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BERLIN, Sept. 3, 2022 /PRNewswire=KYODO JBN/ --

Arcelik CEO Hakan Bulgurlu's keynote speech urges businesses to innovate for

sustainable change to protect the natural world from environmental decline

Arcelik, the global household appliances manufacturer and parent company of 12

leading home appliance brands, including two of Europe's well known brands,

Beko and Grundig, keynoted at IFA 2022 calling for sector-wide action to tackle

climate change.

In his keynote speech, Mr Bulgurlu spoke of the challenge facing the corporate

world, highlighting that rising business innovation has led to more

consumption, thus contributing to environmental stress.  

Mr Bulgurlu believes that getting this balance right is the purpose of

innovation, to create tailored technological solutions to the world's

environmental challenges. The clean energy transition, the development of

regulated, transparent carbon markets, and the phasing out of coal by 2050 were

all stressed as essential climate actions the world needs to take if it is to

stand any chance of keeping the 1.5C goal alive.

Arcelik's CEO spoke proudly of the corporation's steely focus on hitting many

ambitious climate targets, imploring that the 2050 target date for Net Zero is

not an abstract international exercise, but about the lives of every living

species on the planet.

Protecting water supply has never been more urgent in a warming world

The event also saw Arcelik launch a new technology designed to tackle household

water waste. The new cutting edge SaveWater technology in dishwasher and tumble

dryer-washing machine couple, unveiled exclusively for the first time at IFA

Berlin, has been crafted to provide perfect cleaning, while helping households

use water more efficiently.

The enhanced dishwasher technology saves the last rinsing water in the cycle to

be used in the beginning of the next wash. While the SaveWater technology in

the tumble dryer-washing machine couple saves up to 5.2 litres of water per

load, the dishwasher uses only 6.9 litres of water to wash a full load with 16

place settings capacity, saving 2.6 litres of water every wash whilst offering

the lowest water consumption in the Beko range. Developed with water efficiency

at heart, the new SaveWater line by Beko gives back a total of up to 7.8 litres

of water at every cycle, to you and the world*.

In addition to championing resource efficient innovations, Arcelik also

leverages the latest technologies across its own production operations to

identify water risks and increase efficiency. Over the past 12 years, Arcelik

has saved 2.17 million cubic metres of water, equivalent to the daily water

consumption of approximately 2.7 million Turkish households.

Additionally, Arcelik collaborates with both global and local partners, to

engage communities and promote sustainable water management. This year, Arcelik

is proud to commence its partnership with Water.org, to fund water access

projects in Kenya to empower local communities and make a lasting impact to

provide water and sanitation solutions.

Hakan Bulgurlu, Chief Executive Officer, Arcelik, said: "Our planet is in a

state of climate emergency. Humanity stands at a crossroads in the history of

our planet that will define us as a generation of doers or naysayers. At a time

like this, sustainability should be a mandatory business model and not merely a

cost driver.

"All of us in this industry need to prioritise innovation and commit to

inventing technologies that make a real difference to energy, water, and

environmental issues.

"At Arcelik we want to use our global status and resources to drive the

international agenda for climate protection, greater product efficiencies, and

durability to help us all get richer, without making our planet far poorer. The

SaveWater product line demonstrates our ambition to be the world's most

sustainable brand and embrace innovative technologies that will benefit people

across the world.

"It's time to step up to the challenge, the reward for our collective climate

action will be our security as a viable industry operating in stable markets

where people are free to grow their businesses, their families, and their

communities without the risk of climate catastrophe looming large on the

horizon."

Arcelik is constantly innovating to meet the challenges of the 21st century,

from resource efficiency to waste management and recycling. This also includes

its approach to environmentally-friendly packaging alternatives. In 2021,

Arcelik used 324 tons of 100% recycled and recyclable cardboard and 40 tons of

molded pulp instead of EPS in the cooker, hood, small domestic appliances, and

consumer electronics categories. Arcelik is the first home appliance

manufacturer worldwide to offer a major domestic appliances line-up with

EPS-free packaging.

These far-reaching commitments and actions have earned Arcelik important

industry accolades, including being listed as the first and only Turkish

manufacturer in the Dow Jones Sustainability Index for the third year in a row

and acknowledged by the FTSE4Good and BIST Indexes.

Notes to editors

*Disclaimer: *Tumble Dryer saves up to 5.2L of water per cycle for full load

10kg declaration programme. Dishwasher saves 2.6L of water per cycle in Eco

Program compared to similar Beko Dishwashers without SaveWater Technology. Beko

SaveWater Line saves up to total 7.8 Litres of water at every cycle.

About Arcelik

With over 40,000 employees throughout the world, Arcelik's global operations

including sales and marketing offices in 52 countries, and 28 production

facilities in 9 countries with 12 brands (Arcelik, Beko, Grundig, Blomberg,

ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko).

As Europe's second-largest white goods company by market share (based on

volumes), Arcelik reached a consolidated turnover of 6.5 billion Euros in 2021.

Arcelik's 28 R&D and Design Centers & Offices across the globe, are home to

over 2,200 researchers and hold more than 3,000 international patent

applications to date. In 2021, Arcelik achieved the highest score in the DHP

Household Durables category for the 3rd year in a row in the Dow Jones

Sustainability Index of the S&P Global Corporate Sustainability Assessment.

Through its leadership position in sustainability and credible decarbonization

roadmap for achieving net zero, Arcelik became the first and only company from

its industry to receive the Terra Carta Seal by HRH Prince of Wales. Arcelik's

mission is 'Respecting the World, Respected Worldwide.'

www.arcelikglobal.com/en

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Source: Arcelik