PR98125

NEW YORK, Oct. 4, 2022 /PRNewswire=KYODO JBN/ --

-- Digital media executive joins company as it accelerates media + data

strategy and international expansion

TripleLift, the advertising technology company reinventing ad placement, today

announced that Dave Clark has joined as its Chief Executive Officer. Clark most

recently served as General Manager at FreeWheel, a Comcast Company. He replaces

Eric Berry, the company's co-founder and CEO, who is stepping away from his

role overseeing TripleLift's day-to-day operations. Berry will continue with

the company as a member of its Board of Directors. The change comes after years

of consistent growth and numerous milestone achievements for TripleLift,

including the sale of the company to Vista Equity Partners and recent

acquisition of 1plusX, a global first-party data activation platform.

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Dave Clark is a seasoned digital media executive with over two decades of

experience spanning ad tech, streaming, software and publishing. Prior to

FreeWheel, he held numerous leadership roles at both high-growth and

established companies including The Weather Channel, Viacom, and Fuse TV. Known

for his considerable operational and sales expertise, Clark has a track-record

of capitalizing on a company's strength and seizing new growth opportunities to

maximize future potential.

"For years, I have been inspired by TripleLift's rise to become a top global

supply side platform through its impactful formats, market-leading data

solutions and by delivering unmatched customer service," said Clark,

TripleLift's new CEO. "I am eager to maintain the path that has made this

company so successful and to continue its vision of bringing media and data

together – from native to CTV."

"Dave's deep, hands-on experience across digital media, and his ability to

accelerate growth for both mature and emerging companies, makes him uniquely

positioned to lead TripleLift forward," said Berry, TripleLift's co-founder.

"Since founding this company over a decade ago, I've had the privilege to work

alongside such a talented team who has helped realize our growth potential.

Going forward, I'm incredibly confident that Dave is the right person to lead

TripleLift in its next chapter."

Clark's appointment comes in a year of rapid change for TripleLift. In March,

the company completed its acquisition of 1plusX, a global first-party data

activation platform, to accelerate its media + data strategy and enhance its

portfolio of first-party data solutions for publishers and advertisers. In

August, it announced an expansion of its business into the DACH region,

bringing new markets to an already long list of regions outside the U.S. from

EMEA to APAC. In September, it announced Vevo as another major streaming

partner to integrate the company's ground-breaking CTV In-Show technology,

which inserts brands and products into television programming through

post-production product placement.

Additionally, Ari Lewine, Co-Founder and Chief Strategy Officer, and Jacqueline

Quantrell, Chief Revenue Officer, will be leaving their roles at the company.

"Eric, Ari and Jax have each individually played integral roles in building

TripleLift into the immensely successful company it is today. We are grateful

for Eric and Ari's determination to achieve their founding vision and for Jax's

commitment to growing the business during her successful five year tenure as

Chief Revenue Officer," said Martin Taylor, Managing Direct at Vista Equity

Partners, President of OneVista, and TripleLift Board Member. "In Dave, we have

found a CEO whose experience closely matches the ambitions of the company and

who can step in on Day 1 to ensure TripleLift's customers continue to get the

service they expect and results they require."

About TripleLift

TripleLift is the advertising technology company reinventing ad placement at

the intersection of creative, media and data. Our marketplace serves the

world's leading brands, publishers, streaming companies and demand-side

platforms, executing over 1 trillion ad transactions every month. Customers

choose us because of our addressable offerings from native to online video to

connected television, innovations that insert brands into content in real-time,

and supportive experts dedicated to maximizing partner performance. And with

its acquisition of 1plusX, customers can unlock the full value of their

marketing data in a privacy-safe way with its first-party data management

platform. Part of the Vista Equity Partners portfolio, TripleLift has appeared

on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive

years, has been named to Business Insider's list of Hottest Ad Tech Companies

for three straight years and was awarded Most Innovative TV Advertising

Technology by AdExchanger in 2021. Find out how TripleLift is shaping the

future of advertising at triplelift.com.

SOURCE TripleLift

CONTACT: Wendi Smith, the blaze strategy for TripleLift,

Wendi.Smith@theblazestrategy.com