WILD TURKEY(R) LAUNCHES MASTER'S KEEP UNFORGOTTEN – INSPIRED BY A DECADE-OLD MISTAKE
PR98068
LAWRENCEBURG, Ky., Sept. 28, 2022 /PRNewswire=KYODO JBN/ --
-- Master's Keep Unforgotten is a high proof, extra-aged variation of Wild
Turkey Forgiven, a limited-edition whiskey blend originally released in 2010
Wild Turkey Master's Keep Unforgotten, the newest release in the annual
limited-edition series, was inspired by a fortuitous and unexpected co-mingling
of young rye and mature bourbon released more than a decade ago. Master
Distiller Eddie Russell has resurrected the memory of that release, Wild Turkey
Forgiven, with the release of Master's Keep Unforgotten, a high proof,
extra-aged variation of the harmonious blend of straight bourbon and rye
whiskies. The unconventional and complex liquid serves as a testimony to
Eddie's experience and the legacy of Wild Turkey as one of the few Kentucky
distilleries that have remained dedicated to the art of making rye whiskey,
alongside its renowned bourbons.
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The idea to marry straight bourbon and rye whiskies of Wild Turkey Distilling
Co. was born in 2010 when a crew member accidentally mixed a batch of young rye
with a barrel of mature bourbon. Upon tasting the co-mingled whiskeys, Master
Distiller Eddie Russell realized he had something very special on his hands.
Rather than discard the serendipitous mistake, the Distillery celebrated it,
bottling the whiskey for a limited time, and fittingly naming it Forgiven.
The award-winning Master's Keep series was first launched in 2015 with Master's
Keep 17 Year and was inspired by Eddie Russell's desire to push the boundaries
of traditional Wild Turkey bourbon making, by experimenting with aging
techniques and finishes. At 105 proof, Master's Keep Unforgotten is made from
some of the oldest rye ever released by Wild Turkey and is characterized by
unmistakable notes of fresh fruit – flavors rarely exhibited in such mature
liquid. The extra aging time in rye casks honors the storied history of
American rye production, while offering a distinct experience that is sure to
surprise and delight.
"Twelve years ago, I tasted the result of the distillery mishap that would
become Wild Turkey Forgiven and was amazed. It was unlike anything I had ever
tasted before, and I knew we had stumbled upon something special," says Wild
Turkey's Master Distiller Eddie Russell. "Master's Keep Unforgotten pays homage
to this happy accident, perfected with a secondary rye barrel aging in our
pre-prohibition Rickhouse B – the favorite of my father, Master Distiller Jimmy
Russell."
Staying true to the spirit and distilling traditions that have defined Wild
Turkey for the last 80 years, Unforgotten honors the storied history of
American rye production through a bourbon lens. On the nose, the magnificent
marriage of 13-year-old bourbon and 8- & 9-year-old rye is fruit-forward with
notes of caramel and oak. On the palate, the flavor profile consists of a swirl
of caramel, dried fruit, and sweet oak - complemented by notes of dried fruit,
honey, black pepper, and baking spice from the 8- and 9-year-old ryes on the
finish.
With a suggested retail price of $200, Master's Keep Unforgotten will be
available for a limited time at select retailers. For more information, please
visit www.wildturkey.com.
About Wild Turkey
The distillery for Wild Turkey Bourbon is located in Kentucky, situated on a
deep limestone shelf on the Kentucky River. The shelf acts as a natural filter
and provides the distillery with crystal clear water, vital to making such a
high-quality product. Wild Turkey features the legendary father and son Master
Distilling team of Jimmy and Eddie Russell, who have over 100 years of
collective experience working at the Wild Turkey distillery.
The famous Wild Turkey brand name first came about back in 1940 when distillery
executive Thomas McCarthey took a few warehouse samples on a Wild Turkey
hunting trip with a group of friends. The following year, his friends asked him
for "some of that Wild Turkey whiskey" and the brand was born.
Wild Turkey is distilled and put into new oak barrels at a much lower ABV than
most bourbons. This results in a much richer flavor, as less is cooked out
during the production process. Ageing in the highest quality new American oak
barrels with the heaviest char available (the Number 4 "alligator" char),
imparts a smooth flavor and deep amber color to the whiskey. The barrels are
filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.
About Campari Group
Campari Group is a major player in the global spirits industry, with a
portfolio of over 50 premium and super premium brands, spreading across Global,
Regional and Local priorities.
Global Priorities, the Group's key focus, include Aperol, Appleton Estate,
Campari, SKYY, Wild Turkey and Grand Marnier.
The Group was founded in 1860 and today is the sixth-largest player worldwide
in the premium spirits industry. It has a global distribution reach, trading in
over 190 nations around the world with leading positions in Europe and the
Americas.
The Group's growth strategy aims to combine organic growth through strong brand
building and external growth via selective acquisitions of brands and
businesses.
Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants
worldwide and has its own distribution network in 23 countries. The Group
employs approximately 4,000 people.
The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI -
Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.
SOURCE Wild Turkey
CONTACT: Maddie Bell, Allison+Partners, WildTurkey@allisonpr.com, 503-290-7317
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