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Richer People, Poorer Planet: Arcelik calls for greater efficiency at IFA 2022 with the launch of its new cutting-edge technology to enhance sustainable solutions for households

ISTANBUL, Aug. 15, 2022, /PRNewswire=KYODO JBN/ --

Arcelik, parent company to Beko and Grundig, will be at IFA 2022 in Berlin to

unveil their latest in product innovation at IFA 2022, while Hakan Bulgurlu,

CEO of Arcelik, will address the climate emergency during his keynote speech on

Friday 2nd September at 2 p.m.

Logo - https://mma.prnewswire.com/media/1653921/Arcelik_Logo.jpg

Photo - https://mma.prnewswire.com/media/1878113/Hakan_Bulgurlu_Arcelik_CEO.jpg

Arcelik, parent company to leading home appliance brands including Beko and

Grundig, is challenging the traditional sustainability model that shapes so

many consumer brands today. During his keynote speech at IFA Berlin on Friday

2nd September, Arcelik CEO Hakan Bulgurlu will call on industry leaders to

consider how their companies are impacting the environment, in a speech that

draws on his experience as a CEO and APPLiA President.

Tackling the subject of technological advancements and sustainability, Hakan

Bulgurlu, will deliver a speech that aims to reshape how companies think about

their environmental impact. Focusing on the notion of 'Richer People' on a

'Poorer Planet', he will explore the idea that some of the solutions unveiled

by industries to reduce their impact on the planet in fact result in increased

demand and consumption, leading to greater environmental damage.

Arcelik brands Beko and Grundig will be exhibiting at IFA in the Household

Appliances section in Hall 3.1.

About Arcelik

Arcelik's has over 40,000 employees around the world, global operations

including sales and marketing offices in 52 countries, and 28 production

facilities in 9 countries with 12 brands (Arcelik, Beko, Grundig, Blomberg,

ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko).

As Europe's second-largest white goods company by market share (based on

volumes), Arcelik reached a consolidated turnover of 6.5 billion Euros in 2021.

Arcelik's 28 R&D and Design Centers & Offices across the globe, are home to

over 2,000 researchers and hold more than 3,000 international patent

applications to date. In 2021, Arcelik achieved the highest score in the DHP

Household Durables category for the third year in a row in the Dow Jones

Sustainability Index of the S&P Global Corporate Sustainability Assessment.

Through its leadership position in sustainability and credible decarbonization

roadmap for achieving net zero, Arcelik became the first and only company from

its industry to receive the Terra Carta Seal by HRH Prince of Wales. Arcelik's

mission is 'Respecting the World, Respected Worldwide'.

www.arcelikglobal.com/en　

SOURCE: Arcelik