PR97657

BERLIN, Sept. 3, 2022 /PRNewswire=KYODO JBN/ --

- On the IFA convention stage for the first time since independence, HONOR CEO

George Zhao outlines the brand's commitment to innovation and open collaboration

Global technology brand HONOR today reaffirmed its commitment to international

markets during its IFA keynote presentation, titled "Embracing the Connected

Future." During the event, the brand announced a new Dual Flagship Strategy to

bring the next foldable and all-round flagship smartphones to Europe and other

international markets. The brand also previewed MagicOS 7.0, an upcoming

all-scenario smart collaboration OS based on Android as well as PC and IoT

operating systems, embracing open standards to facilitate seamless

collaboration among smartphones, tablets, PC and other IoT products. Bolstering

its innovative product portfolio, HONOR introduced three new products: HONOR

70, HONOR MagicBook 14 and HONOR Pad 8, the first HONOR tablet available

outside of China. All three products are set to arrive in select European

markets in the coming weeks.

Bringing HONOR Talents to the global stage, HONOR also unveiled Gateway to the

Future, a global initiative piloting in Hamburg, Germany with the aim of

inspiring creative talent from all around the world to use the power of

technology to connect people with culture in the era of the metaverse.

"Since our inception, HONOR has always aspired to make great contributions to

the industry to enable a better future for all. To achieve that goal, we've

stayed laser-focused on our commitment to innovation," said George Zhao, CEO of

HONOR Device Co, Ltd., "With the introduction of our Dual Flagship Strategy,

MagicOS 7.0, Fitness and Health solution, we look forward to providing

compelling options to European and international consumers who are seeking the

best foldable smartphones and the most premium user experiences on the market."

Embracing the Connected Future with New Dual Flagship Strategy and MagicOS

As a global technology, HONOR has always strived to innovate with purpose and

deliver user benefits that matter. For the first time, HONOR will be

introducing its foldable smartphones to international markets. Announced during

IFA 2022, the Dual Flagship Strategy will see HONOR bring its upcoming foldable

flagship smartphones and all-round flagship smartphones to Europe and other

regions around the world.

HONOR also unveiled MagicOS 7.0, a new OS designed to provide seamless

experience across the cross-platform, cross-device experiences. It is based on

Android as well as PC and IoT operating systems, so devices running different

OS can connect to MagicOS devices at a system level. Alongside new user

interface changes, MagicOS 7.0 will let users control an HONOR laptop,

smartphone and tablet using a single keyboard and mouse. Through the feature,

users can drag files across devices seamlessly, as well as type text into the

smartphone or tablet with their laptop keyboard. MagicOS 7.0 will be officially

announced in Q4 2022.

In line with its commitment to contributing to the wider industry, HONOR

announced that the brand has joined various IoT consortiums including Matter

and Ola, helping to formulate common industry standards that promote open

collaboration. In addition, the new HONOR Developer Service Platform will

provide direct support and services to developers. Among the many services

available, developers can submit their apps into App Market and Game Center

through the platform. It will also provide developers with access to various

system capabilities for them to develop cross-device features for HONOR device

users in the future. Interested developers may visit the following site for

more information: https://developer.hihonor.com.

Further signifying the brand's commitment to cross-device functionality, HONOR

is expanding its partnership with Microsoft to bring Phone Link to

international HONOR device users. Previously only available to HONOR device

users in China, Phone Link lets users connect select HONOR smartphones to

Windows PCs to unlock new cross-device capabilities, including the ability to

view notifications, make and receive calls on their PC and use mobile apps on

Windows. The HONOR Magic4 Pro is among the first international HONOR smartphone

models to support Phone Link[1], while the HONOR 70 will also support Phone

Link following an OTA update.

Furthermore, from October, the upgraded HONOR Health app will provide

personalized custom user interfaces and offer fitness suggestions and training

courses according to user habits, helping smartphone users to achieve their

health goals.

Introducing HONOR 70 to Global Markets, a Vlogging Masterpiece

Designed for vlogging enthusiasts, the HONOR 70 is HONOR's latest addition to

its high-end N Series smartphone line up. The stylish device debuts with Solo

Cut mode, which lets users easily produce vlogs that spotlight a specific

person in a group through built-in Person Re-identification Technology. With

Dual Video Streaming, HONOR 70 can record two videos simultaneously, with one

featuring a single subject and the other capturing the full group.

Capturing high quality vlogs is easy with the HONOR 70, thanks to its powerful

Dual Main Camera that comprises a 54MP IMX800 Super Sensing Main Camera with a

large 1/1.49-inch IMX800 Sensor and a 50MP Ultra-Wide & Macro camera. The new

smartphone is powered by Qualcomm Snapdragon 778G Plus 5G and supports GPU

Turbo X and OS Turbo X, delivering smooth performance and a responsive

experience across a range of heavy-duty tasks, including video editing for

vloggers who are always on the move.

The HONOR 70 is the first HONOR N Series smartphone to run HONOR Magic UI 6.1

based on Android 12 and is available in a range of fashionable color options

including Midnight Black, Crystal Silver and Emerald Green[2].

In recognition of HONOR 70's excellent user experience, the Expert Imaging and

Sound Association (EISA) awarded the smartphone the EISA BEST BUY SMARTPHONE

2022-2023 award. EISA is an expert community comprising over 60 of the world's

most respected consumer electronics magazines, websites and social media

commentators from 29 countries.

The HONOR 70 will be available in select European markets from today for a

starting price of EUR 549.

HONOR MagicBook 14, a Mobile Productivity Powerhouse

Featuring OS Turbo for the first time ever on an HONOR laptop, the all-new

HONOR MagicBook 14 delivers significant upgrades in battery life and up to

20.8%[3] better power efficiency compared to its predecessor. The laptop is

powered by a 12th Gen Intel® Core™ i5-12500H processor and is configurable with

a NVIDIA® GeForce RTX™ 2050 dedicated graphics card[4], offering blazing fast

performance whether working in the office or gaming at home. With a 75Wh

battery, the HONOR MagicBook 14 provides up to 17 hours of battery life on

standby, and supports fast charging to provide up to 3.5 hours of uptime when

running productivity software after just 15 minutes of charging[5]. Coming in a

sleek yet elegant Space Gray colorway, the HONOR MagicBook 14 is slated to

arrive in select European markets with pre-orders starting today, with a

starting price of EUR 1099.

Enabling Premium Audiovisual Experiences with HONOR Pad 8

The HONOR Pad 8 is an affordable all-round smart device catering to the

productivity and entertainments needs of students and young professionals. The

new HONOR tablet combines a 12-inch 2K HONOR FullView display featuring a

screen-to-body ratio of 87%[6] and support a resolution of 2000x1200[7] pixels

and 1 billion colors with eight built-in loudspeakers to deliver immersive

multimedia experiences on the go. Running HONOR Magic UI 6.1 with Google Play

Services, the HONOR Pad 8 packs a high capacity 7250 mAh[8] battery for all-day

connectivity, allowing users to stay connected at all times. Arriving in select

European markets with pre-orders starting today, the HONOR Pad 8 comes in Blue

Hour and will retail at a starting price of EUR 329.

The launch of the tablet represents the completion of the brand's global

product portfolio; consumers in select Europe and international markets will

soon have access to every HONOR smartphone and IoT product series, marking a

new milestone for HONOR.

Step into the Gateway to the Future

As a brand, HONOR has consistent investment in Spatial Audio, AI and AR

technologies, to unlock immersive experiences and  get ready for the next

digital revolution.

Unveiled during HONOR's IFA keynote session, Gateway to the Future is a new

HONOR Talents initiative designed to enrich cultural heritage through the power

of technology. In collaboration with ARLOOPA, HONOR challenged two renowned

artists – Yunuene and Timo Helgert – to creatively reimagine the iconic

Wasserschloss building located in Hamburg's Speicherstadt, a UNESCO World

Heritage Site. The AR experience is now live on-location in Speicherstadt, and

is also available for users to view at home via the ARLOOPA app, offering

smartphone users a new way to discover cultural treasures through immersive AR.

The campaign video is available here: https://youtu.be/7rwwZQw2C4M.

Introducing HONOR's Spatial Audio

Announced during IFA 2022, HONOR's Spatial Audio solution is designed to enable

headphones to produce wide, cinematic 3D sound effects that create the sense of

immersion required for next-generation AR and VR experiences.

At its core, HONOR's Spatial Audio is designed to deliver surround sound and 3D

audio through headphones by using the accelerometer and gyroscopes in earbuds

to track the motion of the user's head, remapping the sound field to bring

users an immersive and delightful audio experience in all scenarios such as

movies, music and games. And by means of the algorithm, the changes of sound on

its way from the source to the listener's ear can be simulated. These effects

include localization of sound sources above, below, behind and in the front of

the listener.

HONOR's Spatial Audio is the first to support sound externalization distance

adjustment, providing users to dynamically adjust the distance of virtual sound

sources from 0.15 to 10 meters to suit a more personalized listening experience.

HONOR Talents: Applications for Interactive AR Artwork Category Now Open

Complementing the initiative, HONOR has introduced a dedicated Interactive AR

Artwork category as part of its HONOR Talents global design competition. Within

the category, contestants are invited to produce digital AR artworks which

creatively transform their neighborhoods, including digital overlays for

buildings, walls, parks, and other public spaces, helping to get communities

closer to culture. Artists interested in the contest can find more information

here: https://www.hihonor.com/honor-talents/en/

HONOR also partnered with the Central Academy of Fine Arts (CAFA) in China to

create a new AR artwork titled INFINITY. The phy-gital experience showcases an

artistic interpretation of the universe, which the creative team comprising

CAFA faculty members and students use as an analogy to promote intercultural

dialogue. The art is available at HONOR's IFA booth through the ARLOOPA app.

[1] Requires a PC running Windows 10 (with the May 2019 Update or later) or

Windows 11.

[2] Color availability varies by region.

[3] Data from HONOR Labs. The test scenarios are daily work using Microsoft

Office software, video calls, web browsing, online video playback, music

playback, instant messaging, program development and design with default volume

under the brightness of 250 nits at room temperature of 25°C. Data may vary due

to individual differences in products, usage habits and environmental factors.

[4] Models with Intel® Iris Xe graphics are also available.

[5] Charging data comes from HONOR Labs. Tests were conducted with the in-box

135W HONOR SuperCharger connected to a device with 2% battery. Duration of

office work is based on the PCMark Modern Office test. Actual experience may

vary by model, usage, charging conditions and other factors.

[6] Data from HONOR Labs.

[7] The resolution measured as a standard rectangle; thus, the effective pixels

are slightly less.

[8] Data from HONOR Labs. Rated battery capacity.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to

becoming a global iconic technology brand and creating a new intelligent world

for everyone through its powerful products and services. With an unwavering

focus on R&D, it is committed to developing technology that empowers people

around the globe to go beyond, giving them the freedom to achieve and do more.

Offering a range of high-quality smartphones, tablets, laptops and wearables to

suit every budget, HONOR's portfolio of innovative, premium and reliable

products enable people to become a better version of themselves.

For more information, please visit HONOR online at www.hihonor.com or email

newsroom@hihonor.com

http://community.hihonor.com/

https://www.facebook.com/honorglobal/

https://twitter.com/Honorglobal

https://www.instagram.com/honorglobal/

http://www.youtube.com/c/HonorOfficial

SOURCE  HONOR

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