TCL Kicks Off its Latest Sponsorship with Football Stars to Inspire Greatness
PR97631
HONG KONG, Sept. 1, 2022 /PRNewswire=KYODO JBN/ --
-Rodrygo, Phil Foden, Pedri, Rodrygo and Raphaël Varane named as TCL Team 2022
brand ambassadors
Today, TCL Electronics (1070.HK), one of the leading players in the global TV
industry and a fast-growing consumer electronics company, unveiled TCL football
Team 2022 at IFA Berlin. With four of the world's top footballers on board as
brand ambassadors, TCL is kicking off a global campaign that aims to inspire
people to pursue greatness in their own lives. For more TCL latest news at IFA,
please click here (https://www.tcl.com/global/en/ifa-2022).
he TCL line-up brings together the remarkable top-performer Rodrygo, a winger
for Brazil national team; the exceptional young midfielder from England Phil
Foden; rising superstar and Spanish international Pedri; and Raphaël Varane,
famed defender and a key player in the French national squad.
TCL will share messages and insights from the four football players in the lead
up to the 2022 major football event starting in November and beyond through
traditional and social media channels. TCL will also provide numerous
opportunities for fans to engage with their idols in vivid new ways through
exclusive content, signed merchandise and competitions, with prizes including a
chance for lucky fans to talk to their hero.
"I'm happy to play a role as a TCL brand ambassador and collaborate with a
company that places quality and inspiring individual greatness at the heart of
their products," commented Rodrygo.
"Having the chance to connect to fans worldwide and inspire them to greatness
is a fantastic opportunity. I'm glad to have this possibility to associate
myself with a brand like TCL, whose track record shows their dedication to
providing top-quality experiences for our supporters," explained Raphaël Varane.
"My passion for football comes from playing on the streets of Stockport with my
mates and watching our idols on TV. I am excited to join the TCL family and
together I hope we will inspire and connect the next generation to football,"
said Phil Foden.
"Thrilled to have a chance to begin this new relationship with TCL. We all wish
to provide positive experiences for fans and spread our passion for the sport,
and as a TCL brand ambassador, I'm sure we can spread a positive sporting
spirit that inspires our fans," Pedri added.
Frédéric Langin, Vice President Sales and Marketing of TCL Europe, said, "As
some of the best players in the world today, Rodrygo, Phil Foden, Pedri and
Raphaël Varane are renowned as generational talents that inspire on and off the
pitch. TCL is passionate about inspiring our customers through sport and we are
delighted to be able to help fans connect with these football greats and get
inspired to recognize and nurture their own greatness."
TCL has long recognized the power of sport and the connective spirit that
Inspires Greatness in players, and the wider community. As a consistent
supporter of world sport, TCL sponsors football teams and tournaments in
Argentina, Australia, Brazil, the UK and the US, among others. The company also
has a strong track record of working with sporting icons. Beyond football, TCL
has also been a global partner of the International Basketball Association
(FIBA) since 2018, and is a major sponsor of the 2022 FIBA EuroBasket, starting
today.
About TCL Electronics
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a
leading player in the global TV industry. Founded in 1981, it now operates in
over 160 markets globally. TCL specializes in the research, development and
manufacturing of consumer electronics products ranging from TVs, audio and
smart home appliances. Visit TCL home page at https://www.tcl.com.
SOURCE: TCL Electronics
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