Mastercard expands decades-long football legacy through GUINNESS WORLD RECORDS(TM) title with Luis Figo

Mastercard

2022/9/27 17:37

PR98033

DUBAI, UAE, Sept. 26, 2022, /PRNewswire=KYODO JBN/--

Please watch the video here [

https://www.priceless.com/m/sports/product/177516/football-taken-to-new-heights

• World record set with game played at 20,230 ft (6166.1 m) in zero gravity by

football legend Luis Figo and a team of football heroes from across the globe

• Mastercard's new GUINNESS WORLD RECORDS(TM) title recognizes the world's most

popular sport as a celebration of the human spirit, igniting passion and pride

for millions every day

Mastercard has set a GUINNESS WORLD RECORDS(TM) title for the 'Highest Altitude

Game of Football (Soccer) on a Parabolic Flight' alongside football legend Luis

Figo and a diverse team of football heroes from across the Middle East, Europe,

and Latin America.

The first-of-its-kind football game was played at an altitude of 20,230 ft

(6166.1 m) in zero gravity conditions, taking the game to a place where no

match has gone before. Through this campaign, Mastercard is celebrating the

world's love for football by taking fans' passion for the beautiful game to

unprecedented heights.

The out-of-this-world game between two four-player teams was played on 20

August 2022. Football legend Luis Figo was on board with seven other players

selected to earn their place on the historic flight. The record was presented

by an Official Adjudicator from GUINNESS WORLD RECORDS(TM) and verified by two

witnesses as Figo effortlessly dribbled the ball across a 75 square meter

football field specially set inside the aircraft.

"Football is not just a game – as the world's most popular sport, it is a

celebration of the human spirit, igniting passion and pride for millions every

day. This is a historic moment for Mastercard as we take the world's love for

the sport to extraordinary new heights. What better way to recognize the

beautiful game than by creating an out-of-this-world Priceless Surprise as we

continue to connect people to their passions," said Raja Rajamannar, Chief

Marketing and Communications Officer and President Healthcare, Mastercard.

Luis Figo, a Mastercard ambassador, has been part of several Priceless

surprises around the world, captivating audiences with his experiences as a top

player. Figo, the 2000 Ballon d'Or [

] recipient, played for some of Europe's best clubs including Sporting CP,

Barcelona, Real Madrid and Inter Milan, winning 127 caps for the Portugal

national team.

"Football transcends boundaries and unites people around the world. I have

played in stadiums where the electric atmosphere sparks emotions that cuts

across cultures and nationalities; this was the exact same experience I had

playing this beautiful game at 20,000 feet above ground with a group of

fearless football fanatics taking their passion for the sport to unprecedented

heights," remarked Figo.

"Football continues to be a sport enjoyed in every corner of the world. At

Guinness World Records(TM), we meet people with different backgrounds every

day. By declaring this new achievement Officially Amazing(TM), we hope it will

contribute to bringing communities together through the shared love of the

sport and the excitement of seeing incredible records being broken," said

Shaddy Gaad, Senior Marketing Manager – Guinness World Records(TM).

Mastercard has a rich history of connecting people to their passions, their

enthusiasm for sport, and bringing them once-in-a-lifetime experiences. During

Expo 2020 Dubai, Mastercard hosted its Priceless Surprises series to connect

guests to their passions at the global event. Among its hero activities, the

company presented football enthusiasts with a unique opportunity to meet Luis

Figo as well as a chance to see the UEFA Champions League Trophy, bringing

football fans closer to the sports icon.

Mastercard partners with a range of organizations across sports, music,

fashion, arts and entertainment around the world. Mastercard's partnership with

UEFA Champions League dates back to 1994 and the brand has been an active

supporter of women's football for more than 25 years.

Log on to Priceless.com [

https://www.priceless.com/m/sports/product/177516/football-at-22000-feet ] to

learn more and discover the range of priceless experiences around the world

made possible by Mastercard.

The 'Highest Altitude Game of Football on a Parabolic Flight' game can be

watched here [ https://www.youtube.com/watch?v=V30zaY4FVNg ].

About Mastercard Incorporated (NYSE: MA), www.mastercard.com

Mastercard is a global technology company in the payments industry. Our mission

is to connect and power an inclusive, digital economy that benefits everyone,

everywhere, by making transactions safe, simple, smart, and accessible. Using

secure data and networks, partnerships and passion, our innovations and

solutions help individuals, financial institutions, governments, and businesses

realize their greatest potential. Our decency quotient, or DQ, drives our

culture and everything we do inside and outside our company. With connections

across more than 210 countries and territories, we are building a sustainable

world that unlocks priceless possibilities for all.

Video - https://www.youtube.com/watch?v=V30zaY4FVNg

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Logo - https://mma.prnewswire.com/media/1889895/Mastercard_Logo.jpg

Logo - https://mma.prnewswire.com/media/1906940/GWR_Logo.jpg

SOURCE: Mastercard

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