Samsonite collaborates with the Estate of Jean-Michel Basquiat

Samsonite Brands Pte Ltd

PR98291

 

SINGAPORE, Oct. 19, 2022 /PRNewswire=KYODO JBN/ --

 

- The worlds of art and travel collide with the popular C-Lite collection

 

Samsonite is preparing to unveil a highly anticipated collaboration that fuses

the popular C-Lite luggage series with the iconic, instantly recognizable

artworks of beloved artist Jean-Michel Basquiat. Speaking to both an elevated

art crowd as well as Generation Z and millennial travellers with an

appreciation for pop culture, the luggage is set to be the coolest travel

companion, and also a coveted collector's item to cherish for years to come.

 

The collaborative collection, which is available worldwide in limited

quantities, boasts two unique yet harmonious exterior designs – both of which

mark a bold celebration of Jean-Michel Basquiat's neo-expressionism style. The

first luggage style, called Pez Dispenser, features a dinosaur in a crown motif

– a reference to the US candy known as "Pez" which is a symbol of pop culture.

The figure is emblazoned on a minimal, crisp white background to allow the

focal art to take centre stage. The second luggage style, called Untitled

Skull, features a rich and textured artwork that champions an X-ray-like vision

of a head's exposed upper and lower jaw. This iconic drawing clashes against

multiple colours and graffiti details to create a powerful, eye-catching impact

on any baggage carousel.

 

Artistic credibility and cool factor aside, the C-Lite luggage champions the

supreme functionality that the world's luggage leader, Samsonite, is renowned

for. Made in Europe, all C-Lite suitcases are shock-absorbing and feature

striking, with a self-reinforcing design which is perfect for resisting

scratches or enduring extreme travel conditions. Made with Curv® materials, the

luggage collection is extremely strong, incredibly lightweight, and features

double smooth-rolling wheels that ensure travellers glide effortlessly while

precise manoeuvrability remains maximized. An elongated, strong double tube

pull handle makes carrying a second bag on top easy and comfortable. Each piece

of C-Lite luggage is also finished with a TSA-approved combination lock and

integrated ID tag for security. Arguably the modern traveller's most in-demand

feature, the cabin-sized version of the C-Lite comes equipped with a built-in

USB port (complete with a power bank pocket), meaning charging on the move has

never been so easy.

 

The Jean-Michel Basquiat x Samsonite collection's interior functionality is

just as applaudable as its exteriors. Fitted with high-quality RECYCLEX™ lining

crafted from post-consumer recycled PET bottles, C-Lite luggage is particularly

appealing to sustainably conscious travellers. C-Lite luggage is also fitted

with a large apron pocket, lowered cross-ribbons, and divider pads to keep

belongings organized with exceptional ease. The edgy and raw graphic style of

Basquiat extends into the interiors of each suitcase, which features the

artist's signature design depicting layers of individual words and short lines

of text with the occasional insertion of an image. The result offers a

statement intertwining visual web that is synonymous with Basquiat's creative

style. Each Jean-Michel Basquiat x Samsonite suitcase is stamped with a

collaborative interior label to mark the special project.

 

The Jean-Michel Basquiat x Samsonite C-Lite collection is available in three

sizes, including one cabin size, two check-in sizes and boasts a 10-year

warranty. The unique result of this collaboration is a travel-meets-art

celebration rooted in creative credibility and sublime practicality.

 

Partnership done in collaboration with Artestar, a global licensing agency and

creative consultancy representing high-profile artists, photographers,

designers, and creatives.

 

The full legal line must be included where the artist's name or artwork is used:

© Estate of Jean-Michel Basquiat. Licensed by Artestar, New York.

All Instagram posts/stories/IGTV/Reels should include @artestarnyc and

@BasquiatOfficial in tags and captions.

All LinkedIn and Facebook posts and stories should include Artestar and

Basquiat Official in tags and captions.

 

Curv® is a registered trademark of CANCO Hungary Ltd.

 

AVAILABLE IN SAMSONITE STORES AND SAMSONITE.COM FROM 20 OCTOBER 2022

 

Description    Price in Asia Price in Canada  Price in Europe Price in USA

               * (SGD)       * (CAD)          *(EUR)          * (USD)

SPINNER 55/20  $700          $900             $489            $600

SPINNER 69/25  $780          -                $539            -

SPINNER 75/28  $860          $1000            $579            $700

 

*Prices might differ in different countries

 

<Press Materials/ Images/Video Download

Link>(https://drive.google.com/drive/folders/1KhbVeLWvZvbubgIMeVVe1pUalP0B0iFW)

 

About Samsonite

 

Founded in 1910, Samsonite is the world's leading luggage brand with an

extensive legacy in trendsetting travel solutions. Renowned for breakthrough

research, development and its commitment to innovation, Samsonite has excelled

since its inception in a number of industry firsts. Samsonite offers an

extensive range of travel, business, kids, casual and personal accessory

products. Samsonite helps travellers journey further, with ever-lighter and

stronger products.

www.samsonite.com

 

Samsonite is a registered trademark of Samsonite IP Holdings S.àr.l. ©2022

Samsonite IP Holdings S.à r.l. All Rights Reserved.

 

SOURCE:  Samsonite Brands Pte Ltd

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=431551

 

   Caption: The Jean-Michel Basquiat x Samsonite collection, which is available worldwide

in limited quantities, boasts two unique yet harmonious exterior designs.

 

 

 

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