Orangetheory(R) Fitness Appoints Jason Dunlop as President of International
PR97621
BOCA RATON, Fla., Sept. 1, 2022 /PRNewswire=KYODO JBN/ --
As a leading fitness brand, Orangetheory Fitness is committed to continued
market growth and new studio openings around the world. To further develop the
brand's worldwide presence, Orangetheory today announced that it has appointed
Jason Dunlop as President of International, overseeing the brand's
international studio portfolio and ongoing expansion efforts.
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Dunlop joins Orangetheory with a proven track record of leadership and
international development, with some of the world's best-known brands,
including CrossFit, Canada Goose, Starbucks, and Nike. As demonstrated in his
prior executive positions, Dunlop is an industry veteran with an extensive
background in franchise business management, global sales, direct to consumer
business and hypergrowth in global markets.
In his new role, Dunlop will work to further expand and develop an already
robust international network. In 2022, Orangetheory opened new locations in
Puerto Rico, Canada, Mexico, China, New Zealand, Saudi Arabia, Denmark, Spain,
and Poland, as well as the brand's first studio in France. Dunlop will manage
new studio openings slated for 2023 and beyond, including those planned in
North and South America, Europe, Asia Pacific and the Middle East.
"As Orangetheory Fitness continues to grow as a leader in the fitness and
wellness category, Jason Dunlop was the clear choice to help lead us in our
mission to spread 'More Life' across the globe," said Dave Long, Co-founder and
Chief Executive Officer of Orangetheory Fitness. "With Jason's history of
success, we know he has the vision and skills to champion our international
efforts – we welcome him to the Orangetheory Fitness team."
"I have been fortunate to spend my career leading global development and
strategies for some of the world's most recognizable brands, and I am excited
for the international growth potential I see at Orangetheory Fitness," said
Dunlop. "I look forward to working to advance Orangetheory's strategic business
goals, while introducing more people globally to the brand's unique and
cutting-edge fitness approach."
Prior to his appointment, Dunlop served as Global President at CrossFit, LLC
where he led CrossFit's Global Affiliate team, Education and Sports Division.
As Senior Vice President at Canada Goose, Dunlop was responsible for sales
across all international channels including brand and product. During his time
at Starbucks, Dunlop was the company's Senior Vice President and Chief
Operations Officer, where he restructured the business to become a licensing
and franchising model across 4,500 locations and 59 countries. At Nike, Dunlop
managed the brand's direct-to-consumer and franchising businesses in Europe,
the Middle East and Africa, including store growth and digital expansion across
47 countries.
For more information on Orangetheory Fitness, visit www.orangetheory.com.
About Orangetheory
Orangetheory(R) Fitness (orangetheory.com (https://c212.net/c/link/?t=0&l=en&o=3636032-1&h=3329621613&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3395955-1%26h%3D3202760977%26u%3Dhttp%253A%252F%252Fwww.orangetheory.com%252F%26a%3Dorangetheory.com&a=orangetheory.com)) is a heart-rate based, total-body group workout combining science, coaching and technology created to help you achieve your desired results and live a more
vibrant life. One of the world's fastest-growing franchise companies,
Orangetheory developed a workout designed for all fitness abilities to foster a
shared community experience by connecting members and coaches. The Orangetheory
workout charges your metabolism for MORE caloric afterburn, MORE results, and
MORE confidence, all to deliver you MORE LIFE. Orangetheory franchisees have
opened more than 1,500 studios in all 50 U.S. states and 24 countries. The
company was ranked #60 in Inc. Magazine's Fastest Growing Private Companies
list and was listed as #9 on Entrepreneur Fastest-Growing Franchise 500 list.
Visit https://www.orangetheory.com/en-us/international-opportunities/ for
global franchise opportunities.
SOURCE Orangetheory Fitness
CONTACT: Jenna Rose, jrose@coynepr.com
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