McCain Foods Acquires Scelta Products
PR97774
TORONTO, Sept. 13, 2022 /PRNewswire=KYODO JBN/ --
-- The acquisition will fuel future growth in the global prepared appetizers
market to meet customer and consumer demand
McCain Foods has acquired Scelta Products, adding the Netherlands-based
producer of frozen foods to its growing family of delicious, prepared vegetable
appetizer product offerings.
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The deal closed on September 8, 2022 and represents a significant investment
that will fuel McCain's growth and expansion in the frozen vegetable appetizer
space.
Despite the turmoil and uncertainty in the post-COVID world, McCain continues
to look for opportunities to grow and invest with acquisitions that align with
its business values and global leadership position. Scelta Products marks the
latest in a series of investments and acquisitions McCain has made in recent
years to expand its appetizer and snacking offerings; some of these include Ad
van Geloven, Strong Roots and Forno De Minas. The Scelta Products acquisition
is a further sign of McCain's commitment to maintain and strengthen its
position in the global prepared appetizer market.
"With common customers and shared values as family-owned companies, there is a
natural complement between McCain Foods and Scelta Products," says Max Koeune,
CEO of McCain Foods. "We feel honoured and privileged to build on the legacy of
Scelta Products, bringing their delicious product to our customers as we expand
on the fantastic business that Scelta's founders have created."
Scelta Products has been driving innovation in the frozen vegetable industry
for more than 22 years and has been a business partner of McCain's for the past
13 years. Scelta Products' onion rings, battered and breaded mushrooms and
other vegetable appetizers fit well within McCain's existing appetizers
portfolio and will allow us to serve growing consumer and customer demand for
delicious snacking options.
Scelta Products' plant assets will be integrated into McCain's product network,
creating increased production capacity to accelerate global prepared appetizer
growth throughout European and international markets.
Scelta Mushrooms, cofounder of Scelta Products and the international route to
market for more than 20 years, will solely focus on its mushroom business going
forward.
McCain values the skills, experience and motivation of the management and
employees of Scelta Products and looks forward to welcoming them to the McCain
family.
"After more than a decade of building a successful business partnership, we are
thrilled to officially become part of the McCain Foods family," say Jos Koster
and Wilco Boone, co-founders of Scelta Products. "Our companies have grown
together over the years, and I'm excited to see that continue. In joining
forces with McCain, a global leader in prepared appetizer products with similar
business values to ours, I am confident that the legacy of Scelta Products'
will continue to be built upon."
The acquisition price is not being disclosed at this time.
For more information, please visit mccain.com ( https://www.mccain.com/ ).
About McCain Foods
McCain Foods Limited is a family-owned business founded in 1957 in
Florenceville, New Brunswick, Canada. Today, the company is the world's largest
manufacturer of frozen potato products and a global leader in prepared
appetizers and snacks. Its products can be found in restaurants and retail
stores in more than 160 countries around the world. The company has major
production, retail and corporate operations around the world, employs
approximately 22,000 people, operates 49 production facilities on six
continents, partners with 3,500 farmers and generates annual sales in excess of
$11 billion CAD.
SOURCE McCain Foods
CONTACT: Hannah Davis, 07734788779
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