PR98025
LOS ANGELES, Sept. 26, 2022 /PRNewswire=KYODO JBN/ --
-- The Show Featured a Special Collaboration Collection with Christian Siriano
and Musical Performances By Artists Including Avril Lavigne, Shenseea, and
Ylona Garcia
Global online retailer of fashion, beauty, and lifestyle products SHEIN today
presented Rock The Runway: SHEIN for All, a fashion show with music artists and
professional dancers, to showcase the Fall-Winter 2022 collections of its
SHEIN, SHEIN X and SHEIN brands; Frenchy, SXY, Modely and MOD, as well as its
sub brands; ROMWE, DAZY, and a special collaboration for its premium brand MOTF
with award-winning fashion designer Christian Siriano.
Photo - https://mma.prnewswire.com/media/1906972/Avril_Lavigne_SHEIN_for_All.jpg
SHEIN's second annual fashion show, Rock The Runway: SHEIN for All, showcased
its Fall-Winter 2022 collections in the most entertaining way by featuring
music artists and professional dancers wearing outfits from SHEIN and its
brands. This year's headliners include pop-punk icon Avril Lavigne (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=1669356611&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D2781345412%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Favrillavigne%252F%26a%3DAvril%2BLavigne&a=Avril+Lavigne
) (for ROMWE (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=2632453829&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D3020976598%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fromwe%252F%26a%3DROMWE&a=ROMWE
)), Jamaican dancehall sensation Shenseea (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=3119366401&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D2337112%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fshenseea%252F%253Fhl%253Den%26a%3DShenseea&a=Shenseea
) (for SHEIN
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=3071856714&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D2034395508%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fsheinofficial%252F%253Fhl%253Den%26a%3DSHEIN&a=SHEIN
)), and Filipino-Australian singer-songwriter Ylona Garcia (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=1838229846&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D2534786788%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fylonagarcia%252F%253Fhl%253Den%26a%3DYlona%2BGarcia&a=Ylona+Garcia
) of 88rising (for DAZY (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=4104980733&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D3576791791%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fdazy_fashion%252F%253Fhl%253Den%26a%3DDAZY&a=DAZY
)). The fashion show also debuted a collaboration, the After Work Collection,
with award-winning fashion designer Christian Siriano (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=2440453816&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D1279610000%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fcsiriano%252F%253Fhl%253Den%26a%3DChristian%2BSiriano&a=Christian+Siriano
) for MOTF (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=387666120&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D29289390%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fmotf_official%252F%253Fhl%253Den%26a%3DMOTF&a=MOTF
). In the same SHEIN spirit of promoting burgeoning trends, the show featured
upcoming musical acts Brooke Eden (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=2464201523&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D25832340%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fbrookeedenmusic%252F%253Fhl%253Den%26a%3DBrooke%2BEden&a=Brooke+Eden
) (for SHEIN Mod), Alexander Jean (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=241509750&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D2914816786%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Falexanderjeanofficial%252F%253Fhl%253Den%26a%3DAlexander%2BJean&a=Alexander+Jean
) (for SHEIN SXY), Victoria Kimani (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=2525760435&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D870636620%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fvictoriakimani%252F%253Fhl%253Den%26a%3DVictoria%2BKimani&a=Victoria+Kimani
) (for SHEIN BAE), Owenn (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=1118321134&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D2471655238%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fowennmusic%252F%253Fhl%253Den%26a%3DOwenn&a=Owenn
) (for SHEIN Modely), The Future X (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=4043818944&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D3240743431%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fthefuturexofficial%252F%253Fhl%253Den%26a%3DThe%2BFuture%2BX&a=The+Future+X
) (for SHEIN X (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=3737541269&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D2199776087%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fsheinx__official%252F%253Fhl%253Den%26a%3DSHEIN%2BX&a=SHEIN+X
) ), and Haley Reinhart (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=2570180286&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D3352634604%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fhaleyreinhart%252F%253Fhl%253Den%26a%3DHaley%2BReinhart&a=Haley+Reinhart
) (for SHEIN Frenchy).
"The SHEIN Rock The Runway fashion show is such a unique event merging music
and fashion," said musical guest Avril Lavigne who is currently on tour in
support of her latest album Love Sux (Elektra/DTA Records). "We filmed 'Bite
Me' in a music video style during the fashion show. I had a great time shooting
and wearing their clothes."
SHEIN plans to continue Rock The Runway annually to provide customers and fans
with an innovative and exciting way to experience the brand's Fall-Winter
collections. Fans can anticipate more celebrity collaborations and surprise
musical guests next year. The Fall-Winter 2022 collections for all SHEIN brands
are currently available at us.shein.com (
https://c212.net/c/link/?t=0&l=en&o=3658368-1&h=1743077429&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3658368-1%26h%3D2852377765%26u%3Dhttps%253A%252F%252Fus.shein.com%252Fcampaign%252Ffw22%253Fref%253Dwww%2526rep%253Ddir%2526ret%253Dus%26a%3Dus.shein.com&a=us.shein.com
).
View original content to download multimedia:
https://www.dropbox.com/s/he9wjxk4h2b695h/RTR%202022%20MASTER%20with%20text.mov?dl=0
Link To Images:
https://www.dropbox.com/scl/fo/cm6ol3c27ghwbauy8id5b/h?dl=0&rlkey=cmx8hai27qgkjls0erx6zhk1f
About SHEIN
SHEIN is a global fashion and lifestyle e-retailer committed to making the
beauty of fashion accessible to all. We use on-demand manufacturing technology
to connect suppliers to our agile supply chain, reducing inventory waste and
enabling us to deliver a variety of affordable products to customers around the
world. From our global offices, we reach customers in more than 150 countries.
To learn more about SHEIN, visit www.SHEIN.com.
MEDIA CONTACTS
James Te
jamest@sheingroup.com
Jamie Warner
jamie.w@infinitycreativeagency.com
SOURCE SHEIN
