively

at IFA (Sept. 2-6, 2022) in Berlin and will showcase the product at the Leica

booth in Hall 2.2 /Stand 205.

"As a leader in the Laser TV industry, Hisense owns 1700 patents in this field,

ranking top of the world. Hisense is dedicated to boost global development of

Laser TV as a new industry to bring the benefits including large-screen

immersive experience, wide colour gamut, energy saving, environmental

protection, and eye caring to consumers all over the world. Being a classic and

time-honoured brand in imaging, Leica enjoys great technological strength and

unique quality and style. With Leica's remarkable optical technology, Laser TV

is able to present clearer and delicate images. The combination of Leica's

distinctive image tuning style and extensive colours of Laser light will bring

the world a stunning visual feast", says Dr Lin, President of Hisense.

"Home cinema entertainment is a rapidly growing market and the expansion of

Leica's product offering in this segment represents a promising opportunity to

delight new customers with Leica premium products. As the technology and market

leader in the field of Laser TV systems, Hisense is the ideal partner to

transfer the potential of high-definition 4k movie productions into a stunning

home cinema experience. We are pleased to present the Leica Cine 1 at IFA, the

first Laser TV with the superior quality Leica is known for," says Matthias

Harsch, CEO of Leica Camera AG.

About Hisense

Hisense is headquartered in Qingdao, China. In the past 53 years, Hisense has

always been adhering to the core values of "Integrity, Innovation, Customer

Focus, and Sustainability" and the development strategy of "Sound Technological

Foundation and Robust Operation". The business covers areas including

multimedia, home appliances, IT intelligent information and modern service

industries. With the rapid development in recent year, Hisense business is

expended to more than 160 countries and regions. Smart TV which is the core of

Hisense B2C business has always been at the forefront of the global industry.  

Besides B2C, Hisense is also in the global leading place in B2B industries

including Intelligent Transportation, Precision Medicine and Optical

Communications.

About Leica Camera

Leica Camera AG is an international, premium manufacturer of cameras and sports

optics. The legendary reputation of the Leica brand is based on a long

tradition of excellent quality, German craftsmanship and German industrial

design, combined with innovative technologies. An integral part of the brand's

culture is the diversity of activities the company undertakes for the

advancement of photography. In addition to the Leica Galleries and Leica

Akademies spread around the world, there are the Leica Hall of Fame Award and,

in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of

the most innovative sponsorship awards existing today. Furthermore, Leica

Camera AG, with its headquarters in Wetzlar, Hessen, and a second production

site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own

national organisations and Leica Retail Stores.

Source:Hisense

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