PR97694

BERLIN, Sept. 7, 2022 /PRNewswire=KYODO JBN/ --

SGW Global and Motorola Mobility LLC today announces the signing of an extended

multi-year deal granting SGW Global the exclusive rights to develop and market

the Motorola brand of Home Audio products globally*.

SGW Global will now be responsible for the innovation, design, marketing and

sales of an expanded Motorola Audio category, which includes both Personal

Audio and Home Audio. This extends the more than 10-year partnership which

currently also includes the licensing of Nursery and Personal Audio products.

This partnership will build on the experience, energy and capabilities of both

companies to increase design and innovation in the audio market, with the

intention of expanding the product range, and enhancing the quality, user

experience and audio performance of both Personal and Home Audio products.

"We consider it to be a huge privilege to be entrusted with the Home Audio

category of products for the Motorola brand. Having been a licensee of other

Motorola categories, we understand the strength that the brand brings," says

Malcolm Paton, Executive Director of SGW Global. "Motorola's legacy of quality

and innovation is unmatched and we have experienced great success in our

current partnership. We look forward to how we will build on it with the

addition of Home Audio."

"Throughout our long-standing relationship, we have always been impressed with

the quality, safety and reliability of SGW products, SGW's compliance with the

requirements of the brand licensing program and SGW's dedication to the

Motorola brand," said David Carroll, Executive VP of Brand Licensing for

Motorola Mobility LLC. "With SGW's leadership, we believe SGW will take Home

Audio products to a new level and look forward to partnering with SGW on this

journey."

SGW Global was granted the exclusive licensing rights to Personal Audio in

December of 2020, which includes consumer audio accessories that are intended

to be used in conjunction with mobile phones, such as Wi-Fi headsets; mono

Bluetooth and Wi-Fi headsets and compact; portable, battery-powered Bluetooth

and Wi-Fi speakers. Earlier this year, SGW Global introduced a new product to

the Personal Audio category that was hugely successful and expanded the

personal audio experience into automobile integration. The Motorola MA1, a

plug-and-play adapter that integrates with Android Auto, has been recognized

with numerous innovation awards and after the success of the initial launch in

the US, the production quantities were increased to match the demand.

The Addition of Home Audio allows SGW to now bring its experience and

innovation to consumer audio products within the home experience, including:

amplifiers/receivers; Stereo Shelf Systems; turntables; sound bars, speakers

and subwoofers; home theater systems; speaker stands, and in-box audio cables,

connectors and remotes, and other similar devices. The agreement will see SGW's

consumer electronic portfolio significantly strengthen and expand worldwide

opportunities for the Motorola brand.

*Global Home Audio license excludes India.

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About SGW Global

SGW Global specializes in the manufacture, design, sales and distribution of a

wide array of consumer electronic products and services. Working with leading

technology innovators, we pride ourselves on the creation of world-class

award-winning designs and solutions. With a 30-year track record of quality and

on-time delivery, we partner with dynamic pioneers at the forefront of

technological change in a constantly evolving market.

In a partnership with Motorola Mobility LLC that has already existed for more

than 10 years, SGW Global are the global1 licensee of the Motorola brand for

Personal Audio2, Nursery3 and Telephony4 products.

As a truly global operation, we have our Corporate HQ along with our own

manufacturing facilities in China, a dedicated Sales Operation Centre in the

US, a European Operations Centre in the UK, and a worldwide sales and

distribution network. For more information, visit www.sgwglobal.com

SGW Global is a trading name of Meizhou Guo Wei Electronics Co., Ltd.

About Motorola Strategic Brand Partnerships

For over 90 years the Motorola brand has been known around the world for high

quality, innovative and trusted products. Motorola's Strategic Brand

Partnership program seeks to leverage the power of this iconic brand by

partnering with dynamic companies who offer unique, high quality products that

enrich consumers' lives. Strategic brand partners work closely with Motorola

engineers while developing and manufacturing their products, ensuring that

their products meet the exacting safety, quality, and reliability standards

that consumers have come to expect from Motorola. To learn more about Motorola

strategic brand partnerships, follow us @ShopMotorola.

MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of

Motorola Trademark Holdings, LLC. and are used under license. All other

trademarks are the property of their respective owners. (C) 2020 Motorola

Mobility LLC. All rights reserved.

Media Contact:

Nicole Daley / Daley Public Relations

nicole@daleypr.com

+1 415.408.8664

SOURCE: SGW Global