PR97682

SEOUL, South Korea, Sept. 7, 2022 /PRNewswire=KYODO JBN/ --

-Crocs x ZEPETO includes a digital fashion collection and virtual photo and

video booth installations – all drawing inspiration from the Classic Clog

Global esports organization Gen.G and Crocs, Inc., a global leader in

innovative casual footwear, announce the launch of Crocs x ZEPETO, a new

collaboration with the pioneering metaverse app, where users can create

hyper-personalized 3D avatars. #CrocsxZEPETO will feature virtual shoes and

fashion collections as well as virtual photo and video booth installation – all

drawing inspiration from Crocs' iconic Classic Clog.

For the first time, Crocs digital shoes and apparel will be available for

purchase, marking the brand's expansion into virtual economies. The collection

features 10 items comprising both shoes and apparel, with the Classic Spray Dye

Clog, Crush Clog and Crush Sandal from Crocs' latest summer collection, which

recently launched in physical stores, allowing users to style both their 3D

avatars and themselves. The collection also includes fashion apparel designed

exclusively for the Crocs x ZEPETO experience.

The #CrocsXZEPETO experience will happen in two phases. Phase One will feature

a video booth and eight virtual Crocs items, including a Classic Spray Dye

Clog, Classic Crush Clog, Classic Crush Sandal, Classic Platform Clog, Classic

Slide and two Crocs fashion apparel sets. Phase Two will launch in October and

invite users to engage through a photo booth in their new Crocs gear and

personalize their avatars with the Crocs Hat.

In addition, users will have the opportunity to test their styling skills by

creating outfits and entering the #CrocsxZEPETO Come As You Are UGC Challenge

to win a grand prize comprised of an LG gram Laptop, Crocs shoes and Jibbitz

Packs, as well as 100 ZEMs to use inside ZEPETO.

The Crocs x ZEPETO campaign will be supported by various influencers such as

GDS, Usona, Jinjalim, lenge, Seori, Yeji, and Damhyang. Talent will also show

off their styling skills in the UGC photobooth by creating their own ZEPETO

avatars.

"It's so exciting to make our first mark into the ZEPETO metaverse with a brand

like Crocs; they understand the creativity and individual expression that

gamers have." said Gina Chung Lee, CMO of Gen.G.

"Our new partnership with ZEPETO and Gen. G is reflective of our commitment to

digital innovation and consumer engagement through a digitally-led social-first

lens. Gen.G shares our vision for delivering immersive experiences that reflect

the unique DNA of our brand, which is rooted in authentic self-expression." –

Tim Malone, Crocs VP Global Integrated Marketing.

Crocs X ZEPETO builds on the brand's recent launches within immersive and

augmented reality, gaming, and digital product spaces, including the highly

successful "Build Your Life in Color" competition on Minecraft, Crocs

partnership with Bitmoji, as well as Saweetie X Crocs virtual store.

About Gen.G

United under #TigerNation, Gen.G's core mission is to help fans and athletes

use the power of gaming and esports to get ahead in and beyond the competition.

With an emphasis on education, DEI initiatives, and innovative partnerships,

Gen.G is a commercial and thought leader, building a global, inclusive and

cross-cultural future for gaming. Its unique portfolio of teams includes the

Seoul Dynasty (Overwatch League), League of Legends Champions Korea (LCK), the

Gen.G & Gen.G Black VALORANT teams, the PUBG Gen.G team, and the NBA2K's Gen.G

Tigers (the first non-NBA owned team in the NBA 2K League). Gen.G has also been

a major proponent in seamlessly bringing in non-endemic brand partners to the

world of gaming and esports, including 1Password, Burberry, Crocs, King's

Hawaiian, McDonald's, Mobil1, Procter & Gamble, Toyota, and more. Gen.G also

operates the Elite Esports Academy, the world's first fully-integrated academic

esports program in Korea. Gen.G's teams, content creators and corporate staff

work out of their offices in Los Angeles, Seoul and Shanghai. For more

information, visit GenG.gg or follow on Twitter @GenG.

About Crocs, Inc.

Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for

women, men, and children, combining comfort and style with a value that

consumers know and love. The Company's brands include Crocs and HEYDUDE and its

products are sold in more than 85 countries through wholesale and

direct-to-consumer channels. To learn more about us, please visit www.crocs.com

or follow @Crocs on Facebook and Instagram.

ABOUT ZEPETO

ZEPETO is a burgeoning metaverse that enables the next generation to experience

a truly personalized identity in the virtual worlds. With over 320 million

lifetime users, ZEPETO is the fastest growing avatar platform joined by the

World's most popular IP, Brands, Celebrities, and millions of Creators.

ZEPETO is developed by Naver Z Corp. Naver Z Corp was launched in 2018.

Source: Gen.G

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   Link: http://asianetnews.net/view-attachment?attach-id=428800

   Caption: Gen.G and Crocs Collaborate to Launch Metaverse Experience within ZEPETO.