PR98139

VENTURA, Calif., Oct. 4, 2022 /PRNewswire=KYODO JBN/ --

-- The Mission-Driven Lash & Brow Leader Expands Its Year-Round Breast Cancer

Awareness Efforts Globally

RevitaLash(R) Cosmetics is proud to announce the company's annual 2022 Pink

Program campaign. In honor of Breast Cancer Awareness month, RevitaLash(R)

Cosmetics is launching new activations and supporting existing initiatives,

including limited-edition product offerings that help fund breast cancer

treatment in Ethiopia and global philanthropic contributions.

Photo - https://mma.prnewswire.com/media/1913564/RL_BCA.jpg

Logo - https://mma.prnewswire.com/media/1216896/RevitaLash_Cosmetics_Logo.jpg

As category leaders and creators of advanced lash, brow and hair beautification

products, RevitaLash(R) Cosmetics' story began with a gift of love from a

husband to his adored wife suffering from breast cancer. Today, the company led

by founder and CEO, Michael Brinkenhoff, M.D., continues to honor the legacy of

Dr. Brinkenhoff's late wife and RevitaLash(R) Cosmetics Co-Founder Gayle

Brinkenhoff, who was diagnosed with metastatic breast cancer at age 32. The

team is dedicated to extending the circle of love and support to all those

affected by this disease through its annual Pink Program efforts.

The 2022 Pink Program focuses its efforts on supporting City of Hope's (

https://c212.net/c/link/?t=0&l=en&o=3666698-1&h=2762327165&u=https%3A%2F%2Fwww.cityofhope.org%2F&a=City+of+Hope%27s

) Ethiopia Breast Cancer Initiative, a program to bring breast cancer screening

and treatment to the women of Ethiopia, a region that currently has the highest

mortality rates worldwide. The initiative will help fund a nursing education

pilot program to train 20–30 nurses, aiming to scale up and expand into a

train-the-trainer program in 12 sub-Saharan African countries, eventually

reaching approximately 360 nurses. It will also focus on pathology capacity

building, aiming to improve breast cancer diagnosis and treatment by training

laboratory technicians and providers in tissue processing and analysis, and on

strengthening breast cancer treatment in a hospital in Hawassa, Ethiopia which

serves 23 million people.

"Through this year's Pink Program expansion, we are honored to have the

opportunity to make a bigger impact than ever before. As a global brand in over

70 countries, it's vital to us to help change the state of breast cancer in

Ethiopia – with ripple effects felt around the world," says Dariel Sidney, Vice

President of Philanthropy and Gayle Brinkenhoff's eldest daughter. "As a cause

that is uniquely close to our hearts, the entire RevitaLash Cosmetics family is

passionate about directly improving the lives of those dealing with a

difficult diagnosis, and ultimately eradicating breast cancer. By joining

forces with incredible organizations like City of Hope, together we can work

towards making our shared vision of a world without breast cancer a reality."

This year from September 1st through October 31st 2022, the award-winning

products will be housed in premium, celebratory pink sleeves to honor the

cause. For every Pink Sleeve RevitaLash(R) Advanced (3.5mL/2.0mL) and

RevitaBrow(R) Advanced (3.0 mL) sold, the company will donate $2 to the annual

City of Hope Breast Cancer Symposium and other breast cancer foundations around

the globe, up to a maximum donation of $140,000.

City of Hope is one of the largest cancer treatment and research organizations

in the United States.

The limited-edition offerings are available in select spas, salons, and

specialty retailers and online at revitalash.com, beginning September 1st.

About RevitaLash(R) Cosmetics

RevitaLash(R) Cosmetics is a worldwide leader in developing advanced lash,

brow, and hair beautification products. Established in 2006, the collection

includes award-winning RevitaLash(R) Advanced Eyelash Conditioner and

RevitaBrow(R) Advanced Eyebrow Conditioner, and is available in physician's

offices, spas, salons, and specialty retailers across 70 countries. A supporter

of non-profit breast cancer initiatives, RevitaLash(R) Cosmetics donates a

portion of proceeds to research and education initiatives, giving back to the

breast cancer community year-round, not just in October. For information:

www.revitalash.com. [RevitaLash(R) Advanced is not available in California]

SOURCE RevitaLash Cosmetics

CONTACT: revitalash@behrmanpr.com