Social Media Facilitates for Users a Better Understanding of Traditional Chinese Festivals
PR97906
JINAN, China, Sept. 19, 2022 /Xinhua=KYODO JBN/--
Mid-Autumn Festival, which dates back over 3,000 years, is one of the biggest
traditional festivals of the Chinese people. During this festival, people
follow the customs of their ancestors, worshiping the moon goddess, admiring
the full moon and osmanthus flowers, and eating moon cakes. To showcase the
splendor of traditional Chinese culture to the global audience during this
year's Mid-Autumn Festival, News and Information Center (Shandong Center) of
Xinhua News Agency, in association with new media centers in Shandong counties,
launched a Mid-Autumn Festival special - Discover Shandong - through its social
media platforms, to solicit creative videos and pictures with the hashtag
#TheHometownMoon".
No matter where you are, all people share the same full moon tonight.
Twenty-eight districts and counties, including Licheng District in Jinan,
Fushan District in Yantai, Lanshan District in Linyi, Hanting District in
Weifang, Pingyuan County in Dezhou, Daiyue District in Tai'an, among others,
posted stunning pictures of the Mid-Autumn moon on several social media
platforms featuring Discover Shandong.
Global users shared the same full moon, posting their own pictures online and
happily receiving festival wishes. Posts with pictures included a reunion
dinner in a small Chinese farmhouse, hairy crabs -- a seasonal food, and
foreign visitors familiarizing themselves with Mid-Autumn folk customs. The
lively festive atmosphere from the Eastern civilization sparked the attention
of social media users all over the world. "Looks yummy!" a Twitter user, Henry
Bassey, commented on a post depicting the Mid-Autumn dinner of a Yantai family.
"Amazing!" and "Beautiful picture!" Facebook users commented on a post with
hashtag #TheHometownMoon from Daiyue District in Tai'an City.
As of September 15, posts with hashtag #TheHometownMoon hit 1.9 million views,
with 32,500 likes, retweets and comments.
Source: News and Information Center (Shandong Center), Xinhua News Agency
Image Attachments Links:
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Caption: The Mid-Autumn full moon
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Caption: The Mid-Autumn full moon
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Caption: The Mid-Autumn full moon
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