PR97403

SINGAPORE, Aug. 25, 2022 /PRNewswire=KYODO JBN/ --

- Asia-Pacific enterprises are the most affected by counterfeiting globally –

70% reported 11-60% loss of sales income each year

- Eighty-three percent of supply chain professionals believe proper

traceability/serialization of their company's products is very or extremely

important to staying competitive

- Forty-five percent of companies that have invested in serialization methods

have seen over 31% increase in sales due to serialization

Rockwell Automation, the world's largest company dedicated to industrial

automation and digital transformation, finds that digital transformation,

sustainability initiatives, and customer experience (CX) improvements are among

the top priorities driving the development of new corporate supply chain

strategies, according to a new study conducted by Forrester Consulting.

The study, "Increase Brand Loyalty and Generate ROI with Improved

Traceability,"(https://www.rockwellautomation.com/en-us/company/partnernetwork/digital-partners/traceability-automation-forrester-research.html) was commissioned by Rockwell Automation to understand the degree to which

environmental, social, and governance (ESG) commitments, external regulatory

demands, and brand reputation drive private-sector interest in supply chain

traceability solutions.

According to the survey, Asia-Pacific companies (62%) are most focused on the

digital transformation of their supply chain, and 59% said their company wants

to implement or improve sustainability initiatives.

While compliance remains a key driver of new investments in supply chain

management, demands related to sustainability and customer experience have

propelled these strategic shifts. In fact, 57% of supply chain decision makers

have already implemented or are expanding initiatives that will reduce waste

within their supply chain.

Key findings of the survey include:

- Sustainability and visibility lead the charge for better customer experience.

While some companies are knee deep in their digital transformation efforts,

those types of efforts are evolving for the current landscape. Companies are

turning to traceability to enable new sustainability and visibility related CX

initiatives. Eighty-three percent of respondents said proper traceability and

serialization of their company's products is very or extremely important to

staying competitive in the market.

- Traceability initiatives remedy counterfeiting and diversion.

When it comes to counterfeiting, Asia-Pacific companies are most affected, with

70% of respondents from the region reporting that their company annually loses

11% to 60% of sales income. This compared to 54% of respondents from companies

in EMEA and 44% from North America that reported similar losses. Additionally,

89% of respondents globally said grey market diversion is problematic for them.

The enterprises that have invested in methods of serialization as a solution

have benefited from a boost in business; nearly half (45%) of respondents said

their company has seen a rise of over 31% in sales income, attributed directly

to serialization.

- An enterprise's success hinges on full supply chain visibility, swift product

recalls, and better brand loyalty.

Seventy-nine percent of respondents said full visibility into where products

are in the supply chain are critical or important to their company's success,

while 78% said the same for the ability to quickly recall the right products.

In addition, 77% cited brand loyalty improvement through better product

management.

"This study confirms that enterprises are experiencing how traceability can

nurture brand loyalty and optimize their supply chains, as well as mitigate the

impact of counterfeits in key markets, among other priorities," said Matt

Fordenwalt, vice president and general manager, systems & solutions, Rockwell

Automation.

Forrester Consulting's research on behalf of Rockwell Automation is based on a

January 2022 survey of 307 global supply chain decision makers about their use

of or interest in traceability and serialization solutions to optimize their

supply chain. To download a copy of the full report, click here

(https://www.rockwellautomation.com/en-us/company/partnernetwork/digital-partners/traceability-automation-forrester-research.html).

"While companies are already seeing some success from serialization

initiatives, those that invest in more comprehensive traceability solutions

often see improved data ownership, cost savings from reduced counterfeiting and

grey market diversion, and higher customer satisfaction," said Christine

Akselsen, CEO of Kezzler.

Rockwell Automation's supply chain capabilities combined with Kezzler's

cloud-based traceability technologies help customers connect suppliers,

manufacturing, logistics, and consumers into one real-time traceability

platform. Rockwell and Kezzler have already created traceability solutions (

https://kezzler.com/case/from-grass-to-glass/ ) for customers like

FrieslandCampina, one of the world's largest dairy companies.

About Rockwell Automation

Rockwell Automation, Inc.(http://www.rockwellautomation.com/) (NYSE: ROK) is a

global leader in industrial automation and digital transformation. We connect

the imaginations of people with the potential of technology to expand what is

humanly possible, making the world more productive and more sustainable.

Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs

approximately 25,000 problem solvers dedicated to our customers in more than

100 countries. To learn more about how we are bringing the Connected

Enterprise® to life across industrial enterprises, visit

www.rockwellautomation.com.

SOURCE  Rockwell Automation