PR97872

DALLAS, Sept. 17, 2022 /PRNewswire=KYODO JBN/ --

- The U.S.-based company has partnered with Master Franchisor, Universal

Success Enterprises, to bring an authentic Fridays(R) experience to over 75 new

locations in South and Southeast Asia

TGI Fridays announced today the development of 75 new restaurants throughout

South and Southeast Asia over the next 10 years in partnership with Master

Franchisor Universal Success Enterprises. The deal, which is expected to drive

over $500MM in revenue for the U.S.-based company over 10 years, is the most

significant development agreement to date for the brand.

Photo - https://mma.prnewswire.com/media/1900373/TGIFentry_rev.jpg

Logo - https://mma.prnewswire.com/media/1763168/TGI_Fridays_Logo.jpg

This latest development deal is core to TGI Fridays' strategic global expansion

strategy – as growth of the casual restaurant category internationally

continues to thrive. And with 385 franchised restaurants in over 52 countries –

including 22 new locations opening in 2022 alone – the brand's recipe for

overseas growth is rooted in its DNA.

"We're thrilled to bring the TGI Fridays brand – and experience – to new

markets and consumers in Asia through our expanded partnership with Universal

Success Enterprises," said Ray Blanchette, Chief Executive Officer at TGI

Fridays. "Universal Success Enterprises is a valued partner – their deep

experience in the marketplace and proven track record of excellence with TGI

Fridays coupled with our successful local market approach will ensure the brand

– and our menu offerings – are relevant to consumers."

TGI Fridays is seeing unmatched growth worldwide – with same-store sales

growing at an average of 23% globally – while brands like Pizza Hut and KFC are

seeing same-store sales rise to the tune of just 10% according to Restaurant

Business (

https://c212.net/c/link/?t=0&l=en&o=3650468-1&h=1650866978&u=https%3A%2F%2Fwww.restaurantbusinessonline.com%2Ffinancing%2Finternational-customers-flock-us-fast-food-brands&a=Restaurant+Business

). The reason: the brand is leaning into its roots globally providing TGI

Fridays favorites like the brand's Big AF Burgers in the Middle East (

https://c212.net/c/link/?t=0&l=en&o=3650468-1&h=2350673061&u=https%3A%2F%2Ftgifridaysme.com%2Fmenus%2Fbig-af-burgers%2F&a=Big+AF+Burgers+in+the+Middle+East

) to consumers hungry for iconic American flavors and taste experiences. And

the brand's offerings at its 75 new locations will be no exception.

"We're excited to expand the TGI Fridays brand and footprint in South and

Southeast Asia," said Prasoon Mukherjee, Chairman, Universal Success

Enterprises. "Our deep experience in the hospitality industry, understanding of

what consumers in our markets crave, and real estate development expertise

uniquely positions Universal Success Enterprises to drive unprecedented growth

for the brand. Personally, I began my restaurant career with TGI Fridays over

30 years as a kitchen manager – and am thrilled to be sharing the brand

experience with consumers across the region."

Universal Success Enterprises, headquartered in Singapore, is also core to the

brand's expansion strategy. The multinational company has a proven track record

within the restaurant industry in Asia, introducing new restaurant brands and

concepts to the region. Today, the company has 3 TGI Fridays locations in India

and previously introduced Outback Steakhouse to key markets in South and

Southeast Asia including Singapore, Malaysia, Indonesia, Thailand and the

Philippines.

About TGI Fridays(R))

As the world's first casual bar and grill, TGI Fridays(R) is the birthplace of

fun, freedom, and celebration, bringing people together to socialize and

experience "That Fridays Feeling(TM)" – a sense of celebrating the fun in

everyday moments, big and small. For over 50 years, Fridays(R) has been lifting

spirits around the world with nearly 700 restaurants in 52 countries, serving

high-quality, classic American food and iconic drinks backed by authentic and

genuine service. Visit www.Fridays.com for more information and join Fridays

Rewards(R). Follow us on Facebook, Instagram, and Twitter.

About Universal Success Enterprises, Limited

Headquartered in Singapore with operations in South and Southeast Asia,

Universal Success Enterprises' diversified business model includes projects

within the real estate development, renewable energy and hospitality

industries. Founded in 2000 by Chairman Prasoon Mukherjee, the company is the

largest developer of real estate in Eastern India - with more than 10MM square

feet of developed properties within the region.

Media Contact:

Abby Mills

On behalf of TGI Fridays

abby.mills@rfbinder.com

SOURCE  TGI Fridays