PR97466

PISCATAWAY, N.J. and BANGALORE, India , Aug. 17, 2022 /PRNewswire=KYODO JBN/

    Marlabs Inc., a leading digital solutions company, today announced that it

has been awarded the 'Relevant Provider' status across four of the six

categories in the ISG Provider Lens™ MarTech Services 2022 Research. The

services include Digital Commerce Optimization, Digital Experience & Content,

Social & Relationships and Strategic MarTech Services.

    The ISG Provider Lens™ 2022 MarTech report is an independent service

provider comparison report. Using data-driven research, ISG analyzes global

MarTech Vendors through a proprietary framework across variety of services and

technologies to support businesses through digital marketing including digital

advertising, strategic services, data analytics, and content capabilities.

    Marlabs has strategic partnerships with leading market-leading OEMs like

Salesforce, Sitecore and Adobe. Marlabs Digital Services

(https://www.marlabs.com/intelligent-experiences/) has helped digitally

transform global organizations and create deeper and meaningful engagements

with end customers.

    Read More: the ISG Provider Lens™ MarTech Services 2022 Research

(https://www.marlabs.com/martech/)

    "This recognition is a strong validation of our focus to enable

organizations digitally transform their customer experience initiatives while

enhancing business functions with insightful design and data led outcomes. As

the marketing epicenter shifts to blending creativity with incisive data driven

insights, CMOs and CDOs must collaborate to create personalized customer

experiences. Marlabs is uniquely positioned here, to help organizations through

this digital explosion of consumer data and realize the true potential of

MarTech," said Raghu Rao, SVP Marlabs.

    ISG analyst, Mauricio Ohtani states, "Marlabs shows great promise as an

upcoming provider of MarTech services for large and mid-size clients, with a

strong market presence across the U.S. and the company is highly capable of

implementing marketing-related business solutions. The company demonstrates

significant depth across delivering digital solutions specific to building

strong end consumer experiences. Marlabs' Digital services stood out in the

report by differentiating themselves as a unique combination of design-led

advisory, experience-led business realization & implementation services across

marketing tech and ecommerce."

    About Marlabs:

    Marlabs helps leading companies around the world make operations sleeker,

keep customers closer, transform data into decisions, de-risk cyberspace, boost

legacy systems, and capture novel opportunities and digital-led revenues. It

provides digital-first strategy and advisory services, rapid solution

incubation and prototyping, and agile digital solution engineering. Marlabs is

headquartered in New Jersey, with offices in the US, Germany, Brazil, and India.

    About ISG:

    ISG is a leading global technology research and advisory firm. A trusted

business partner to more than 700 clients, including 75 of the top 100

enterprises in the world. The firm specializes in digital transformation

services, including automation, cloud, and data analytics; sourcing advisory;

managed governance and risk services; network carrier services; strategy and

operations design; change management; market intelligence and technology

research and analysis. Founded in 2006, and based in Stamford, Connecticut, ISG

is known for its innovative thinking, market influence, deep industry and

technology expertise, and world-class research and analytical capabilities

based on the industry's most comprehensive marketplace data.

    Media Contact:

    media@marlabs.com

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    Logo: https://mma.prnewswire.com/media/1879916/ISG_Provider_Lens_Logo.jpg

Source: Marlabs