TCL Announces Exciting Collaboration with TCL Brand Ambassador Shyla Heal to Elevate #TCLForHer Platform and Inspire Women to Redefine Greatness
PR98225
HONG KONG, Oct. 12, 2022 /PRNewswire=KYODO JBN/ --
oday, TCL Electronics (1070.HK), a major player in the global television and
consumer electronics industry, is kickstarting a new phase of its global
campaign, #TCLForHer, a self-sustaining inspirational ecosystem where women
inspire and encourage women to redefine greatness through the TCL platform.
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TCL believes that unleashing every girl and woman's true potential will play a
vital role in solving many of the global issues we face today and that
technology can empower women and drive change.
Through its exciting new collaboration with rising basketball star and TCL
Brand Ambassador Shyla Heal, the leading electronics brand is elevating the
#TCLForHer campaign and dedicated TCLForHer official website
(https://www.tcl.com/global/en/tcl-for-her) to a wider audience.
TCL Brand Ambassador Shyla Heal Redefines Greatness
Like TCL, Shyla always strives for the very best quality and to inspire
greatness. Shyla was acclaimed Australian Youth Player of the Year in 2020, and
currently plays point-guard for the Sydney Uni Flames basketball team. She has
achieved success on her own terms, making her a natural partner for this TCL
campaign.
"There is a greatness in being real, my true self, the good, the bad and all of
it in between. I don't pretend and I don't need to be anyone else. Everybody
has their own greatness. You need to be true to yourself. Be real. That's
personal greatness," said Shyla Heal.
TCL Builds Momentum to Empower Women
TCL has a longstanding commitment promoting the empowerment and personal
development of girls and women worldwide through a wide variety of initiatives.
As a Global Partner with the FIBA International Basketball Federation, in 2020
TCL was proud to become Global Promotional Partner of FIBA's "Her World, Her
Rules" programme to promote women's and girls' basketball. Through various
activities delivered in partnership with National Federations worldwide the
programme encouraged women and girls to develop confidence and also increased
the number of female players. TCL is also committed to uplifting young women
and supporting their ambitions through the Huameng Foundation, which funds a
number of female-focused programs and educational initiatives, including one
that enabled 600 young women from underprivileged families to complete high
school and tertiary studies.
TCL believes technology can be a great equalizer in our society, with the
potential to challenge unfair biases further and raise expectations. Stories on
the TCLForHer platform reveal the wisdom of women navigating their own path,
how they challenge rules, and introduce the women that inspired them. TCL will
also share stories of women's courage and resilience in the face of adversity
and how they stay true to their goals and values. Women learn from the
perspectives of others and gain valuable insights for self-discovery.
Ultimately, #TCLForHer shares the passion of women to redefine greatness.
Redefining Greatness for Good
TCL has been at the forefront of innovation for decades, delivering quality
products and services that enhance the way we live and inspire greatness. The
company will continue to strengthen its commitment to empowering women and
girls worldwide through its innovative technology and far-reaching initiatives
and campaigns that embrace education, sport and improving all aspects of
women's lives. By supporting girls and women to explore their uniqueness and
pursue their passions, TCL empowers them to discover the true version of
themselves, understand their real value and redefine greatness on their own
terms.
About TCL Electronics
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a
leading player in the global TV industry. Founded in 1981, it now operates in
over 160 markets globally. TCL specializes in the research, development and
manufacturing of consumer electronics products ranging from TVs, audio and
smart home appliances. Visit TCL home page at https://www.tcl.com.
Source: TCL Electronics
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