PR97561

Nobu Announces an Exclusive Thailand-Wide Development Agreement, the Nobu Hotel Bangkok, and the Nobu Empire Restaurant with Asset World Corporation (AWC)

NEW YORK, Sep. 13, 2022 /PRNewswire=KYODO JBN/ --

Nobu Hospitality (

https://c212.net/c/link/?t=0&l=en&o=3631617-1&h=2936450458&u=http%3A%2F%2Fnobuhotels.com%2F&a=Nobu+Hospitality

), the globally iconic and fastest growing luxury lifestyle brand, and Asset

World Corp Public Company Limited (

https://c212.net/c/link/?t=0&l=en&o=3631617-1&h=534380401&u=https%3A%2F%2Fwww.assetworldcorp-th.com%2Fen%2Fhome&a=Asset+World+Corp+Public+Company+Limited

) (AWC), Thailand's leading integrated lifestyle real estate group are

delighted to announce the exclusive Thailand-wide development agreement, and

the commencement of two exciting projects in Bangkok.

As part of the development agreement the two partners have committed to an

exclusive collaboration to develop multiple Nobu Hotels and restaurants in

Thailand.   The parties are exploring further development locations in

Thailand's most compelling destinations.

The Nobu restaurant will occupy the top floor and rooftop of the Empire Tower,

the iconic mixed-use development right at the centre of exciting Bangkok. The

Nobu restaurant shall offer the most impressive panorama of the Bangkok skyline

and views of the Chao Phraya River, with a design that will create an exquisite

dining experience.

The location of the signed Nobu Hotel in Bangkok will soon be announced with a

completely unique and distinct program and experience being collaboratively

planned by AWC and Nobu Hospitality.

Bangkok, a city built on water and boasting over 11 million residents, is

fast-becoming one of the most searched travel destinations in the Asia Pacific

region.  The Thai capital offers an unmatched, rich cultural experience for

international travellers including world-class shopping, countless art

galleries and museums, and one of the most impressive dining scenes in the

world, which will soon include Nobu.

Trevor Horwell, CEO of Nobu Hospitality, states, "It is an honor to be

partnering with the visionary Wallapa Traisorat and the powerbase that she has

carefully built with Asset World Corp Public Company Limited.  Our strategy is

to work with regional development partners in Asia who embrace our unique

business model and share the same passion for luxury and high-quality products.

With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership

built on the foundations of trust and respect, with a vision to enact an

exciting and differentiated hospitality offering.   We are excited to move

forward with the first phase of this partnership in Bangkok whilst carefully

planning further developments together."

Wallapa Traisorat, Chief Executive Officer and President of AWC, said that "It

is our great pleasure and honor to sign the development agreement for an

exclusive collaboration to develop multiple Nobu Hotels and Restaurants in

Thailand. The parties are exploring further development locations in Thailand's

most compelling destinations. We are delighted to continue our long-term

partnership with Nobu Hospitality on this exciting project at the best location

in Bangkok. With Nobu's iconic brand, F&B expertise, lifestyle hospitality

experience and massive recognition of Chef Nobu Matsuhisa, together with many

of the world's best awards, including the # 1 Best Resort Hotel in Continental

U.S. 2021, we believe this collaboration will create a unique luxurious F&B

lifestyle hospitality destination for Thailand tourism industry that will

attract travellers from around the world."

Source - NOBU HOSPITALITY

CONTACT: T, 0203 405 9370, Nobuhotels@foxcomms.com