Yantai's Apple Industry Achieves Development of high Quality
PR98232
YANTAI, China, Oct. 13, 2022 /PRNewswire=KYODO JBN/ --
With more than 150 years of cultivation history, Yantai is the birthplace of
modern apples in China. In 2008, Yantai's apple was approved to register a
certification trademark of geographical indication and was recognized as a
well-known trademark in China in 2011. In 2015, Yantai commissioned Zhejiang
University to create a tailor-made "Yantai Apple Branding Strategic Plan", in
which a strategic design was carried out for the brand symbol system,
management protection system and communication system; the brand itself was
upgraded and enhanced in 2020. Meanwhile, the continuous selection of the Top
10 Brands of Yantai Apples has made joint publicity and promotion possible,
where a parent-child branding system led by regional public brands and
supported by corporate brands has been built.
Yantai apples were planted on 2.55 million mu, with a total output of 5.74
million tons by 2021, and the brand value of "Yantai Apples" was 15.034 billion
yuan, which was the No. 1 brand in China's fruit industry for 13 consecutive
years. Yantai apples have been taken into space by Yantai astronaut Wang
Yaping, have taken the lead in entering the catalog of China-EU Agreement on
Geographical Indications, have been approved in the first batch to prepare for
the establishment of National Protection Demonstration Zone for Products with
Geographical Indications and selected in the Key Contact Guidance List for the
National Geographical Indication Application and Promotion. Furthermore, Yantai
has been approved to create a national 100-billion-level advantageous
characteristic industrial cluster for its apples. Branding is inseparable from
the guarantee of quality. With certified area of 850,000 mu, 116 fruit
enterprises in the city have obtained "Three Products and One Standard"
certification up to now; nearly 20 fruit enterprises have passed the GAP
certification. In the national and provincial fruit quality and safety
supervision and sampling test, the monitoring qualification rate of Yantai
apples has reached 100%. With the enhancement of standardization and branding,
Yantai apples are leading the national apple industry to stride forward.
In 2020, the Yantai Municipal Party Committee and Municipal Government issued
the "Implementation Opinions on Accelerating the High-Quality Development of
the Apple Industry (2020-2022)", which proposed 17 specific measures in 5 major
areas, including promoting scientific and technological innovation, building a
platform for development, consolidating the industrial foundation,
strengthening the promotion of the brand, and establishing a guarantee system.
These policy measures are highly leading and clearly oriented, providing
scientific guidance and finding a new way out for the high-quality development
of Yantai's apple industry, so as to achieve a strong fruit industry in
beautiful villages of rich fruit farmers.
Photo - https://mma.prnewswire.com/media/1919316/Yantai_Apple.jpg
Logo - https://mma.prnewswire.com/media/1919317/yantai_Logo.jpg
Contact: Zhao Xiangyang
Phone: 0086535-6789710
Email: yt6789710@yt.shandong.cn
SOURCE: City of Yantai
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