PR97660

ISTANBUL, Sept. 6, 2022 /PRNewswire=KYODO JBN/ --

-- Turkish Airlines becomes the first airline to sponsor the UEFA Champions

League, which will have its 2023 final in Istanbul

Bringing millions of people from 129 countries of the world together on the

skies every year, Turkish Airlines became the official sponsor of the UEFA

Champions League, one of the most followed sports competitions in the world.

This prestigious partnership, which will be one of the most significant

sponsorship deals in the history of Turkish sports, is of particular importance

as this season's UEFA Champions League final will take place at Istanbul's

Atatürk Olympic Stadium on June 10, 2023.

Photo - https://mma.prnewswire.com/media/1891056/Turkish_Airlines_1.jpg

Photo - https://mma.prnewswire.com/media/1891057/Turkish_Airlines_2.jpg

UEFA Champions League organization which Turkish Airlines will participate as

the official sponsor reaches 678 million viewers in 200 countries via over 70

broadcasters. Fans also participate in the Champions League excitement on

social media with 28 million engagements. Turkish Airlines will have wide range

of exposure, logo and name rights before, during and after the matches

including LED screens surrounding the field. As part of the deal, Türkiye's

national flag carrier will also partner with the UEFA Super Cup, the UEFA

Futsal Champions League finals, and the UEFA Youth League finals as the

official sponsor.

The announcement of Turkish Airlines' UEFA Champions League sponsorship deal

took place at the Haliç Congress Center with the participation of Turkish

Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet

Bolat along with senior Turkish Airlines executives and UEFA President

Aleksander Čeferin along with UEFA Marketing Director Guy-Laurent Epstein.

On the sponsorship, Turkish Airlines Chairman of the Board and the Executive

Committee Prof. Dr. Ahmet Bolat stated: "As the Flag Carrier Airline of our

country, we are excited for our sponsorship of the UEFA Champions League, one

of the biggest sports competitions in the world. With our country spreading its

wings towards the 100th anniversary of our Republic, we are taking the Turkish

Airlines brand to new heights. With this sponsorship, we will carry the Turkish

Airlines brand to four corners of the world and bring the whole world together

in Istanbul on June 10, 2023. We believe in the unifying power of sports that

brings different cultures together and we aim to continue to take part in the

world's leading tournaments."

UEFA Marketing Director Guy-Laurent Epstein said: "The UEFA Champions League is

the world's greatest club competition, and we are delighted to have Turkish

Airlines on board as a partner. We both share a global reach, connecting fans

across continents and we are delighted that their debut season as a partner

will culminate in the final of this prestigious tournament taking place on home

soil in Istanbul. We both share similar passions, and truly believe that the

sky is the limit when it comes to our partnership."

Turkish Airlines was the first airline in the world to partner with UEFA as its

official airline sponsor for the UEFA EURO 2016. Flag carrier airline also

realized sponsorships with prominent teams such as FC Barcelona, Manchester

United FC, Borussia Dortmund, Olympique de Marseille and River Plate. Turkish

Airlines' "The Selfie Shootout" commercial featuring Kobe Bryant and Lionel

Messi is among the most watched commercials of all time.

The national flag carrier supports different sports branches besides football

and has been the title sponsor of the Turkish Airlines EuroLeague, Europe's

most important basketball tournament since 2010. Turkish Airlines also provides

high-level support for sports such as volleyball, tennis, golf, rugby and

equestrian.

Video link: https://youtu.be/5elluS8uW04

Turkish Airlines Inc.

Office of Media Relations

General Management Building

34149, Yesilköy-Istanbul

Tel:  +90 (212) 463 63 63 – 11153 / 11173

Fax: +90 (212) 465 20 78

press@thy.com

SOURCE: Turkish Airlines