PR97679

PARIS, Sept. 6, 2022 /PRNewswire=KYODO JBN/ --

The short film celebrating the original Hennessy V.S.O.P cognac and its new,

eco-friendly decanter features a cameo by the singer, performer, creative

director, founder of TEAM WANG records & TEAM WANG design and Hennessy

Ambassador Jackson Wang.

Maison Hennessy is proud to unveil a groundbreaking new campaign for Hennessy

V.S.O.P cognac with an original creation by the internationally acclaimed

director Paolo Sorrentino. In an exciting twist, Jackson Wang — superstar

performer and Hennessy Ambassador — brings a surprise cameo to this engaging

short film.

A Hennessy original, Hennessy V.S.O.P — "Very Superior Old Pale" — cognac came

to life as a special commission by the Prince Regent, the future King George

IV, in 1817 and went on to conquer the world. Today, its timeless and

forward-looking character are the subject of a disruptive campaign by the

Oscar-winning Italian filmmaker Paolo Sorrentino, who dives headfirst into a

multi-faceted world of revelry, luxury, and unexpected encounters. As viewers

follow in the footsteps of eclectic characters — a beguiling bellboy, a

charismatic diva, a fascinating artist, a photographer, an elusive peacock —

they are plunged into a unique, madcap visual environment that finds them

"entering the show" and embracing the unexpected at every turn.

"There's a lightheartedness about this film. We're having fun, and I hope that

levity will resonate with viewers — especially since we live in a moment when

lightheartedness has become essential," said Paolo Sorrentino.

Produced in an original director's cut format, "Enter the Show" [

https://www.hennessy.com/en-int/vsop-enter-the-show ] exalts the Regency roots

of Hennessy V.S.O.P cognac as well as its vibrant present-day incarnation.

Sparks fly as Hennessy V.S.O.P moments succeed one another in a visually

arresting series of chance encounters, set amid an ambiance of revelry that is

open to all.

A master of finding beauty in the unexpected, Paolo Sorrentino seizes on epic

themes of serendipity and enriching encounters, suave sophistication and a new

kind of celebration. Electrifying games of discovery bring the spontaneity,

excitement and versatility of Hennessy V.S.O.P cognac to the screen.

With lush art direction and a dash of eclecticism, "Enter the Show" paints a

rich, expressionistic tableau, offering up the kinds of crosscurrents and

miniature narratives that make Paolo Sorrentino's feature films so remarkable.

The viewer is drawn into a glamorous, electric dream world, a place brimming

with adventure and fascinating characters: around every corner lies a party

just waiting to be embraced. Spirits run high, anything could happen, and

refined luxury is a philosophy of life, cast against a romantic, cosmopolitan

backdrop.

"Enter the show" also introduces a new, modernized design for the Hennessy

V.S.O.P decanter, featuring a contemporary reinterpretation of Maison

Hennessy's emblematic bras arme signature as well as more environmentally

friendly packaging conceived in keeping with the LVMH Life 360 initiative.

The Hennessy V.S.O.P campaign by Paolo Sorrentino and eco-minded decanter will

debut exclusively in China. This relaunch will be followed by a global rollout

showcased on Hennessy social media worldwide starting on September 5th. Other

international markets will 'enter the show' and share #VSOPMoments throughout

2023.

Follow the launch of the Hennessy V.S.O.P campaign by Paolo Sorrentino with the

official hashtags #HennessyVSOP and #EnterTheShow

https://www.hennessy.com/en-int/vsop-enter-the-show

Press Contacts:

Andrea Borrmann | DM Media | andrea@dmmediapr.com

Adrien Potencier, apotencier@moethennessy.com

ABOUT PAOLO SORRENTINO

Born in Naples in 1970, the screenwriter and director Paolo Sorrentino studied

business and economics before deciding to pursue a career in filmmaking. His

first full-length feature, L'Uomo in Piu, was selected for the Venice Film

Festival in 2001; in 2008 Il Divo won the Prix du Jury at the Festival de

Cannes. In recent years, his films have garnered multiple international awards,

including an Academy Award, a Golden Globe and a Bafta Award for La Grande

Bellezza (2014); in 2022 he was nominated for a second Academy Award, for The

Hand of God, which also won the Silver Lion at the 2021 Venice Film Festival.

ABOUT JACKSON WANG

Jackson Wang is a multi-talented Chinese superstar. He is a singer, performer,

creative director, founder of TEAM WANG records & TEAM WANG design . The son of

athletes, where he says he "grew up with the spirit of pursuing the

extraordinary." Today, that passion pervades his many forms of artistic

expression, from sports to music and performing. For Jackson Wang, Hennessy

V.S.O.P cognac represents "a world of unexpectedness and serendipity, where you

can be your own 'MAGIC MAN'."

ABOUT THE HENNESSY V.S.O.P COGNAC ECO-DESIGN

A perfectly balanced, universal blend, Hennessy V.S.O.P cognac impresses as

much now as the day it was created. In 2022, Maison Hennessy is proud to

introduce its most versatile cognac in a sleek, ecologically minded format that

has been carefully conceived to reduce its carbon footprint while upholding

Hennessy's uncompromising standards.

Today's eco-friendly Hennessy V.S.O.P decanter is made of glass sourced in

Cognac and northern France, while packaging improvements include adopting a

wood bottle stopper, using coating-free labels made of recycled paper, and

producing giftboxes made of coating-free paper sourced from FSC-certified

forests.

These measures have yielded concrete results, eliminating 51 tons of plastic

from production and reducing Hennessy V.S.O.P cognac's carbon footprint by

approximately 4%. Each of these steps is in keeping with the LVMH Life 360

initiative for social and environmental responsibility, an environmental

performance roadmap that stipulates removing all virgin fossil-fuel-based

plastics from packaging by 2026. Fully 100% of Hennessy's new products will be

eco-designed by 2030.

ABOUT HENNESSY

The leader in Cognac, the Maison Hennessy has shone around the world with its

exceptional know-how for more than 250 years. Built on founder Richard

Hennessy's spirit of conquest, the brand is present in more than 160 countries.

Based in the heart of the Charente region, Hennessy is also a steadfast pillar

of the regional economy. The House's success and longevity are rooted in the

excellence of its cognacs, each of which is born of a unique process of

transmission of know-how from generation to generation. The first spirits house

to be certified ISO 14001, Hennessy unites its capacity for innovation and the

support of all of its partners to protect this exceptional area. As a crown

jewel of the LVMH Group, Hennessy is a major contributor to French

international trade, with 99% of production sold in export, and a worldwide

ambassador for the French art de vivre.

CAMPAIGN PRODUCTION CREDITS:

DDB PARIS :

Chief Creative Officer: Alexander Kalchev

Art Director: Mathieu Masse

Copywriter: Lucie Guidon

Digital Content Art Director: Perrine Tixier

TV Producer / Art Buyer: Quentin Moenne Loccoz

Head of Strategy: Sebastien Genty

Managing Director: Xavier Mendiola

Business Director: Meryl Martin / Louise Riu

Account Manager: Marie Melet / Sabrina Safir

Post-Production: Jerome Deplatiere

Print Production: Jocya Mallet

PRODUCTION :

Production: COLORS & Lupin Films

Producer: Julie Mathieu Moreau & Riccardo Neri

Line Producer: Guillaume le Gat

Director: Paolo Sorrentino

DOP: Daria D'Antonio

Set Designer: Eugenia Di Napoli

Director's Cut Editor: Cristiano Travaglioli

Editor: Sophie Reine

Post-Production: Everest

Sound Production: THE

For more information, please visit lvmh.com.

Please drink responsibly  |  NOT FOR FRANCE

Video - https://mma.prnewswire.com/media/1891756/95_Seconds_HENNESSY.mp4

Video - https://mma.prnewswire.com/media/1891715/HENNESSY_30_SEC.mp4

Photo - https://mma.prnewswire.com/media/1891702/HENNESSY_02.jpg

Photo - https://mma.prnewswire.com/media/1891704/HENNESSY_04.jpg

Photo - https://mma.prnewswire.com/media/1891708/HENNESSY_07.jpg

Photo - https://mma.prnewswire.com/media/1891712/HENNESSY_10.jpg

Photo - https://mma.prnewswire.com/media/1891713/HENNESSY_13.jpg

Logo - https://mma.prnewswire.com/media/1891878/HENNESSY_seul_noir_Logo.jpg

Source: HENNESSY