PR97663

HONG KONG, Sept. 5, 2022 /PRNewswire=KYODO JBN/ --

Periodic lockdowns sped up the digitalisation of all industries, and the

migration into a world of Web 3.0. Major fashion houses and lifestyle brands

are diving into the Metaverse with virtual products and collectibles. Hong

Kong's leading creative lifestyle destination PMQ is all about translating

creativity into business opportunities for highly talented fashion designers in

the city, and leading way into the digital fashion arena. Presented by PMQ and

with Create Hong Kong of the Government of Hong Kong Special Administrative

Region as the Lead Sponsor, FabriX is Hong Kong's pioneering digital fashion

initiative to break into this new reality of weaving pixels into fashion –

a-first-of-its-kind in facilitating local fashion designers from sketch,

design, 3D digital production to listing on global digital fashion marketplaces.

The first-ever FabriX has selected 12 outstanding Hong Kong fashion designers

and paired up with local digital elites to produce their first ever digital

fashion collection. From now to 11 September, 2022, a 11-day event will be

hosted at PMQ, with a Main Showcase, a series of Design Dialogues and Pop-up

showcase for the public to learn and experience the infinite possibilities of

digital fashion. The 3-day Main Showcase is an interactive, futuristic visual

feast filled with fashion, visual art and technology to showcase the unlimited

creativity and inspiration story of each fashion creation.

The 12 designers include: Cady Lee of rising star clothing brand CADYLEE;

Celine Kwan of womenswear brand CELINE KWAN; Christian Stone of the hard-edged

cyberpunk brand CHRISTIAN STONE; Derek Chan of the local gender-neutral

clothing brand DEMO; Harrison Wong of menswear brand HARRISON WONG; Judy Wong

of jewellery brand Juu Juu; Kay Kwok of clothing brand KAY KWOK, Polly Ho and

Andy Wong of LOOM LOOP; Mike Yeung, designer of NILMANCE STUDIO; Shek Leung of

menswear brand SHEK LEUNG; Wilson Yip of Wilsonkaki; and Jason Lee of YMDH (You

Make Daddy Happy). Their digital fashion collections will be listed and

available for purchase on major digital fashion marketplaces  and NFT platforms

including BlueArk, THE DEMATERIALISED and DRESSX from mid-September onwards.

FabriX is curated by an experienced team including William To, Executive

Director of PMQ, Shin Wong, Overseas Creative & Program Consultant, PMQ and

FabriX Project Director along with Fashion Curator Declan Chan, bringing a

whole new experience of virtual fashion showcase to the public.

https://fabrix.pmq.org.hk/en/

Source: PMQ

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