PR97406

NEW YORK, Aug 10, 2022, /PRNewswire=KYODO JBN/--

Dentsu today announced that it has been named a Strong Performer in the newly

released "The Forrester Wave(TM): Global Marketing Services, Q3 2022" report by

leading global research and advisory firm Forrester Research, Inc. The research

states, "Dentsu is a provider that CMOs can count on for intelligent,

audience-driven campaigns backed by superior strategy, data and analytics."

The report uses 17 criteria to evaluate the ten most significant marketing

services providers, with dentsu scoring the highest possible score in four

criteria, including innovation roadmap, customer data strategy and activation

services, privacy thought leadership and performance. This proprietary research

provides an objective evaluation of the industry-leading service providers.

The evaluation states, "Dentsu's ambitious vision to be a 'Network Designed for

What's Next' suggests that it's a partner for a broad spectrum of innovation."

In detailing dentsu as a Strong Performer the report goes on to say, "Dentsu's

customer data strategy and activation services are marketing leading and are

the holding company's biggest flex."

"Dentsu has long been committed to delivering seamless marketing solutions for

our clients at a global scale with regional expertise," said Jeff Greenspoon,

global solutions and innovation at dentsu international. "Recognition like this

from a leading global research and advisory firm such as Forrester provides for

us a huge validation of our strategy and delivery approach as we create

innovative solutions with world-class brands. The evaluation inspires us to

celebrate how uniquely positioned dentsu is to engage with brands and prepare

for What's Next. Most importantly, we view this as an acknowledgment of the

strategic and innovative work that our teams deliver day in, day out for

clients around the world."

Forrester noted "The company is well stacked with past innovations such as the

Merkury platform and hefty budgets and strong plans to drive future

enhancements, with investments in a blockchain studio and a new commerce tool,

ShopNXT." The report also states, "Dentsu backs its strategy with a strong

new-business performance in 2021 and promising outlook for 2022."

Dentsu's newest recognition from Forrester builds on the agency's previous

evaluation as a Strong Performer with the highest possible scores in five

criteria in "The Forrester Wave(TM): Global Digital Experience Services, Q2

2022." The report stated, "The company's identity product, marketing execution

platform, and ShopNXT retail enablement tools are strong core assets that

dentsu uses to augment clients' XA (Experience Architecture).”

For more information about dentsu's integrated services and solutions,

dentsu.com.

About Dentsu International

Part of Dentsu Group, Dentsu International is a network designed for what's

next, helping clients predict and plan for disruptive future opportunities and

create new paths to growth in the sustainable economy. Dentsu delivers

people-focused solutions and services to drive better business and societal

outcomes. This is delivered through five global leadership brands - Carat,

dentsu X, iProspect, DENTSU CREATIVE and Merkle, each with deep specialisms.  

Dentsu International's radically collaborative team of diverse creators unifies

people, clients and capabilities through horizontal creativity to help clients

create culture, change society, and invent the future.  

Powered by 100% renewable energy, Dentsu International operates in over 145

markets worldwide with more than 46,000 dedicated specialists, and partners

with 95 of the top 100 global advertisers.  

www.dentsu.com

Source : Dentsu International